What does a vice president of national accounts do?
Vice president of national accounts responsibilities
Here are examples of responsibilities from real vice president of national accounts resumes:
- Negotiate first ever manage Medicaid contract base on new method of reimbursement.
- Produce consistent and outstanding ROI through incremental increases in participants future Rx volumes.
- Negotiate and close contracts and sales deals while implementing programs to increase growth and ROI.
- Create pricing models, library of RFP responses, follow up protocols and all finalist presentations.
- Develop innovative sales and service strategy solutions to enhance brand recognition in the healthcare marketplace.
- Establish relationships with prefer small business distributors to facilitate strategic initiatives for specific product lines for VA and DOD accounts.
- Develop oversight forum for compliance, accreditations, and surveys.
- Maintain operational efficiency with proactive oversight and correction.
- Call on c-level brand executives of major restaurant corporations and franchisee organizations.
Vice president of national accounts skills and personality traits
We calculated that 20% of Vice Presidents Of National Accounts are proficient in National Accounts, Account Management, and Sales Growth. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.
We break down the percentage of Vice Presidents Of National Accounts that have these skills listed on their resume here:
- National Accounts, 20%
Co-owned and collaborated with marketing and product development functions to develop strategy and product launch approach for national accounts.
- Account Management, 14%
Coached and mentored inside sales team, regional sales managers and account managers to ensure profitability and superior account management.
- Sales Growth, 7%
Managed sales growth from $10MM to $75MM through new product introduction, category consolidations and aggressive promotional activity.
- Business Development, 6%
Lead business development strategy spearheading professional relationships with automotive, utility, consumer foods, beverage and goods manufacturing.
- Product Development, 6%
Participated in sales strategy, product development and overall initiative implementation meetings with all levels of senior management.
- Customer Satisfaction, 5%
Improved customer satisfaction for hospital Commercial Accounts business unit by 5.6% during 24-month period.
Most vice presidents of national accounts use their skills in "national accounts," "account management," and "sales growth" to do their jobs. You can find more detail on essential vice president of national accounts responsibilities here:
Analytical skills. One of the key soft skills for a vice president of national accounts to have is analytical skills. You can see how this relates to what vice presidents of national accounts do because "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Additionally, a vice president of national accounts resume shows how vice presidents of national accounts use analytical skills: "provided key input to product development with market data, customer feedback and trend analysis. "
Communication skills. Many vice president of national accounts duties rely on communication skills. "sales managers need to work with colleagues and customers, so they must be able to communicate clearly.," so a vice president of national accounts will need this skill often in their role. This resume example is just one of many ways vice president of national accounts responsibilities rely on communication skills: "selected and implemented web-based decentralized account management tool enabling faster communication with greater accuracy and accessibility. "
Customer-service skills. vice presidents of national accounts are also known for customer-service skills, which are critical to their duties. You can see how this skill relates to vice president of national accounts responsibilities, because "when helping to make a sale, sales managers must listen and respond to the customer’s needs." A vice president of national accounts resume example shows how customer-service skills is used in the workplace: "designed and conducted product training with all company employees as well as customers on world tableware product lines. "
Leadership skills. For certain vice president of national accounts responsibilities to be completed, the job requires competence in "leadership skills." The day-to-day duties of a vice president of national accounts rely on this skill, as "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." For example, this snippet was taken directly from a resume about how this skill applies to what vice presidents of national accounts do: "tracked all sales and gross profit analysis, generating reports and presenting findings to leadership. "
See the full list of vice president of national accounts skills
The three companies that hire the most vice president of national accountss are:
- Kaiser Permanente3 vice presidents of national accounts jobs
- McKesson1 vice presidents of national accounts jobs
- Cohen & Steers1 vice presidents of national accounts jobs
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Compare different vice presidents of national accounts
Vice president of national accounts vs. Director new business development
A director of new business development is in charge of spearheading new programs and procedures, ensuring efficiency and smooth workflow. It is their duty to set goals and objectives in adherence to the company's vision and mission, establishing guidelines, allocating budgets, and overseeing the progress of all efforts. Furthermore, as a director of new business development, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
These skill sets are where the common ground ends though. The responsibilities of a vice president of national accounts are more likely to require skills like "national accounts," "customer satisfaction," "customer relationships," and "client relationships." On the other hand, a job as a director new business development requires skills like "project management," "business strategies," "treasury," and "crm." As you can see, what employees do in each career varies considerably.
