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Vice president of national accounts skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Dr. Angela Woodland Ph.D.,
Dr. Uric Dufrene
Below we've compiled a list of the most critical vice president of national accounts skills. We ranked the top skills for vice presidents of national accounts based on the percentage of resumes they appeared on. For example, 20.0% of vice president of national accounts resumes contained national accounts as a skill. Continue reading to find out what skills a vice president of national accounts needs to be successful in the workplace.

15 vice president of national accounts skills for your resume and career

1. National Accounts

Here's how vice presidents of national accounts use national accounts:
  • Co-owned and collaborated with marketing and product development functions to develop strategy and product launch approach for national accounts.
  • Communicated, negotiated and executed contractual changes for all national accounts as commissions, processes and regulations changed.

2. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how vice presidents of national accounts use account management:
  • Coached and mentored inside sales team, regional sales managers and account managers to ensure profitability and superior account management.
  • Championed key account management strategy by personally developing strong, long-term relationships with implementation and professional services organizations.

3. Sales Growth

Here's how vice presidents of national accounts use sales growth:
  • Managed sales growth from $10MM to $75MM through new product introduction, category consolidations and aggressive promotional activity.
  • Managed 7 direct sales reps in Central and Western Region, attained sales growth of 3% over previous year.

4. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how vice presidents of national accounts use business development:
  • Lead business development strategy spearheading professional relationships with automotive, utility, consumer foods, beverage and goods manufacturing.
  • Developed custom marketing collateral, special event and conference strategy and executed business development program for new product launch.

5. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how vice presidents of national accounts use product development:
  • Participated in sales strategy, product development and overall initiative implementation meetings with all levels of senior management.
  • Led marketing team on new product development, training of internal and client staff, and implementation of new products.

6. Customer Satisfaction

Here's how vice presidents of national accounts use customer satisfaction:
  • Improved customer satisfaction for hospital Commercial Accounts business unit by 5.6% during 24-month period.
  • Received company-wide recognition for improving customer satisfaction from 49% to 95%.

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7. Customer Relationships

Customer relationships are the interactions and efforts made by a company to improve its customer service. Customer relationships cover not just all of the essential roles performed by customer support, but also the initiatives made before and after the interaction with a customer.

Here's how vice presidents of national accounts use customer relationships:
  • Maintain executive level customer relationships to ensure strong partnerships and collaborative market strategies.
  • Created and managed key customer relationships.

8. Client Relationships

Here's how vice presidents of national accounts use client relationships:
  • Managed existing client relationships, increasing existing revenue sources by approximately 27% annually.
  • Established and built new client relationships with more than 85 firms, attracting $300+M in 1999.

9. Healthcare

Healthcare is the maintenance or improvement of a person's health by the diagnosis and treatment of a person's injury, illness, or any other disease. Healthcare is a basic necessity of human life and is the responsibility of the country's government to ensure that each person gets healthcare. Providing healthcare is the job of certified health professionals that includes doctors, surgeons, nurses, and other physicians. Pharmaceutical companies, hospitals, dentistry, therapy, and health training all come under healthcare. Healthcare plays a vital role in the country's economy and its development.

Here's how vice presidents of national accounts use healthcare:
  • Developed strong organizational relationships with educational and healthcare non-profits to legitimize Commerce building a strong sales base.
  • Developed innovative sales and service strategy solutions to enhance brand recognition in the healthcare marketplace.

10. Sales Strategy

Here's how vice presidents of national accounts use sales strategy:
  • Created sales strategy targeting specific verticals.
  • Created the marketing, client service and operations strategy to ensure internal collaboration and alignment with the sales strategy.

11. Direct Reports

Here's how vice presidents of national accounts use direct reports:
  • Hired and trained 12 sales representative groups and 3 - 4 independent representatives - all direct reports.
  • Implemented, interviewed, hired, trained and managed the Customer Service Department - direct reports.

12. Sales Efforts

Here's how vice presidents of national accounts use sales efforts:
  • Monitored customer preference and segmentation to determine focused and sales efforts.
  • Led collaborative cross-sales efforts with strategic partners.

13. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how vice presidents of national accounts use product line:
  • Revamped and diversified consumer product line to broaden marketing penetration into new retail distribution channels - i.e.
  • Initiated food ingredients product line which added $5 million in new revenue and $1 million in gross profit annually.

