A vice president of public relations works under the direction of the president of public relations and is responsible for managing a company's or an organization's public image and brand. These individuals oversee all public communications and press releases regarding an organization's policies, practices, products, services, or operations. They design communication projects and programs, manage public relations budgets, and coordinate with media and press partners. These individuals may also attend conferences and address the public at press conferences and gatherings.
A vice president of public relations may have an advanced degree in communications, business, journalism, or a related field. However, an advanced degree may not be required, provided the candidate has excellent public relations skills. These individuals should possess excellent communication, interpersonal, organizational, and analytical skills and should be comfortable in addressing the public and the media in person.
A vice president of public relations can make up to $80,000 per year in the US, and the career is expected to grow 8% by 2028.
There is more than meets the eye when it comes to being a vice president of public relations. For example, did you know that they make an average of $38.67 an hour? That's $80,429 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 6,300 job opportunities across the U.S.
There are certain skills that many vice presidents of public relations have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed leadership skills, problem-solving skills and speaking skills.
When it comes to the most important skills required to be a vice president of public relations, we found that a lot of resumes listed 12.5% of vice presidents of public relations included press releases, while 9.2% of resumes included external communications, and 6.9% of resumes included business development. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the vice president of public relations job title. But what industry to start with? Most vice presidents of public relations actually find jobs in the education and non profits industries.
If you're interested in becoming a vice president of public relations, one of the first things to consider is how much education you need. We've determined that 78.7% of vice presidents of public relations have a bachelor's degree. In terms of higher education levels, we found that 7.6% of vice presidents of public relations have master's degrees. Even though most vice presidents of public relations have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a vice president of public relations. When we researched the most common majors for a vice president of public relations, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on vice president of public relations resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a vice president of public relations. In fact, many vice president of public relations jobs require experience in a role such as internship. Meanwhile, many vice presidents of public relations also have previous career experience in roles such as marketing internship or volunteer.