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Become A Vice President Of Marketing & Communications

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Working As A Vice President Of Marketing & Communications

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Vice President Of Marketing & Communications Do At Combined Insurance

* Execute upon a strategic and integrated marketing communications plan to support the business in achieving goals of establishing a leadership presence in the marketplace and attracting, retaining, and growing profitable business.
* Oversee production and delivery of editorial assets to various audiences (e.g., customers, distribution partners, media, etc.) through multiple paid and earned communications channels (e.g., media, web, etc.)
* Manage direct and indirect resources to ensure the achievement of business objectives, including media/public relations, advertising, internal and external communications, digital marketing, social media, video production and executive communications.
* Continuously measure the effectiveness of the integrated campaigns, report the results to the business, and adjust as needed.
* Oversee and manage the business’ day-to-day communications and marketing tactics.
* Provide executive communications support, including the development of presentations, key messages, speeches, and other materials.
* Identify and manage marketing priorities and stakeholder expectations in a matrixed organization.
* Closely collaborate and coordinate with the North America Communications Marketing team and Field Operations to ensure the highest impact of marketing campaigns, and effective management of unanticipated developments.
* Provide support to other Financial Lines businesses as assigned

What Does A Vice President Of Marketing & Communications Do At Highmark Health

* Perform management responsibilities including, but not limited to: involved in hiring and termination decisions, coaching and development, rewards and recognition, performance management and staff productivity
* Plan, organize, staff, direct and control the day-to-day operations of the department; develop and implement policies and programs as necessary; may have budgetary responsibility and authority.
* Lead and manage the following: Marketing, Public Relations, Creative Services, Social Media, Community Affairs, Digital/Web Site, Internal Communications, Customer experience and Customer research.
* Provide leadership for the development of strategic marketing, community engagement and communication plans including objectives and strategy for targeted markets
* Lead the process for the continuous evaluation of trends and adjust strategy to capitalize on shifts in the marketplace.
* Including the process of obtaining and disseminating competitive intelligence across all markets and product lines.
* Participate in efforts with product and business development to define an overall product and technology portfolio strategy that will drive the long term growth of the organization
* Analyze existing product and markets in terms of the ability to compete, gain market share, grow revenue and sustain or grow profitability
* Develop integrated (360) communication and marketing plans that advance brand, acquisition, retention, policy and engagement objectives by target audience, product and service.
* Develop business cases to support new marketing strategies, website initiatives, projects, budget requests and marketing plans
* Establish metrics for the measurement of marketing and community engagement program effectiveness
* Work collaboratively with market segments, product and distribution channels to develop strategic marketing plans that support annual business goals
* Exercise judgment to prioritize media opportunities, and prepare talking points, speeches, presentations and other supporting material as needed.
* Work with matrix partners to assure the execution of high quality communication and marketing strategies within defined timeframe
* Collaborate with Sales, Business Development to define effective sales channels of all products
* Serve as a spokesperson and lead point person on media interactions that help promote and/or impact the organization
* Actively engage, cultivate, and manage press relationships to ensure coverage surrounding HFHC programs, special events, public announcements, and other projects
* Oversee marketing and community engagement program effectiveness
* Other duties as assigned

What Does A Vice President Of Marketing & Communications Do At Software Related, Los Angeles, Ca

* Creating marketing plans Organizing trade shows Customer events Managing the marketing budget Developing marketing materials to generate sales leads Producing press releases Summary/Objective This position is responsible for developing marketing and service policies, programs and systems to support strategic direction and aligning international business plans with organizational objectives.
* Vice president of marking partners with management team to ensure the best possible service and effective communications to company customers.
* Essential Functions Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
* Marketing experience in enterprise software startup company
* B2B - 3 to 5 years minimum Develop annual marketing and service plan in support of organizational strategy and objectives.
* Direct implementation and execution of marketing and service policies and practices.
* Ensure marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements in conjunction with VP of Sales.
* Develop and manage retail pricing structures.
* Provide leadership in the development of joint ventures, affiliations and partnership arrangements.
* Provide leadership and support for the design, development and implementation of products and service lines.
* Oversee and direct market research, competitor analyses and customer service and retention monitoring processes and initiatives.
* Build, develop and manage marketing and customer service team capable of carrying out needed marketing and service strategies.
* Manage marketing services department, including development and distribution of all marketing collateral.
* Competencies Leadership.
* Strategic Thinking.
* Project Management.
* Financial Management.
* Customer/Client Focus.
* Organizational Skills.
* Problem Solving/Analysis.
* Technical Capacity.
* Learning Orientation.
* Presentation Skills.
* Teamwork Orientation.
* Supervisory Responsibility This position manages all employees of the department and is responsible for the performance management and hiring of the employees within that department.
* Work Environment This job operates in a professional office environment.
* This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
* Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
* This is largely a sedentary role; however, some filing is required.
* This would require the ability to lift files, open filing cabinets and bend or stand on a stool as necessary.
* Travel This position requires some travel.
* Frequently travel is outside the local area and overnight.
* Required Education and Experience Bachelor's degree in business administration, marketing or related field.
* Marketing experience in enterprise software startup company
* B2B - 3 to 5 years

