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The differences between vice presidents of marketing & communications and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president of marketing & communications and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $156,841 average annual salary of a vice president of marketing & communications.
The top three skills for a vice president of marketing & communications include digital marketing, communications strategy and marketing campaigns. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.
| Vice President Of Marketing & Communications | Senior Vice President Of Marketing | |
| Yearly salary | $156,841 | $200,351 |
| Hourly rate | $75.40 | $96.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 120,013 | 111,445 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of marketing & communications is responsible for overseeing the marketing operations of an organization, ensuring the accuracy and efficient dissemination of information across digital platforms and other communicative mediums. Vice presidents of marketing & communications evaluate the effectiveness of marketing strategies and identify business opportunities that would generate resources for revenues according to market conditions and audience demands. They also coordinate with business partners for brand promotions, inform them of any adjustments on business plans, and ensure their satisfaction by adhering to their requirements for business goals.
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Vice presidents of marketing & communications and senior vice presidents of marketing have different pay scales, as shown below.
| Vice President Of Marketing & Communications | Senior Vice President Of Marketing | |
| Average salary | $156,841 | $200,351 |
| Salary range | Between $102,000 And $240,000 | Between $121,000 And $330,000 |
| Highest paying City | Alameda, CA | Waltham, MA |
| Highest paying state | North Dakota | Massachusetts |
| Best paying company | SACH S.A. | Audubon Nature Institute |
| Best paying industry | Real Estate | Manufacturing |
There are a few differences between a vice president of marketing & communications and a senior vice president of marketing in terms of educational background:
| Vice President Of Marketing & Communications | Senior Vice President Of Marketing | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents of marketing & communications' and senior vice presidents of marketing' demographics:
| Vice President Of Marketing & Communications | Senior Vice President Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.0% Female, 47.0% | Male, 66.4% Female, 33.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |