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Become A Vice President Of Communication

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Working As A Vice President Of Communication

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $109,000

    Average Salary

What Does A Vice President Of Communication Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

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How To Become A Vice President Of Communication

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Vice President Of Communication Career Paths

Vice President Of Communication
Vice President
Managing Director
11 Yearsyrs
President
Chief Executive Officer
8 Yearsyrs
Senior Vice President
Executive Vice President
11 Yearsyrs
Director, Corporate Communications
Director Of Communications And Marketing
9 Yearsyrs
Director, Corporate Communications
10 Yearsyrs
Managing Director
Chief Operating Officer
11 Yearsyrs
President/Chief Executive Officer
Advisory Board Member
5 Yearsyrs
Executive Vice President
President & Chief Operating Officer
13 Yearsyrs
Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Marketing Vice President
10 Yearsyrs
Vice President And Manager
Business Development Director
11 Yearsyrs
Vice President And Manager
10 Yearsyrs
Development Vice President
Chief Development Officer
12 Yearsyrs
Development Vice President
10 Yearsyrs
Operations Vice President
Vice President & General Manager
12 Yearsyrs
Operations Vice President
11 Yearsyrs
Chief Executive Officer
Founder And Chief Executive Officer
7 Yearsyrs
Finance Vice President
Corporate Vice President
12 Yearsyrs
Finance Vice President
10 Yearsyrs
Chief Marketing Officer
10 Yearsyrs
Chief Operating Officer
Board Of Directors Member
8 Yearsyrs
Vice President Of Recruitment
Human Resources Vice President
12 Yearsyrs
Senior Vice President Of Marketing
Senior Vice President, Sales
14 Yearsyrs
Corporate Vice President
Regional Vice President
11 Yearsyrs
Chief Communications Officer
9 Yearsyrs
Founder And Chief Executive Officer
Commissioner
5 Yearsyrs
Chief Of Staff
Marketing Director
7 Yearsyrs
Chief Of Staff
7 Yearsyrs
Vice President & General Manager
Director Of Strategy
11 Yearsyrs
Director Strategic Communications
11 Yearsyrs
Administration Vice President
Chief Administrative Officer
11 Yearsyrs
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Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Vice President Of Communication
Internship 12.6%
President 6.8%
Volunteer 6.7%
Director 4.1%
Cashier 3.6%
Manager 3.2%
Consultant 2.5%
Top Careers After Vice President Of Communication
Internship 13.9%
President 12.7%
Volunteer 6.0%
Consultant 3.9%
Director 2.9%
Server 2.6%
Principal 2.5%
Tutor 2.3%
Secretary 2.2%

Do you work as a Vice President Of Communication?

Vice President Of Communication Demographics

Gender

Female

50.8%

Male

40.2%

Unknown

9.0%
Ethnicity

White

61.2%

Hispanic or Latino

14.4%

Black or African American

11.4%

Asian

9.3%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

46.0%

French

16.1%

Mandarin

6.7%

Italian

4.9%

Chinese

4.2%

German

3.9%

Japanese

2.8%

Russian

2.5%

Cantonese

2.5%

Portuguese

2.1%

Korean

1.8%

Hebrew

1.4%

Tagalog

1.1%

Arabic

1.1%

Filipino

0.7%

Greek

0.7%

Polish

0.7%

Swedish

0.4%

Vietnamese

0.4%

Romanian

0.4%
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Vice President Of Communication Education

Schools

University of Southern California

7.2%

Syracuse University

6.8%

University of Maryland - College Park

6.8%

University of Phoenix

5.7%

George Washington University

5.5%

University of Florida

5.3%

University of Washington

5.3%

New York University

5.1%

University of Texas at Austin

4.9%

University of Iowa

4.8%

Northwestern University

4.6%

Boston University

4.6%

Ohio State University

4.4%

Florida State University

4.4%

Pennsylvania State University

4.2%

Oklahoma State University

4.2%

University of Arizona

4.2%

Babson College

4.0%

University of Missouri - Columbia

4.0%

Columbia University

4.0%
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Majors

Business

23.1%

Communication

13.1%

Marketing

9.7%

Journalism

6.0%

Finance

5.3%

Psychology

5.1%

Public Relations

4.9%

Political Science

4.9%

English

4.3%

Management

4.0%

Accounting

3.4%

Economics

2.6%

Law

1.9%

Biology

1.8%

Sociology

1.8%

History

1.7%

Human Resources Management

1.7%

Kinesiology

1.6%

Public Administration

1.6%

International Relations

1.5%
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Degrees

Bachelors

61.4%

Masters

21.7%

Other

10.3%

Doctorate

2.4%

Certificate

2.2%

Associate

1.6%

Diploma

0.4%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$109,000
View Detailed Salary Report
$58,000
Min 10%
$109,000
Median 50%
$109,000
Median 50%
$109,000
Median 50%
$109,000
Median 50%
$109,000
Median 50%
$109,000
Median 50%
$109,000
Median 50%
$204,000
Max 90%
Best Paying Company
Pacific Architects and Engineers
Highest Paying City
Seattle, WA
Highest Paying State
North Dakota
Avg Experience Level
2.8 years
How much does a Vice President Of Communication make at top companies?
The national average salary for a Vice President Of Communication in the United States is $109,355 per year or $53 per hour. Those in the bottom 10 percent make under $58,000 a year, and the top 10 percent make over $204,000.