Directors new business development tend to make the most money working in the energy industry, where they earn an average salary of $126,576. In contrast, vice presidents of national accounts make the biggest average salary, $169,047, in the manufacturing industry.The education levels that directors new business development earn slightly differ from vice presidents of national accounts. In particular, directors new business development are 4.1% more likely to graduate with a Master's Degree than a vice president of national accounts. Additionally, they're 0.9% more likely to earn a Doctoral Degree.Vice president of national accounts vs. Account services manager
An account services manager is in charge of overseeing account procedures and building positive relationships with clients. They typically reach out to clients by performing calls and correspondence to offer products and services, discuss product specifications, perform follow-up calls, and resolve issues promptly and professionally. They also supervise the performance of account service teams, ensuring to reach sales targets and customer satisfaction. Furthermore, as an account services manager, it is essential to lead and encourage the workforce to accomplish sales goals, all while implementing the company's policies and regulations.
In addition to the difference in salary, there are some other key differences worth noting. For example, vice president of national accounts responsibilities are more likely to require skills like "national accounts," "sales growth," "product development," and "customer relationships." Meanwhile, an account services manager has duties that require skills in areas such as "customer service," "digital marketing," "pre sales," and "service delivery." These differences highlight just how different the day-to-day in each role looks.
Account services managers may earn a lower salary than vice presidents of national accounts, but account services managers earn the most pay in the technology industry with an average salary of $80,874. On the other hand, vice presidents of national accounts receive higher pay in the manufacturing industry, where they earn an average salary of $169,047.Average education levels between the two professions vary. Account services managers tend to reach similar levels of education than vice presidents of national accounts. In fact, they're 3.9% less likely to graduate with a Master's Degree and 0.9% less likely to earn a Doctoral Degree.Vice president of national accounts vs. Director of sales and marketing
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from vice president of national accounts resumes include skills like "national accounts," "customer satisfaction," "customer relationships," and "healthcare," whereas a director of sales and marketing is more likely to list skills in "customer service," "strategic sales," "lead management," and "sales process. "
Directors of sales and marketing earn the highest salary when working in the manufacturing industry, where they receive an average salary of $137,526. Comparatively, vice presidents of national accounts have the highest earning potential in the manufacturing industry, with an average salary of $169,047.When it comes to education, directors of sales and marketing tend to earn similar degree levels compared to vice presidents of national accounts. In fact, they're 0.1% less likely to earn a Master's Degree, and 0.1% less likely to graduate with a Doctoral Degree.Vice president of national accounts vs. Director of sales & business development
A director of sales & business development is responsible for monitoring the business and project plans, ensuring that the sales targets are met, according to project requirements and specifications. Directors of sales & business development perform data analysis to track business performance and identify opportunities to grow revenues and profits. They also coordinate with the clients and maintain healthy business relationships by enhancing their brand image on various platforms and reach the target audience. A director of sales & business development works closely with the marketing and sales team for public relations and marketing campaigns placement.
Even though a few skill sets overlap between vice presidents of national accounts and directors of sales & business development, there are some differences that are important to note. For one, a vice president of national accounts might have more use for skills like "national accounts," "customer satisfaction," "sales strategy," and "product line." Meanwhile, some responsibilities of directors of sales & business development require skills like "value proposition," "sales cycle," "crm," and "leveraged. "
The technology industry tends to pay the highest salaries for directors of sales & business development, with average annual pay of $127,443. Comparatively, the highest vice president of national accounts annual salary comes from the manufacturing industry.The average resume of directors of sales & business development showed that they earn similar levels of education compared to vice presidents of national accounts. So much so that theyacirc;euro;trade;re 1.6% more likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 0.2%.Types of vice president of national accounts
Updated January 8, 2025
