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What is a vice president of public relations and how to become one
A vice president of public relations works under the direction of the president of public relations and is responsible for managing a company's or an organization's public image and brand. These individuals oversee all public communications and press releases regarding an organization's policies, practices, products, services, or operations. They design communication projects and programs, manage public relations budgets, and coordinate with media and press partners. These individuals may also attend conferences and address the public at press conferences and gatherings.
A vice president of public relations may have an advanced degree in communications, business, journalism, or a related field. However, an advanced degree may not be required, provided the candidate has excellent public relations skills. These individuals should possess excellent communication, interpersonal, organizational, and analytical skills and should be comfortable in addressing the public and the media in person.
A vice president of public relations can make up to $80,000 per year in the US, and the career is expected to grow 8% by 2028.
What general advice would you give to a vice president of public relations?
Jamie Shaw
Avg. Salary $143,172
Avg. Salary $59,228
Growth rate 8%
Growth rate 0.3%
American Indian and Alaska Native 0.42%
Asian 5.09%
Black or African American 5.84%
Hispanic or Latino 9.01%
Unknown 4.66%
White 74.98%
Genderfemale 61.74%
male 38.26%
Age - 41American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 41Stress level is very high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Vice president of public relations career paths
Key steps to become a vice president of public relations
Explore vice president of public relations education requirements
Start to develop specific vice president of public relations skills
Skills Percentages Press Releases 12.06% External Communications 9.48% Business Development 6.29% Professional Development 5.52% Communications Strategies 5.00% Complete relevant vice president of public relations training and internships
Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New vice presidents of public relations learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a vice president of public relations based on U.S. Bureau of Labor Statistics data and data from real vice president of public relations resumes.Research vice president of public relations duties and responsibilities
- Manage club website, Facebook and club bulletin board.
- Manage communications with students, alumni and faculty, including distribution of all social media
- Manage all aspects of business operations that include sales and marketing, advertising, administration, financial oversight and inventory/procurement management.
- Conduct a rebranding of the co-op s logo.
Get vice president of public relations experience
Generally, it takes 2-4 years to become a vice president of public relations. The most common roles before becoming a vice president of public relations include internship, marketing internship team lead and volunteer.Prepare your vice president of public relations resume
When your background is strong enough, you can start writing your vice president of public relations resume.
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Apply for vice president of public relations jobs
Now it's time to start searching for a vice president of public relations job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first vice president of public relations job
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Average vice president of public relations salary
The average vice president of public relations salary in the United States is $143,172 per year or $69 per hour. Vice president of public relations salaries range between $88,000 and $232,000 per year.
What am I worth?
How do vice presidents of public relations rate their job?
Vice president of public relations reviews
I am responsible for everything be it any side of the business
People relations Results behavioural change
marketing especially retailing products and or fundraising
Updated January 8, 2025
