Deal with People
Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.Education
For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.
Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.Licenses, Certifications, and Registrations
Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.
The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.
The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.Work Experience in a Related Occupation
Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.
Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.Important Qualities
Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.
Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.
Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.
Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.
Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.
Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.
|Job Title||Company||Location||Start Date||Salary|
|VP Communications||EBAY Inc.||San Jose, CA||Apr 09, 2012||$352,283|
|Vice President, Enterprise Communications||Aetna Life Insurance Company||Hartford, CT||Feb 24, 2014||$315,000|
|Vice President of Digital & Brand Communications||La Clippers LLC||Los Angeles, CA||Sep 25, 2016||$275,000|
|Executive Vice President Communication Advocacy Development||Elizabeth Glaser Pediatric Aids Foundation||Washington, DC||Dec 01, 2013||$266,513|
|Executive Vice President Communication Advocacy de||Elizabeth Glaser Pediatric Aids Foundation||Washington, DC||Dec 01, 2013||$266,513|
|VP, International Communications and Distribution||Home Box Office, Inc.||New York, NY||Oct 01, 2010||$250,500 -
|Executive Vice President, Communication, Advocacy||Elizabeth Glaser Pediatric Aids Foundation||Washington, DC||Dec 01, 2010||$250,000|
|Vice President External Communications and Content Marketing||Schneider Electric USA, Inc.||Kingston, RI||May 04, 2016||$246,700 -
|VP-International Affairs & Communications||Amstem Corporation||San Francisco, CA||Oct 01, 2010||$225,000|
|VP, Mktg., Communications & Government Relations||Cosmo Specialty Fibers Inc.||Cosmopolis, WA||Nov 15, 2013||$222,830 -
|Head & Vice President-Devices & Communications||Sasken Communication Technologies, Ltd.||Santa Clara, CA||Sep 16, 2014||$210,000|
|Executive Vice President of Communication||Sohobricks Corporation||Fort Lee, NJ||Nov 18, 2015||$187,830|
|V.P. Media & Communication Planning||S Media Limited||Binghamton, NY||Jul 10, 2016||$185,973|
|VP, Community & Member Success||Social Finance Inc.||San Francisco, CA||Sep 21, 2015||$180,000 -
|Vice President of Development and Communications||Stichting Womens World Banking||New York, NY||Jun 15, 2011||$180,000|
|Vice President of Development and Communications||Stichting To Promote Womens World Banking||New York, NY||Jun 15, 2011||$180,000|
|Vice President of Communications||The Colburn School||Los Angeles, CA||Oct 16, 2013||$180,000|
|Vice President IP Communications & Services||Comcast Cable Communications, LLC||Philadelphia, PA||Nov 02, 2015||$177,986 -
|Vice President, Health Communications||The Corkery Group, Inc.||New York, NY||Feb 15, 2010||$170,000|
|Vice President Communications||Hotelsab, LLC||New York, NY||Jun 15, 2010||$137,000|
|VP of Communications||Stanton and Company, LLC||Marina del Rey, CA||Oct 30, 2016||$135,000|
|VP of Communications||Stanton and Company, LLC||Marina del Rey, CA||Oct 31, 2016||$135,000|
|Vice President, Communications and Marketing||Asia Society||New York, NY||Apr 15, 2010||$130,000|
|Vice President, Communications & Marketing||Cantor Fitzgerald, LP||New York, NY||Jul 16, 2010||$130,000|
|Vice President of Community Relations||Seamar Community Health Center||Seattle, WA||Sep 28, 2012||$130,000|
|Assistant Vice President Communications||Hartford Fire Insurance Company||Hartford, CT||Dec 15, 2011||$130,000 -
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