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Vice President Of Public Relations Careers

A vice president of public relations works under the direction of the president of public relations and is responsible for managing a company's or an organization's public image and brand. These individuals oversee all public communications and press releases regarding an organization's policies, practices, products, services, or operations. They design communication projects and programs, manage public relations budgets, and coordinate with media and press partners. These individuals may also attend conferences and address the public at press conferences and gatherings.

A vice president of public relations may have an advanced degree in communications, business, journalism, or a related field. However, an advanced degree may not be required, provided the candidate has excellent public relations skills. These individuals should possess excellent communication, interpersonal, organizational, and analytical skills and should be comfortable in addressing the public and the media in person.

A vice president of public relations can make up to $80,000 per year in the US, and the career is expected to grow 8% by 2028.

There is more than meets the eye when it comes to being a vice president of public relations. For example, did you know that they make an average of $38.67 an hour? That's $80,429 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 6,300 job opportunities across the U.S.

What Does a Vice President Of Public Relations Do

There are certain skills that many vice presidents of public relations have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed leadership skills, problem-solving skills and speaking skills.

When it comes to the most important skills required to be a vice president of public relations, we found that a lot of resumes listed 12.5% of vice presidents of public relations included press releases, while 9.2% of resumes included external communications, and 6.9% of resumes included business development. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the vice president of public relations job title. But what industry to start with? Most vice presidents of public relations actually find jobs in the education and non profits industries.

How To Become a Vice President Of Public Relations

If you're interested in becoming a vice president of public relations, one of the first things to consider is how much education you need. We've determined that 78.7% of vice presidents of public relations have a bachelor's degree. In terms of higher education levels, we found that 7.6% of vice presidents of public relations have master's degrees. Even though most vice presidents of public relations have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a vice president of public relations. When we researched the most common majors for a vice president of public relations, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on vice president of public relations resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a vice president of public relations. In fact, many vice president of public relations jobs require experience in a role such as internship. Meanwhile, many vice presidents of public relations also have previous career experience in roles such as marketing internship or volunteer.

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Average Salary
$80,429
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
28,845
Job Openings

Vice President Of Public Relations Career Paths

Top Careers Before Vice President Of Public Relations

Top Careers After Vice President Of Public Relations

President
10.2 %

Vice President Of Public Relations Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Vice President Of Public Relations

Vice Presidents Of Public Relations in America make an average salary of $80,429 per year or $39 per hour. The top 10 percent makes over $141,000 per year, while the bottom 10 percent under $45,000 per year.
Average Salary
$80,429
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities

City
ascdesc
Average Salarydesc
San Francisco, CA
Salary Range85k - 181k$125k$124,700
Washington, DC
Salary Range77k - 171k$115k$114,987
New York, NY
Salary Range75k - 172k$114k$113,853
Las Vegas, NV
Salary Range67k - 141k$97k$97,449
Spring, TX
Salary Range56k - 125k$84k$84,046
Atlanta, GA
Salary Range51k - 117k$78k$77,668
$33k
$181k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
System Vice President Public Relations and Content Strategy
System Vice President Public Relations and Content Strategy
Dignity Health
Dignity Health
04/27/2021
04/27/2021
$193,84104/27/2021
$193,841
Public Relations Vice President
Public Relations Vice President
XXX
XXX
03/09/2021
03/09/2021
$150,00003/09/2021
$150,000
VP Public Relations Specialist
VP Public Relations Specialist
Aleatoric Media Group Inc.
Aleatoric Media Group Inc.
03/05/2021
03/05/2021
$120,00003/05/2021
$120,000
System Vice President, Public Relations and Content Strategy
System Vice President, Public Relations and Content Strategy
Commonspirit Health
Commonspirit Health
03/04/2021
03/04/2021
$193,84103/04/2021
$193,841
System Vice President, Public Relations and Content Strategy
System Vice President, Public Relations and Content Strategy
Catholic Health Initiative
Catholic Health Initiative
03/04/2021
03/04/2021
$193,84103/04/2021
$193,841
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Vice President Of Public Relations Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Vice President Of Public Relations. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Vice President Of Public Relations Resume

At Zippia, we went through countless Vice President Of Public Relations resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

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Vice President Of Public Relations Demographics

Gender

female

58.1 %

male

36.3 %

unknown

5.6 %

Ethnicity

White

76.4 %

Hispanic or Latino

9.2 %

Black or African American

8.0 %

Foreign Languages Spoken

Spanish

45.9 %

French

10.5 %

Mandarin

9.1 %
See More Demographics

Vice President Of Public Relations Education

Majors

Business
15.0 %

Degrees

Bachelors

78.7 %

Masters

7.6 %

Certificate

7.1 %

Top Colleges for Vice President Of Public Relationss

1. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

2. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

4. Villanova University

Villanova, PA • Private

In-State Tuition
$53,308
Enrollment
6,819

5. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

6. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

7. Boston University

Boston, MA • Private

In-State Tuition
$53,948
Enrollment
17,238

8. Worcester Polytechnic Institute

Worcester, MA • Private

In-State Tuition
$50,530
Enrollment
4,571

9. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

10. University of Illinois at Urbana-Champaign

Champaign, IL • Private

In-State Tuition
$15,094
Enrollment
32,974
See More Education Info

Online Courses For Vice President Of Public Relations That You May Like

Public Relations: Media Crisis Communications
udemy
4.5
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Public Relations: You can shape and control your media messages at the worst possible times...

Press Coverage, Publicity & Public Relations For Branding
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Public relations to reach 100,000+ potential clients with strategies to get publicity & press coverage for branding ASAP...

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Top Skills For a Vice President Of Public Relations

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 12.5% of vice presidents of public relations listed press releases on their resume, but soft skills such as leadership skills and problem-solving skills are important as well.

Best States For a Vice President Of Public Relations

Some places are better than others when it comes to starting a career as a vice president of public relations. The best states for people in this position are New York, New Jersey, Washington, and California. Vice presidents of public relations make the most in New York with an average salary of $107,397. Whereas in New Jersey and Washington, they would average $105,319 and $103,440, respectively. While vice presidents of public relations would only make an average of $103,340 in California, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New Jersey

Total Vice President Of Public Relations Jobs:
799
Highest 10% Earn:
$197,000
Location Quotient:
1.51
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New York

Total Vice President Of Public Relations Jobs:
1,191
Highest 10% Earn:
$200,000
Location Quotient:
1.39
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. District of Columbia

Total Vice President Of Public Relations Jobs:
333
Highest 10% Earn:
$201,000
Location Quotient:
2.97
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Vice President Of Public Relations Employers

1. Delta Air Lines
4.8
Avg. Salary: 
$96,971
Vice President Of Public Relationss Hired: 
41+
2. Bank of America
4.8
Avg. Salary: 
$129,823
Vice President Of Public Relationss Hired: 
6+
3. Junior Achievement
3.7
Avg. Salary: 
$47,633
Vice President Of Public Relationss Hired: 
5+
4. Stone Science Library
4.6
Avg. Salary: 
$75,934
Vice President Of Public Relationss Hired: 
4+
5. Hill+Knowlton Strategies
4.1
Avg. Salary: 
$107,669
Vice President Of Public Relationss Hired: 
4+
6. Calvin Klein
4.5
Avg. Salary: 
$80,429
Vice President Of Public Relationss Hired: 
4+

Vice President Of Public Relations Videos

Updated October 2, 2020