Real Vice President Of Communication Salaries

Job Title Company Location Start Date Salary
VP Communications EBAY Inc. San Jose, CA Apr 09, 2012 $352,283
Vice President, Enterprise Communications Aetna Life Insurance Company Hartford, CT Feb 24, 2014 $315,000
Vice President of Digital & Brand Communications La Clippers LLC Los Angeles, CA Sep 25, 2016 $275,000
VP, International Communications and Distribution Home Box Office, Inc. New York, NY Oct 01, 2010 $250,500 -
$280,500
VP-International Affairs & Communications Amstem Corporation San Francisco, CA Oct 01, 2010 $225,000
VP, Mktg., Communications & Government Relations Cosmo Specialty Fibers Inc. Cosmopolis, WA Nov 15, 2013 $222,830 -
$360,000
Head & Vice President-Devices & Communications Sasken Communication Technologies, Ltd. Santa Clara, CA Sep 16, 2014 $210,000
VP Brand Communications Winn-Dixie Stores, Inc. Jacksonville, FL Aug 01, 2015 $206,365 -
$309,545
Vice President, Global Communications The Gap, Inc. New York, NY Jan 07, 2014 $202,155 -
$300,000
Vice President, Global Communications The Gap, Inc. New York, NY Jul 01, 2014 $202,155 -
$300,000
Vice President of Communications and Corp. Affairs Boise Paper Holdings LLC Boise, ID Feb 22, 2011 $200,000 -
$325,000
Vice President, Member Communities The Computing Technology Industry Association, Inc. Downers Grove, IL Oct 01, 2014 $192,892
Management Analyst/VP, Member Communties The Computing Technology Industry Association, Inc. Downers Grove, IL Oct 01, 2011 $178,832
Vice President IP Communications & Services Comcast Cable Communications, LLC Philadelphia, PA Nov 02, 2015 $177,986 -
$350,000
Vice President, Health Communications The Corkery Group, Inc. New York, NY Feb 15, 2010 $170,000
VP Communications EBAY Inc. San Jose, CA Apr 09, 2012 $168,293
Vice President-Communications Ameriprise Financial, Inc. New York, NY Mar 08, 2013 $160,000 -
$200,000
Vice President, Communications, Media and Entertainment RBC Capital Markets, LLC Denver, CO Mar 03, 2015 $150,000
VP Brand and Communication Piksel Americas, Inc. New York, NY Mar 23, 2015 $150,000 -
$200,000
Vice President Communications Hotelsab, LLC New York, NY Jun 15, 2010 $137,000
VP of Communications Stanton and Company, LLC Marina del Rey, CA Oct 30, 2016 $135,000
VP of Communications Stanton and Company, LLC Marina del Rey, CA Oct 31, 2016 $135,000
Vice President of Community Relations Seamar Community Health Center Seattle, WA Sep 28, 2012 $130,000
Vice President of Communications Durham School Services, LP Warrenville, IL Sep 15, 2013 $129,563
VP, Communications Director-Global Zenith Media Services, Inc. New York, NY Dec 15, 2009 $125,000
VP, Communications Director Zenith Media Services, Inc. New York, NY Dec 29, 2009 $125,000

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Top Skills for A Vice President Of Communication

  1. Chapter Website
  2. Community Outreach
  3. Strategic Communications
You can check out examples of real life uses of top skills on resumes here:
  • Manage the chapter website to ensure it is a valuable resource for all members.
  • Developed comprehensive community outreach and public policy plans to increase awareness, support, education and involvement.
  • Developed and executed annual strategic communications plans for the BU and senior leadership to support achievement of business objectives.
  • Developed the companies social media strategy including growing its Facebook fan base from a little over 500 to over 126K.
  • Generated and analyzed reports for Board Meetings and annual compliance examination.

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Top 10 Best States for Vice President Of Communications

  1. California
  2. District of Columbia
  3. Rhode Island
  4. Virginia
  5. Delaware
  6. Massachusetts
  7. Colorado
  8. Washington
  9. Pennsylvania
  10. New Jersey
  • (509 jobs)
  • (112 jobs)
  • (18 jobs)
  • (103 jobs)
  • (11 jobs)
  • (175 jobs)
  • (55 jobs)
  • (76 jobs)
  • (107 jobs)
  • (56 jobs)

Top Vice President Of Communication Employers

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