The Vice President of marketing and communications of a company's main function is providing strategic marketing, communications, and media outreach techniques to improve the company's image and increase profit. The vice president of marketing and communications is tasked with directing the activities of junior staff, overseeing all aspects of public and community relations, and planning campaigns and advertisements. Beyond all these, you are also to prepare and review budgets, conduct market research, monitor trends to help improve sales and ensure targets are met. You will also need to track competitor's activities and assist with the hiring and training of new staff.

A bachelor's degree in marketing, business administration, or a similar field is required to get this job. However, a master's degree is highly preferred by some employers and companies. Notwithstanding, you must also have the willingness to work long hours and must showcase strong leadership and observational skills. Vice presidents of marketing and communications earn on average $148,989 annually or $71.63 per hour.

What Does a Vice President Of Marketing & Communications Do

There are certain skills that many vice presidents of marketing & communications have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Vice President Of Marketing & Communications does

How To Become a Vice President Of Marketing & Communications

If you're interested in becoming a vice president of marketing & communications, one of the first things to consider is how much education you need. We've determined that 79.8% of vice presidents of marketing & communications have a bachelor's degree. In terms of higher education levels, we found that 15.7% of vice presidents of marketing & communications have master's degrees. Even though most vice presidents of marketing & communications have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Vice President Of Marketing & Communications
Top Vice President Of Marketing & Communications Jobs Near You

Vice President Of Marketing & Communications Career Paths

Average Salary for a Vice President Of Marketing & Communications

Vice Presidents Of Marketing & Communications in America make an average salary of $156,841 per year or $75 per hour. The top 10 percent makes over $240,000 per year, while the bottom 10 percent under $102,000 per year.
Average Vice President Of Marketing & Communications Salary
$156,841 Yearly
$75.40 hourly
$102,000
10 %
$156,000
Median
$240,000
90 %

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Vice President Of Marketing & Communications Education

Vice President Of Marketing & Communications Majors

15.2 %
14.6 %

Vice President Of Marketing & Communications Degrees

Bachelors

79.8 %

Masters

15.7 %

Associate

2.8 %

Top Colleges for Vice President Of Marketing & Communicationss

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-State Tuition
$9,808
Enrollment
13,990

Top Skills For a Vice President Of Marketing & Communications

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 10.5% of vice presidents of marketing & communications listed graphic design on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Vice President Of Marketing & Communications Resume templates

Zippia allows you to choose from different easy-to-use Vice President Of Marketing & Communications templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Vice President Of Marketing & Communications resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Vice President Of Marketing & Communications Demographics

Vice President Of Marketing & Communications Gender Distribution

Male
Male
53%
Female
Female
47%

After extensive research and analysis, Zippia's data science team found that:

  • Among vice presidents of marketing & communications, 47.0% of them are women, while 53.0% are men.

  • The most common race/ethnicity among vice presidents of marketing & communications is White, which makes up 71.2% of all vice presidents of marketing & communications.

  • The most common foreign language among vice presidents of marketing & communications is Spanish at 35.6%.

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Best States For a Vice President Of Marketing & Communications

Some places are better than others when it comes to starting a career as a vice president of marketing & communications. The best states for people in this position are North Dakota, Rhode Island, Washington, and New Jersey. Vice presidents of marketing & communications make the most in North Dakota with an average salary of $183,526. Whereas in Rhode Island and Washington, they would average $182,650 and $180,167, respectively. While vice presidents of marketing & communications would only make an average of $175,049 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Vice President Of Marketing & Communications Jobs:
320
Highest 10% Earn:
$254,000
Location Quotient:
1.53 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Washington

Total Vice President Of Marketing & Communications Jobs:
1,766
Highest 10% Earn:
$259,000
Location Quotient:
1.41 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. North Dakota

Total Vice President Of Marketing & Communications Jobs:
163
Highest 10% Earn:
$262,000
Location Quotient:
1.02 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Vice Presidents Of Marketing & Communications

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Top Vice President Of Marketing & Communications Employers

Most Common Employers For Vice President Of Marketing & Communications

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Citi$198,495$95.4314
2J.P. Morgan$176,333$84.786
3Merrill Lynch$175,316$84.294
4AllianceBernstein$171,189$82.305
5Morgan Stanley$168,318$80.924
6L'Oréal$167,336$80.454
7Cantor Fitzgerald$158,723$76.314
8Xerox$156,634$75.306
9JPMorgan Chase & Co.$156,178$75.099
10Sequa$148,170$71.245

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