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What is a vice president of marketing & communications and how to become one
The Vice President of marketing and communications of a company's main function is providing strategic marketing, communications, and media outreach techniques to improve the company's image and increase profit. The vice president of marketing and communications is tasked with directing the activities of junior staff, overseeing all aspects of public and community relations, and planning campaigns and advertisements. Beyond all these, you are also to prepare and review budgets, conduct market research, monitor trends to help improve sales and ensure targets are met. You will also need to track competitor's activities and assist with the hiring and training of new staff.
A bachelor's degree in marketing, business administration, or a similar field is required to get this job. However, a master's degree is highly preferred by some employers and companies. Notwithstanding, you must also have the willingness to work long hours and must showcase strong leadership and observational skills. Vice presidents of marketing and communications earn on average $148,989 annually or $71.63 per hour.
What general advice would you give to a vice president of marketing & communications?
Tobias Sellier
Senior Director, American Public Power Association
Avg. Salary $156,841
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 47.04%
male 52.96%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Vice president of marketing & communications career paths
Key steps to become a vice president of marketing & communications
Explore vice president of marketing & communications education requirements
Start to develop specific vice president of marketing & communications skills
Skills Percentages Digital Marketing 9.20% Communications Strategy 9.06% Marketing Campaigns 5.02% Integrated Marketing 4.02% Market Research 3.91% Complete relevant vice president of marketing & communications training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New vice presidents of marketing & communications learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a vice president of marketing & communications based on U.S. Bureau of Labor Statistics data and data from real vice president of marketing & communications resumes.Research vice president of marketing & communications duties and responsibilities
- Manage social media components including the SportSims' blog and Facebook page.
- Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
- Identify and develop high ROI programs with media, marketing partners and external properties that drive partner and consumer engagement.
- Utilize salesforce for lead generation and financial accuracy.
Get vice president of marketing & communications experience
Generally, it takes 8-10 years to become a vice president of marketing & communications. The most common roles before becoming a vice president of marketing & communications include marketing director, vice president team lead and director of communications and marketing.Prepare your vice president of marketing & communications resume
When your background is strong enough, you can start writing your vice president of marketing & communications resume.
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Apply for vice president of marketing & communications jobs
Now it's time to start searching for a vice president of marketing & communications job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
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Average vice president of marketing & communications salary
The average vice president of marketing & communications salary in the United States is $156,841 per year or $75 per hour. Vice president of marketing & communications salaries range between $102,000 and $240,000 per year.
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Updated January 8, 2025