What Does A Vice President Of Marketing & Communications Do At Carnegie Mellon University

* Identify and articulate the messages and stories that will raise the visibility of the university around the world, and resonate with members of the university community, in support of the university’s priorities.
* Lead efforts across campus to proactively tell the Carnegie Mellon University story, especially through national media placements and other high-impact channels.
* Direct and coordinate university’s approach to major university announcements, developments and initiatives, planning the use of different forms of media and assigning appropriate staff in support of comprehensive communications plans.
* Identify issues developing both internally and externally to the University community that have the potential to generate public interest and affect the University’s external reputation, and recommend and implement communications strategies for anticipating and responding to issues.
* Manage the creation of a university-wide magazine and the necessary editorial and design staff to develop a comprehensive business plan; Help foster creativity and innovation in university communications, harnessing new media and new approaches to help tell the University’s story; improve quality of writing and other key skills across the division;.
* Plan and execute the university’s multimedia storytelling on its home page and other key websites.
* Create a content strategy for integrating channels and outreach across all the platforms;
* Supervise the innovative use of social media to support and promote other forms of storytelling, and as a standalone form of communication and engagement, particularly with students, prospective students, alumni, and other target audiences.
* Oversee media relations for the university, including the development of key messages, materials, and relationships, ensuring that outreach to news media locally, nationally, and globally is coordinated with broader university communications strategies and initiatives.
* Develop venues and systems to coordinate editorial work within Marketing and Communications, and across colleges, departments, and other administrative divisions; build teamwork and a vision of shared goals among communicators campus wide.
* Work closely with Vice President and Marketing & Communications senior staff to shape key communications planning and the most effective communications team; create synergies with the Creative Director to ensure consistent messaging across channels.
* Help recruit and retain an editorial staff that is professional and collaborative, and help foster a workplace that encourages and rewards the best work;
* Work with Metrics Coordinator to develop and execute effective measurement of editorial activities, and help promote successes across university.
* You should have the ability to work independently and effectively, managing multiple projects simultaneously in a fast-paced, deadline-driven environment.
* A high degree of integrity, trustworthiness, respect and team collaboration, as well as a fluency with topical news and culture is also an asset.
* Adaptability, excellence, and passion are vital qualities within Marketing and Communications.
* Inclusion, collaboration and cultural sensitivity are valued competencies at CMU.
* Therefore, we are in search of a team member who is able to effectively interact with a varied population of internal and external partners at a high level of integrity.
* We are looking for someone who shares our values and who will support the mission of the university through their work.
* The ideal candidate will also have the ability to work after hours and on weekends when appropriate.
* Qualifications
* Bachelor’s degree in English, journalism, communications or business or some other relevant field.
* Minimum of 12
* years as a leader in multi-channel content creation.
* Management experience required; ability to lead and inspire large teams of content creators and creative personnel to achieve goals.
* More Information
* Please visit “Why Carnegie Mellon” to learn more about becoming part of an institution inspiring innovations that change the world. http://www.cmu.edu/jobs/why-cmu/index.html.
* A listing of employee benefits is available at: http://www.cmu.edu/jobs/benefits-at-a-glance/index.html.
* Carnegie Mellon University considers applicants for employment without regard to, and does not discriminate on the basis of, gender, race, protected veteran status, disability, or any other legally protected status.
* Job Function:
* Marketing / Communications / Outreach
* Primary Location:
* United States
* Pennsylvania
* Pittsburgh
* Organization:
* Req ID:
* Time Type:
* Full Time

What Does A Vice President Of Marketing & Communications Do At PVH Corp.