14. Annuities

Here's how vice presidents of national accounts use annuities:
  • Worked with Scudder's Annuities and Retirement Services areas on joint marketing focuses and business ventures.

15. Strategic Partnerships

Here's how vice presidents of national accounts use strategic partnerships:
  • Expanded strategic partnerships by 62% (16 to 26) within territory.
  • Strengthened strategic partnerships by initiating a routine pipeline and increasing communications, resulting in a higher frequency of referrals.
top-skills

What skills help Vice Presidents Of National Accounts find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on vice president of national accounts resumes?

Dr. Angela Woodland Ph.D.Dr. Angela Woodland Ph.D. LinkedIn profile

Professor, Montana State University

Skills that are immediately useful stand out on resumes. Right now, data analytics skills are in hot demand. A desirable job candidate should be able to import large data sets in various formats, clean data, manipulate data, interrogate data, and draw conclusions from the data. Additionally, the job candidate should be able to prepare informative and easy-to-follow data visualizations of the results. This skill set allows a job candidate to be immediately useful in an organization. It is the new way of analyzing and communicating.

What vice president of national accounts skills would you recommend for someone trying to advance their career?

Dr. Uric DufreneDr. Uric Dufrene LinkedIn profile

Professor of Finance, Sanders Chair in Business, Indiana University Southeast

First, I would not recommend a gap year. One of the skills that is critically important, regardless of the time period, is adaptability. Learning how to adapt to the circumstances around you is a skill that is valued in the workplace, regardless of the year. This is a key part of problem solving. Solving problems with the conditions and resources on hand will prepare you for a lifelong success in any field. As a graduate develops a reputation for problem solving, they emerge as a "go to" employee and will be seen by others as a leader, in their department or company.

What type of skills will young Vice presidents of national accounts need?

Michael MikitkaMichael Mikitka LinkedIn profile

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

What technical skills for a vice president of national accounts stand out to employers?

Todd Lee GoenTodd Lee Goen LinkedIn profile

Instructor & Internship Director, Christopher Newport University

Technical skills are often industry and/or position specific. Applicants should highlight any technical skills related to the position advertisement and those that add value to the position/organization. Most importantly, requirements for technical skills change with time and technological advances. This means employers value workers capable of adapting to change and continually improving and acquiring new technical skills. Thus, it's usually more important to demonstrate you are capable of learning and developing technical skills than it is to have a specific skill set upon hire (although this is not true for some positions/industries).
That said, technical skills related to online presentations, virtual meetings, virtual networking, remote working and the like are hot commodities right now. While most organizations were in the process of adopting many of these technologies and ways of doing business pre-pandemic, the pandemic accelerated the process. Organizations are making it work, but they often don't know best practices or the most efficient means of working in the largely virtual, pandemic environment. Post-pandemic, many of the remote/virtual changes the pandemic brought will stay in some form. Technical skills that support this type of workplace will make applicants stand out to many employers because they need/want to do virtual/remote business better.
Do you want to know more?
Read more about what experts have to say about vice president of national accounts

List of vice president of national accounts skills to add to your resume

Vice president of national accounts skills

The most important skills for a vice president of national accounts resume and required skills for a vice president of national accounts to have include:

  • National Accounts
  • Account Management
  • Sales Growth
  • Business Development
  • Product Development
  • Customer Satisfaction
  • Customer Relationships
  • Client Relationships
  • Healthcare
  • Sales Strategy
  • Direct Reports
  • Sales Efforts
  • Product Line
  • Annuities
  • Strategic Partnerships
  • ROI
  • GPO
  • Strategic Direction
  • Sales Volume
  • Trade Shows
  • Sales Organization
  • Direct Sales
  • Sales Revenue
  • Client Retention
  • Contract Negotiations
  • Sales Training
  • Revenue Growth
  • RFP
  • C-Level
  • IDN
  • Saas
  • Marketing Analytics
  • Costco
  • Gross Profit
  • MM
  • Company Sales
  • Executive Management
  • OEM
  • SAM
  • Pricing Strategy
  • Corporate Clients
  • Depot
  • Indirect Sales

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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