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Become A Vice President Of Marketing & Communications

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Working As A Vice President Of Marketing & Communications

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Vice President Of Marketing & Communications Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Vice President Of Marketing & Communications

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Vice President Of Marketing & Communications jobs

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Average Length of Employment
Marketing Director 3.1 years
Marketing Manager 3.1 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Top Employers Before
Director 3.8%
Top Employers After
Consultant 5.2%
Principal 5.0%
President 3.0%
Director 2.2%

Vice President Of Marketing & Communications Demographics

Gender

Female

50.4%

Male

48.1%

Unknown

1.5%
Ethnicity

White

84.2%

Hispanic or Latino

7.5%

Asian

6.1%

Unknown

1.5%

Black or African American

0.7%
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Languages Spoken

Spanish

41.5%

French

19.5%

Portuguese

14.6%

Hungarian

4.9%

Italian

4.9%

Dutch

2.4%

Finnish

2.4%

Hebrew

2.4%

Mandarin

2.4%

Arabic

2.4%

Chinese

2.4%
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Vice President Of Marketing & Communications Education

Schools

New York University

9.8%

Northwestern University

8.5%

University of Phoenix

7.2%

Syracuse University

6.5%

American University

6.5%

Arizona State University

5.9%

Fordham University

5.9%

Columbia University

5.9%

University of Southern California

5.2%

George Washington University

3.9%

University of California - Los Angeles

3.9%

University of Texas at Austin

3.9%

Indiana University Bloomington

3.9%

Michigan State University

3.3%

Temple University

3.3%

West Virginia University

3.3%

Cornell University

3.3%

George Mason University

3.3%

University of Kentucky

3.3%

University of Michigan - Ann Arbor

3.3%
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Majors

Marketing

22.0%

Business

21.9%

Communication

12.2%

Journalism

9.0%

Management

5.6%

English

4.5%

Finance

3.7%

Political Science

2.9%

Public Relations

2.4%

Graphic Design

2.3%

Psychology

2.1%

Advertising

1.9%

Journalism And Mass Communications

1.4%

International Relations

1.4%

Agricultural Public Services

1.1%

Photography

1.1%

Liberal Arts

1.1%

Writing

1.1%

Business Communications

1.1%

Education

1.0%
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Degrees

Bachelors

49.1%

Masters

35.5%

Other

10.1%

Certificate

2.6%

Associate

1.1%

Doctorate

1.1%

License

0.3%

Diploma

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Vice President Of Marketing & Communications Salaries

Job Title Company Location Start Date Salary
Vice President, Marketing and Corporate Communicat Sequa Corporation Tampa, FL Dec 19, 2010 $250,000
Vice President External Communications and Content Marketing Schneider Electric USA, Inc. Kingston, RI May 04, 2016 $246,700 -
$376,000
Vice President, Marketing, Communications and Gove Cosmo Specialty Fibers Inc. Cosmopolis, WA Nov 15, 2010 $240,011 -
$360,000
Vice President, Marketing and Corporate Communicat Sequa Corporation Tampa, FL Dec 19, 2013 $235,539 -
$260,000
Vice President, Marketing and Corporate Communicat Sequa Corporation Tampa, FL Mar 23, 2010 $215,000 -
$250,000
Vice President, Marketing and Communications Unilife Medical Solutions York, PA Jul 16, 2012 $206,000
Vice President, Marketing and Communications Unilife Medical Solutions, Inc. King of Prussia, PA Jul 01, 2014 $190,000 -
$260,000
Vice President, Marketing and Communications Unilife Medical Solutions, Inc. King of Prussia, PA Jul 01, 2014 $160,000 -
$260,000
Vice President, Marketing and Communications Unilife Medical Solutions, Inc. York, PA Jul 01, 2014 $160,000 -
$260,000
Vice President, Marketing & Communications Unilife Medical Solutions, Inc. Lewisberry, PA Jul 30, 2010 $150,000
Vice President, Communications and Marketing Asia Society New York, NY Apr 15, 2012 $143,000
Vice President, Communications & Marketing Cantor Fitzgerald, LP New York, NY Jul 16, 2010 $130,000
Vice President, Communications and Marketing Asia Society New York, NY Apr 15, 2010 $130,000
Vice President, Marketing and Communications Unilife Medical Solutions, Inc. York, PA Jun 01, 2014 $126,000 -
$226,000
Vice President, Marketing and Communications Unilife Medical Solutions, Inc. York, PA Jul 01, 2014 $126,000 -
$226,000

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Top Skills for A Vice President Of Marketing & Communications

CommunicationsStrategyNewWebsiteOnlineRevenueGrowthFinancialAdvisorsBusinessDevelopmentROICorporateCommunicationsMarketResearchExternalCommunicationsFacebookIntranetWebSiteInternalCommunicationsPressReleasesSpecialEventsCRMTwitterSEONewBrandIdentity

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Top Vice President Of Marketing & Communications Skills

  1. Communications Strategy
  2. New Website
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Led the development and execution of first integrated brand advertising and communications strategy across traditional and new media channels.
  • Designed and implemented a new website for the organization in 2014; update and maintain the website.
  • Launched the company's first online medical journal, The Journal of Image Guided Surgery.
  • Executed campaigns using media celebrities that resulted in a positive shift in public perception and revenue growth during turbulent times.
  • Scripted and produced videos for Financial Advisors promoting individual mutual fund managers.

Top Vice President Of Marketing & Communications Employers

Vice President Of Marketing & Communications Videos

Careers in Communications and Public Relations

Mr. Michael Angelo Lobrin || HRSC Day 1 Resource Speaker || March 04, 2015

Ali, Marketing Vice President for Brand - L'Oreal USA Marketing

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