* JOB:
* The Vice
* President facilitates the process to prioritize for strategic and marketing & communications systems projects, as required to support their business segment across countries & regions.
* This role is the innovation thought leader in the marketing and communications solutions space for the enterprise.
* Understand and predict emerging technology, service and functionality trends as well as comprehend market adoption of emerging service and business models.
* Leverage that understanding into developing, promulgating and realizing service, client relationship and functionality differentiators that drive the company to become a leader in marketing and communication related operations.
* Responsible for defining and driving an appropriate level of standardization between solutions to drive optimization while still enabling brand individuality.
* Act as trusted advisor to business units and 3rd party partners on all matters of marketing and communications architecture, technology, software development, and project delivery.
* Thought leader for PVH in identifying and delivering “new” creative technology capabilities and initiatives (e.g.
* DAM, DMP, Big Data, Interactive Content)
* Collaborates closely with eCommerce teams (business and IT)
* The Vice
* President is responsible to understand and set direction regarding the strategic position of their application(s), including ensuring the company has the required expertise in-house or external, to support it.
* The Vice
* President participates in the development of the IT Strategic systems plan.
* The Vice
* President recognizes and identifies potential areas where existing policies and procedures require change, or where new ones need to be developed.
* The Vice
* President will work closely with other groups to coordinate strategies, priorities and inter-dependent initiatives.
* This includes coordination with the other Application Development groups, Infrastructure groups (eg., Ops, Network, Tech), Information Security/Audit areas, and business units globally.
* The Vice
* President is responsible for understanding the potential use of new technologies in their area as driven by PVH initiatives, vendor capabilities or industry best practices & trends, and informing his peers as necessary.
* The Vice
* President is expected to provide value added services to the business in the form of making business process improvement recommendations.
* The Vice
* President is expected to serve as an expert resource for their area, to other IT project teams.
* The Vice
* President is expected to enforce PMO compliance & adoption within their respective teams.
* The Vice
* President fulfills departmental requirements in terms of providing work coverage and administrative notification during periods of personnel illness, PTO or education
* The Vice
* President must be able to act for the SVP in his absence, as well as handle any duties assigned by management.
* The position will be based out of our New York office, with frequent travel to all PVH offices globally, as required.
* Assist business partners in identifying new functionality and therefore new capabilities of a new or upgraded software platform
* Partner with business and IT project teams on overall implementations and support; ensure system and business objectives are understood and met
* Gain trust of senior leaders, regarding priorities, planning, challenges and accomplishments.
* Legal agreement / contract vetting and negotiating
* Provide guidance towards priorities for all project and support activities

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How To Become A Vice President Of Marketing & Communications

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Vice President Of Marketing & Communications jobs

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Vice President Of Marketing & Communications Demographics


  • Female

  • Male

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Portuguese

  • Hungarian

  • Italian

  • Dutch

  • Finnish

  • Hebrew

  • Mandarin

  • Arabic

  • Chinese

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Vice President Of Marketing & Communications

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Vice President Of Marketing & Communications Education

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Real Vice President Of Marketing & Communications Salaries

Job Title Company Location Start Date Salary
Senior Vice President, Marketing and Communications Unilife Medical Solutions, Inc. York, PA Aug 28, 2016 $245,000
Senior Vice President, Marketing and Communications Unilife Medical Solutions, Inc. York, PA Oct 09, 2016 $245,000
Senior Vice President, Marketing and Communications Unilife Medical Solutions, Inc. York, PA Mar 07, 2016 $245,000
Vice President, Marketing, Communications and Gove Cosmo Specialty Fibers Inc. Cosmopolis, WA Nov 15, 2010 $240,011 -
VP, Corporate Marketing and Communications Population Services International Washington, DC Dec 24, 2009 $230,000
Vice President, Marketing and Communications Unilife Medical Solutions York, PA Jul 16, 2012 $206,000
Vice President, Marketing and Communications Unilife Medical Solutions, Inc. King of Prussia, PA Jul 01, 2014 $190,000 -
SR. Vice President of Marketing & Communications The Great Atlantic & Pacific Tea Company, Inc. Montvale, NJ Nov 01, 2009 $180,000 -
Vice President, Marketing and Communications Unilife Medical Solutions, Inc. King of Prussia, PA Jul 01, 2014 $160,000 -
Vice President, Marketing and Communications Unilife Medical Solutions, Inc. York, PA Jul 01, 2014 $160,000 -
Senior VP, Marketing and Communications Kit Digital Inc. New York, NY Apr 15, 2011 $160,000
Vice President, Marketing & Communications Unilife Medical Solutions, Inc. Lewisberry, PA Jul 30, 2010 $150,000
Senior Vice President, Marketing Communications Aristotle Capital Management, LLC Los Angeles, CA Nov 18, 2016 $142,000
Vice President, Marketing and Communications Unilife Medical Solutions, Inc. York, PA Jun 01, 2014 $126,000 -
Vice President, Marketing and Communications Unilife Medical Solutions, Inc. York, PA Jul 01, 2014 $126,000 -
Vice President, Marketing Communications Manager Rabobank International New York, NY Oct 19, 2015 $125,000
Vice President, Marketing & Community Anynow, Inc. Sausalito, CA Jun 01, 2011 $125,000 -
Vice President, Marketing, Communications and Even Barclays Capital Inc. New York, NY Sep 20, 2014 $113,200

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Top Skills for A Vice President Of Marketing & Communications


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Top Vice President Of Marketing & Communications Skills

  1. Communications Strategy
  2. New Website
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Led the development and execution of first integrated brand advertising and communications strategy across traditional and new media channels.
  • Designed and implemented a new website for the organization in 2014; update and maintain the website.
  • Launched the company's first online medical journal, The Journal of Image Guided Surgery.
  • Executed campaigns using media celebrities that resulted in a positive shift in public perception and revenue growth during turbulent times.
  • Scripted and produced videos for Financial Advisors promoting individual mutual fund managers.

Top Vice President Of Marketing & Communications Employers

Vice President Of Marketing & Communications Videos

Careers in Communications and Public Relations

Mr. Michael Angelo Lobrin || HRSC Day 1 Resource Speaker || March 04, 2015

Ali, Marketing Vice President for Brand - L'Oreal USA Marketing