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The average salary for a Vice President of Merchandising in the United States is approximately $194,178 per year, translating to about $93 per hour. This compensation can vary significantly based on factors such as geographic location, years of experience, and the specific industry sector.
Salary ranges typically reflect the responsibilities and skills required for this role. Entry-level positions may offer lower salaries, while experienced leaders in major markets can command upwards of $250,000 annually.
Regions such as California, New York, and Texas frequently provide higher salaries due to the cost of living and demand for skilled professionals in merchandising roles. Additionally, companies in sectors like e-commerce and fashion often offer competitive compensation packages to attract top talent.
Understanding salary trends by state can provide insights into where opportunities for growth exist. States like California and New York show the highest average salaries, while other regions may offer unique benefits or lower living costs.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level vice president, merchandising | $80,000 | $38.45 |
| Mid-level vice president, merchandising | $124,000 | $59.39 |
| Senior-level vice president, merchandising | $224,000 | $107.68 |
The highest-paying states for vice presidents, merchandising are Alaska, Washington, and Colorado. The lowest average vice president, merchandising salary states are South Carolina, Kentucky, and Arkansas.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $204,001 | $98.08 |
| 2 | Connecticut | $192,153 | $92.38 |
| 3 | Rhode Island | $191,576 | $92.10 |
| 4 | New Jersey | $192,687 | $92.64 |
| 5 | Alaska | $228,204 | $109.71 |
| 6 | Colorado | $197,217 | $94.82 |
| 7 | District of Columbia | $204,352 | $98.25 |
| 8 | Wisconsin | $189,449 | $91.08 |
| 9 | South Dakota | $194,183 | $93.36 |
| 10 | North Carolina | $184,252 | $88.58 |
| 11 | Illinois | $184,694 | $88.80 |
| 12 | New York | $191,245 | $91.94 |
| 13 | Nebraska | $192,154 | $92.38 |
| 14 | Minnesota | $187,024 | $89.92 |
| 15 | North Dakota | $189,469 | $91.09 |
| 16 | Massachusetts | $180,008 | $86.54 |
| 17 | Virginia | $183,239 | $88.10 |
| 18 | Oregon | $179,766 | $86.43 |
| 19 | Tennessee | $171,922 | $82.65 |
| 20 | Arizona | $171,537 | $82.47 |
| 21 | Iowa | $180,393 | $86.73 |
| 22 | Texas | $170,793 | $82.11 |
| 23 | California | $180,767 | $86.91 |
| 24 | Ohio | $170,774 | $82.10 |
| 25 | New Hampshire | $173,330 | $83.33 |
| 26 | Delaware | $172,737 | $83.05 |
| 27 | Maine | $177,971 | $85.56 |
| 28 | Indiana | $172,474 | $82.92 |
| 29 | Nevada | $173,945 | $83.63 |
| 30 | Georgia | $168,603 | $81.06 |
| 31 | New Mexico | $177,447 | $85.31 |
| 32 | Maryland | $175,753 | $84.50 |
| 33 | Pennsylvania | $165,475 | $79.56 |
| 34 | Alabama | $169,108 | $81.30 |
| 35 | Utah | $160,558 | $77.19 |
| 36 | Florida | $162,827 | $78.28 |
| 37 | Michigan | $162,868 | $78.30 |
| 38 | Idaho | $164,512 | $79.09 |
| 39 | Missouri | $163,493 | $78.60 |
| 40 | Kansas | $157,668 | $75.80 |
| 41 | Wyoming | $154,862 | $74.45 |
| 42 | Louisiana | $157,482 | $75.71 |
| 43 | Arkansas | $149,157 | $71.71 |
| 44 | Montana | $161,813 | $77.79 |
| 45 | Hawaii | $164,869 | $79.26 |
| 46 | Vermont | $156,763 | $75.37 |
| 47 | South Carolina | $152,711 | $73.42 |
| 48 | Kentucky | $150,808 | $72.50 |
| 49 | West Virginia | $142,414 | $68.47 |
| 50 | Mississippi | $149,011 | $71.64 |
| 51 | Oklahoma | $144,643 | $69.54 |
The highest-paying cities for vice presidents, merchandising are Seattle, WA, Fargo, ND, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $244,104 | $117.36 |
| 2 | Fargo, ND | $207,639 | $99.83 |
| 3 | New York, NY | $202,125 | $97.18 |
| 4 | Chicago, IL | $201,639 | $96.94 |
| 5 | Stamford, CT | $201,586 | $96.92 |
| 6 | San Francisco, CA | $198,751 | $95.55 |
| 7 | Framingham, MA | $184,984 | $88.93 |
| 8 | Baltimore, MD | $183,411 | $88.18 |
