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Become A Vice President Of Communication

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Working As A Vice President Of Communication

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $171,181

    Average Salary

What Does A Vice President Of Communication Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

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How To Become A Vice President Of Communication

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Do you work as a Vice President Of Communication?

Vice President Of Communication Jobs

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Average Length of Employment
Top Employers Before
Internship 11.5%
President 5.8%
Volunteer 5.6%
Director 4.9%
Manager 3.6%
Consultant 2.9%
Top Employers After
President 12.2%
Internship 12.2%
Volunteer 6.3%
Consultant 3.9%
Principal 2.9%
Director 2.8%
Server 2.6%
Secretary 2.4%

Do you work as a Vice President Of Communication?

Vice President Of Communication Demographics

Gender

Female

57.8%

Male

40.0%

Unknown

2.3%
Ethnicity

White

61.6%

Hispanic or Latino

14.1%

Black or African American

11.0%

Asian

9.6%

Unknown

3.6%
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Languages Spoken

Spanish

44.0%

French

18.2%

Mandarin

6.2%

Chinese

4.8%

German

4.8%

Italian

4.3%

Japanese

2.9%

Russian

2.4%

Cantonese

1.9%

Portuguese

1.9%

Hebrew

1.9%

Korean

1.4%

Greek

1.0%

Tagalog

1.0%

Arabic

1.0%

Swedish

0.5%

Turkish

0.5%

Romanian

0.5%

Hindi

0.5%

Dutch

0.5%
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Vice President Of Communication Education

Schools

Syracuse University

9.7%

University of Southern California

6.7%

University of Phoenix

6.7%

George Washington University

6.4%

New York University

5.7%

Northwestern University

5.4%

Pennsylvania State University

5.0%

San Diego State University

5.0%

University of Iowa

4.7%

University of Maryland - College Park

4.3%

University of Massachusetts Amherst

4.3%

Ohio University -

4.0%

Texas State University

4.0%

Fordham University

4.0%

University of Texas at Austin

4.0%

Columbia University

4.0%

Boston University

4.0%

Cornell University

4.0%

Iowa State University

4.0%

Oklahoma State University

4.0%
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Majors

Business

23.5%

Communication

14.2%

Marketing

10.0%

Journalism

6.5%

Public Relations

5.0%

Finance

4.6%

Political Science

4.5%

Management

4.2%

Psychology

4.2%

English

3.9%

Accounting

2.6%

Law

2.4%

Economics

2.4%

Human Resources Management

1.9%

History

1.9%

International Relations

1.8%

Education

1.7%

Biology

1.7%

Social Work

1.6%

Sociology

1.6%
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Degrees

Bachelors

57.7%

Masters

24.5%

Other

10.5%

Doctorate

2.6%

Certificate

2.5%

Associate

1.8%

Diploma

0.4%
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Temporary

Real Vice President Of Communication Salaries

Job Title Company Location Start Date Salary
VP Communications EBAY Inc. San Jose, CA Apr 09, 2012 $352,283
Vice President, Enterprise Communications Aetna Life Insurance Company Hartford, CT Feb 24, 2014 $315,000
Vice President of Digital & Brand Communications La Clippers LLC Los Angeles, CA Sep 25, 2016 $275,000
VP, International Communications and Distribution Home Box Office, Inc. New York, NY Oct 01, 2010 $250,500 -
$280,500
VP-International Affairs & Communications Amstem Corporation San Francisco, CA Oct 01, 2010 $225,000
VP, Mktg., Communications & Government Relations Cosmo Specialty Fibers Inc. Cosmopolis, WA Nov 15, 2013 $222,830 -
$360,000
Head & Vice President-Devices & Communications Sasken Communication Technologies, Ltd. Santa Clara, CA Sep 16, 2014 $210,000
VP Brand Communications Winn-Dixie Stores, Inc. Jacksonville, FL Aug 01, 2015 $206,365 -
$309,545
Vice President, Global Communications The Gap, Inc. New York, NY Jan 07, 2014 $202,155 -
$300,000
Vice President, Global Communications The Gap, Inc. New York, NY Jul 01, 2014 $202,155 -
$300,000
Vice President of Communications and Corp. Affairs Boise Paper Holdings LLC Boise, ID Feb 22, 2011 $200,000 -
$325,000
Vice President, Member Communities The Computing Technology Industry Association, Inc. Downers Grove, IL Oct 01, 2014 $192,892
Management Analyst/VP, Member Communties The Computing Technology Industry Association, Inc. Downers Grove, IL Oct 01, 2011 $178,832
Vice President IP Communications & Services Comcast Cable Communications, LLC Philadelphia, PA Nov 02, 2015 $177,986 -
$350,000
Vice President, Health Communications The Corkery Group, Inc. New York, NY Feb 15, 2010 $170,000
VP Communications EBAY Inc. San Jose, CA Apr 09, 2012 $168,293
Vice President-Communications Ameriprise Financial, Inc. New York, NY Mar 08, 2013 $160,000 -
$200,000
VP of Media and Communication Planning S Media Limited Binghamton, NY Mar 16, 2015 $150,000
VP Brand and Communication Piksel Americas, Inc. New York, NY Mar 23, 2015 $150,000 -
$200,000
Vice President Communications Hotelsab, LLC New York, NY Jun 15, 2010 $137,000
VP of Communications Stanton and Company, LLC Marina del Rey, CA Oct 30, 2016 $135,000
VP of Communications Stanton and Company, LLC Marina del Rey, CA Oct 31, 2016 $135,000
Vice President of Community Relations Seamar Community Health Center Seattle, WA Sep 28, 2012 $130,000
Vice President of Communications Durham School Services, LP Warrenville, IL Sep 15, 2013 $129,563
Vice President, Community Strategy We Work Management LLC New York, NY Mar 09, 2016 $125,000
VP, Communications Director Zenith Media Services, Inc. New York, NY Dec 29, 2009 $125,000

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Top Skills for A Vice President Of Communication

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  1. Chapter Website
  2. Strategic Communications
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Manage the chapter website to ensure it is a valuable resource for all members.
  • Developed and executed annual strategic communications plans for the BU and senior leadership to support achievement of business objectives.
  • Developed Social Media Relations including web advertising, Facebook and Twitter.
  • Created and updated chapter twitter, blog and website to promote Pi Beta Phi and Greek Life events on campus.
  • Monitor, research and guide implementation of compulsory regulatory compliance changes.

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Top Vice President Of Communication Employers

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