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Become A Vice President Of Production

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Working As A Vice President Of Production

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $101,000

    Average Salary

What Does A Vice President Of Production Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Vice President Of Production

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Vice President Of Production Career Paths

Vice President Of Production
Vice President
Senior Vice President
13 Yearsyrs
Vice President
6 Yearsyrs
Senior Vice President
Executive Vice President
11 Yearsyrs
President
Chief Executive Officer
8 Yearsyrs
Operations Vice President
Chief Operating Officer
11 Yearsyrs
Operations Vice President
11 Yearsyrs
Executive Vice President
Chief Finance Officer
13 Yearsyrs
Vice President And Manager
Managing Director
11 Yearsyrs
Vice President And Manager
10 Yearsyrs
President/Chief Executive Officer
Co-Owner
6 Yearsyrs
Chief Operating Officer
President & Chief Operating Officer
13 Yearsyrs
Senior Director
Executive Director
10 Yearsyrs
Senior Director
13 Yearsyrs
Senior Vice President-Operations
Vice President & General Manager
12 Yearsyrs
Senior Vice President-Operations
14 Yearsyrs
Creative Director
Marketing Director
7 Yearsyrs
Managing Director
Founder And Chief Executive Officer
7 Yearsyrs
Sales Vice President
Sales And Marketing Vice President
11 Yearsyrs
Sales Vice President
12 Yearsyrs
Producer Director
Communications Director
6 Yearsyrs
Vice President & General Manager
Chief Marketing Officer
10 Yearsyrs
Vice President Product Development
Chief Technology Officer
11 Yearsyrs
Vice President Product Development
13 Yearsyrs
Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Marketing Vice President
10 Yearsyrs
Executive Director
Regional Vice President
11 Yearsyrs
Supply Chain Vice President
Vice President Of Global Operations
15 Yearsyrs
Supply Chain Vice President
17 Yearsyrs
Marketing Director
Director Of Sales And Marketing
9 Yearsyrs
President & Chief Operating Officer
Business Development Director
11 Yearsyrs
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Vice President Of Production Demographics

Gender

Male

66.1%

Female

25.0%

Unknown

8.9%
Ethnicity

White

61.7%

Hispanic or Latino

15.1%

Black or African American

11.3%

Asian

8.2%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

44.9%

Portuguese

10.2%

French

8.2%

Chinese

6.1%

German

6.1%

Japanese

6.1%

Mandarin

4.1%

Italian

4.1%

Romanian

2.0%

Dutch

2.0%

Kannada

2.0%

Hindi

2.0%

Thai

2.0%
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Vice President Of Production Education

Schools

New York University

11.7%

University of Phoenix

7.7%

University of Southern California

7.1%

Fashion Institute of Technology

7.1%

Rochester Institute of Technology

5.6%

University of California - Los Angeles

5.1%

Arizona State University

4.6%

Temple University

4.6%

Columbia University

4.6%

University of Florida

4.1%

Michigan State University

4.1%

San Diego State University

4.1%

Florida International University

4.1%

Florida State University

4.1%

Pennsylvania State University

3.6%

Georgia State University

3.6%

Emerson College

3.6%

University of Delaware

3.6%

University of Texas at Austin

3.6%

Northern Illinois University

3.6%
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Majors

Business

28.9%

Communication

9.0%

Photography

6.5%

Finance

6.3%

Marketing

6.1%

Management

5.3%

Graphic Design

4.0%

Journalism

4.0%

Fine Arts

3.9%

English

3.3%

Psychology

3.0%

Political Science

2.9%

Computer Science

2.6%

Education

2.5%

History

2.4%

Specialized Sales And Merchandising

2.1%

Entertainment Business

1.9%

Mechanical Engineering

1.9%

Accounting

1.9%

Audiovisual Communications Technologies

1.8%
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Degrees

Bachelors

50.2%

Masters

19.1%

Other

19.0%

Associate

6.4%

Certificate

2.7%

Doctorate

1.6%

Diploma

0.9%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$101,000
View Detailed Salary Report
$53,000
Min 10%
$101,000
Median 50%
$101,000
Median 50%
$101,000
Median 50%
$101,000
Median 50%
$101,000
Median 50%
$101,000
Median 50%
$101,000
Median 50%
$191,000
Max 90%
Best Paying Company
Travelers Companies Foundation
Highest Paying City
San Francisco, CA
Highest Paying State
Wyoming
Avg Experience Level
5.5 years
How much does a Vice President Of Production make at top companies?
The national average salary for a Vice President Of Production in the United States is $101,197 per year or $49 per hour. Those in the bottom 10 percent make under $53,000 a year, and the top 10 percent make over $191,000.