| 9 | Knoxville, TN | $181,775 | $87.39 |
| 10 | Atlanta, GA | $178,372 | $85.76 |
| 11 | Jacksonville, FL | $168,334 | $80.93 |
A vice president, merchandising's salary ranges from $131,000 a year at the 10th percentile to $286,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $286,000 | $23,833 | $138 |
| 75th Percentile | $238,000 | $19,833 | $114 |
| Average | $194,178 | $16,182 | $93 |
| 25th Percentile | $158,000 | $13,167 | $76 |
| 10th Percentile | $131,000 | $10,917 | $63 |
The highest paying types of vice presidents, merchandising are senior vice president-operations, vice president & general manager, and vice president, business development.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Manager | $58,651 | $4,888 | $28.20 | 1,236,194 |
| Business Manager | $83,198 | $6,933 | $40.00 | 377,191 |
| Store Manager | $46,950 | $3,912 | $22.57 | 446,127 |
| Operations Director | $104,050 | $8,671 | $50.02 | 114,993 |
| Operations Manager | $76,894 | $6,408 | $36.97 | 343,868 |
| Customer Service Manager | $61,487 | $5,124 | $29.56 | 313,110 |
Top companies hiring vice presidents, merchandising now:
Vice president, merchandising salaries at Altar'd State and Levi Strauss & Co. are the highest-paying according to our most recent salary estimates. In addition, the average vice president, merchandising salary at companies like Vineyard Vines and Proenza Schouler are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Altar'd State | $239,780 | $115.28 |
| 2 | Levi Strauss & Co. | $234,561 | $112.77 |
| 3 | Vineyard Vines | $231,565 | $111.33 |
| 4 | Proenza Schouler | $228,809 | $110.00 |
| 5 | Michael Kors | $220,939 | $106.22 |
| 6 | Revlon | $215,406 | $103.56 |
| 7 | Williams Sonoma | $210,107 | $101.01 |
| 8 | SoulCycle Holdings, LLC | $205,882 | $98.98 |
| 9 | Parkview Health | $201,594 | $96.92 |
| 10 | The TJX Companies | $199,162 | $95.75 |
| 11 | Tiffany & Co. | $193,839 | $93.19 |
| 12 | Shiseido | $191,079 | $91.86 |
| 13 | Genuine Parts | $190,268 | $91.47 |
| 14 | Baldor Specialty Foods | $188,109 | $90.44 |
| 15 | Under Armour | $186,659 | $89.74 |
| 16 | Fab | $186,618 | $89.72 |
| 17 | Interior Define | $186,466 | $89.65 |
| 18 | Kering Americas Inc | $186,379 | $89.61 |
| 19 | Macy's | $186,235 | $89.54 |
| 20 | Zulily | $173,678 | $83.50 |
The average vice president, merchandising salary has risen by $15,924 over the last ten years. In 2014, the average vice president, merchandising earned $178,254 annually, but today, they earn $194,178 a year. That works out to a 4% change in pay for vice presidents, merchandising over the last decade.
Compare vice president, merchandising salaries for cities or states with the national average over time.
Compare vice president, merchandising salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $194,000 | $93.35 | +2.8% |
| 2024 | $189,000 | $90.77 | -0.1% |
| 2023 | $189,000 | $90.91 | +0.5% |
| 2022 | $188,000 | $90.44 | +1.1% |
| 2021 | $186,000 | $89.45 | +1.6% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| BSE | VP, Merchandising & Retail | New York, NY | 06/29/2025 | $185,000 |
| BSE Global | VP, Merchandising & Retail | New York, NY | 06/27/2025 | $185,000 |
| Ulta Beauty, Inc. | VP Merchandise Systems | Bolingbrook, IL | 06/25/2025 | $300,000 |
| Hannaford Bros Co | Vice President-Category Management, Merchandising, and Pricing | Scarborough, ME | 06/22/2025 | $214,640 |
| Iherb | VP, Merchandising | Irvine, CA | 06/05/2025 | $220,667 |
| L'Oreal | VP, Head of Visual Merchandising, Luxe | New York, NY | 06/04/2025 | $172,400 |
| Warner Bros | VP, Streaming Merchandising | New York, NY | 05/27/2025 | $157,500 |
| Knitwellgroup | VP-Merchandise Planning & Allocation | New York, NY | 05/27/2025 | $250,000 |
| L'Oreal | VP, Head of Visual Merchandising, Luxe | New York, NY | 05/15/2025 | $172,400 |
| PVH Corp | VP of Market Merchandising, Apparel-Calvin Klein | New York, NY | 05/10/2025 | $200,000 |
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