Real Vice President Of Production Salaries

Job Title Company Location Start Date Salary
Vice President, Production Group Halliburton Energy Services, Inc. Houston, TX Sep 23, 2016 $315,000
Vice President of Production SBK Apparel LLC New York, NY Jan 26, 2011 $250,000
Vice President of Production SBK Apparel LLC New York, NY Jan 25, 2010 $250,000
Vice President of Production RVC Enterprises LLC New York, NY Aug 08, 2010 $250,000
V.P. International Physical Production & Productio Walt Disney Pictures Burbank, CA Oct 01, 2010 $250,000
VP Online Game Production Nexon America Inc. El Segundo, CA Aug 18, 2015 $250,000 -
$300,000
V.P. International Physical Production & Productio Walt Disney Pictures Burbank, CA Jul 28, 2010 $250,000
Divisional VP, Director for Interactive Production Coach, Inc. New York, NY Aug 16, 2015 $225,000
Divisional VP, Director for Interactive Production Coach, Inc. New York, NY Aug 06, 2012 $225,000
Vice President Production & Procurement DS Services of America, Inc. Atlanta, GA Apr 06, 2015 $214,000
V.P. International Physical Production & Productio Walt Disney Pictures Burbank, CA Sep 01, 2010 $208,000
V.P. International Physical Production & Productio Walt Disney Pictures Burbank, CA Jul 28, 2010 $208,000
Vice President, Labs-Development & Production Westfield Labs Corporation San Francisco, CA Mar 01, 2015 $200,000 -
$220,000
Vice President, Reservoir & Production Technology Maxeur LLC Houston, TX Jan 12, 2016 $200,000
VP, Media and Production Operations Home Box Office, Inc. Santa Monica, CA Dec 01, 2014 $200,000 -
$250,000
Production Assurance VP Onesubsea LLC Houston, TX Aug 25, 2015 $187,830
Vice President-Production Factual Discovery Communications, LLC Silver Spring, MD Oct 01, 2014 $174,262 -
$209,000
Vice President of Design/Production NEX-T America, Inc. New York, NY Oct 01, 2013 $170,000
Vice President of Production Space Exploration Technologies, Corp. Hawthorne, CA Nov 14, 2011 $165,000
VP of Design/Production Key Apparel Inc. New York, NY Oct 01, 2013 $160,000
VP of Design/Production Key Apparel Inc. New York, NY Jul 09, 2013 $160,000

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Top Skills for A Vice President Of Production

  1. Business Development
  2. Video Production
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Directed daily operations for the retail residential mortgage office including branch sales, business development, compliance and regulatory management.
  • Managed and produced video production and photography projects ranging from corporate video to sporting, business, and social events.
  • Trained and directed a group of telephone sales/customer service representatives in order to achieve successful sales conversion.
  • Directed the day-to-day operations of Call Center, infrastructure engineers, and various project management initiatives impacting the production environment.
  • Hired to restructure department and provide oversight of day-to-day operations, financial administration, and relationship management across 5 departments.

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Top 10 Best States for Vice President Of Productions

  1. New York
  2. California
  3. Rhode Island
  4. Delaware
  5. New Jersey
  6. Virginia
  7. Colorado
  8. District of Columbia
  9. Pennsylvania
  10. Washington
  • (1,456 jobs)
  • (2,915 jobs)
  • (85 jobs)
  • (76 jobs)
  • (534 jobs)
  • (500 jobs)
  • (285 jobs)
  • (188 jobs)
  • (584 jobs)
  • (348 jobs)

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