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Become A Vice President Of Public Relations

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Working As A Vice President Of Public Relations

  • Communicating with Persons Outside Organization
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Thinking Creatively
  • Getting Information
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $88,000

    Average Salary

What Does A Vice President Of Public Relations Do

Public relations managers plan and direct the creation of material that will maintain or enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Duties

Public relations managers typically do the following:

  • Write press releases and prepare information for the media
  • Identify main client groups and audiences and determine the best way to reach them
  • Designate an appropriate spokesperson or information source for media inquiries
  • Help clients communicate effectively with the public
  • Develop their organization's or client’s corporate image and identity
  • Assist and inform an organization’s executives and spokespeople
  • Devise advertising and promotion programs
  • Assign, supervise, and review the activities of staff

Fundraising managers typically do the following:

  • Manage progress towards achieving an organization’s fundraising goals
  • Develop and carry out fundraising strategies
  • Identify and contact potential donors
  • Create and plan different events that can generate donations
  • Meet face-to-face with highly important donors
  • Apply for grants
  • Assign, supervise, and review the activities of staff

Public relations managers review press releases and sponsor corporate events to help maintain and improve the image of their organization or client.

Public relations managers help to clarify their organization’s point of view to its main audience through media releases and interviews. They observe social, economic, and political trends that might ultimately affect their organization, and they recommend ways to enhance the firm's image based on those trends. For example, in response to a growing concern about the environment, the public relations manager for an oil company may create a campaign to publicize its efforts to develop cleaner fuels.

In large organizations, public relations managers often supervise a staff of public relations specialists. They also work with advertising, promotions, and marketing managers to ensure that advertising campaigns are compatible with the image the company or client is trying to portray. For example, if a firm decides to emphasize its appeal to a certain group, such as young people, the public relations manager needs to make sure that current advertisements are well received by that group.

In addition, public relations managers may handle internal communications, such as company newsletters, and may help financial managers produce an organization’s reports. They may also draft speeches, arrange interviews, and maintain other forms of public contact to help the organization’s top executives.

Public relations managers must be able to work well with many types of specialists to report the facts accurately. In some cases, the information they write has legal consequences. As a result, they must work with the company's or client's lawyers to be sure that the information they release is both legally accurate and clear to the public.

Fundraising managers oversee campaigns and events intended to bring in donations for their organization. Many organizations that employ fundraisers rely heavily on the donations they gather in order to run their operations.

Fundraising managers usually decide which fundraising techniques are necessary in a certain situation. Common techniques may include annual campaigns, capital campaigns, planned giving, or major gifts. In addition, social media has created a new avenue for fundraising managers to connect with more potential donors and to spread their organization’s message.

Those who work on annual campaigns focus heavily on contacting donors who have given in the past, and request that they give again. Finding new contacts for future donations is also a component of a successful annual campaign.

Capital campaigns are different; they are generally used to raise money over a shorter time period and for a specific project, such as the construction of a new building at a university.

Fundraisers who spend most of their time on planned giving must have specialized training in taxes regarding gifts of stocks, bonds, charitable annuities, and real estate bequests in a will. Major gifts are a feature of many different campaigns and are generally requested in person given the large value of the potential donation.

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How To Become A Vice President Of Public Relations

Public relations and fundraising managers need at least a bachelor’s degree, and some positions may require a master’s degree. Many years of related work experience are also necessary.

Education

For public relations and fundraising management positions, a bachelor's degree in public relations, communications, English, fundraising, or journalism is generally required. However, some employers prefer a master’s degree, particularly in public relations, journalism, fundraising, or nonprofit management.

Courses in advertising, business administration, public affairs, public speaking, and creative and technical writing can be helpful.

Licenses, Certifications, and Registrations

Although not mandatory, public relations managers can get certified through the Public Relations Society of America. Candidates qualify based on years of experience and must pass an exam to become certified.

The International Association of Business Communicators offers a credential to demonstrate a level of knowledge and expertise.

The Certified Fund Raising Executive program, offered by CFRE International, is voluntary, but fundraisers who pursue certification demonstrate a level of professional competency to prospective employers. Candidates are required to have 5 years of work experience in fundraising and have 80 hours of continuing education through conference attendance and classroom instruction to qualify. Fundraisers must apply for renewal every 3 years to keep their certification valid.

Work Experience in a Related Occupation

Public relations and fundraising managers must have several years of experience in a related or entry-level position, such as a public relations specialist or fundraiser.

Lower level management positions may require only a few years of experience, whereas directors are more likely to need 5 to 10 years of related work experience.

Important Qualities

Communication skills. Managers deal with the public regularly; therefore, they must be friendly enough to build rapport and receive cooperation from their media contacts and donors.

Leadership skills. Public relations and fundraising managers often lead large teams of specialists or fundraisers and must be able to guide their activities.

Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations and fundraising managers regularly speak on behalf of their organization. When doing so, they must be able to explain the organization’s position clearly.

Writing skills. Managers must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them succinctly in order to keep the attention of busy readers or listeners.

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Average Length of Employment
Top Careers Before Vice President Of Public Relations
Internship 14.5%
Volunteer 6.9%
President 5.9%
Director 2.7%
Manager 2.6%
Editor 2.4%
Top Careers After Vice President Of Public Relations
Internship 13.2%
President 11.0%
Volunteer 5.5%
Consultant 3.3%
Principal 3.1%

Do you work as a Vice President Of Public Relations?

Average Yearly Salary
$88,000
View Detailed Salary Report
$48,000
Min 10%
$88,000
Median 50%
$88,000
Median 50%
$88,000
Median 50%
$88,000
Median 50%
$88,000
Median 50%
$88,000
Median 50%
$88,000
Median 50%
$164,000
Max 90%
Best Paying Company
Deloitte
Highest Paying City
Redwood City, CA
Highest Paying State
Minnesota
Avg Experience Level
2.6 years
How much does a Vice President Of Public Relations make at top companies?
The national average salary for a Vice President Of Public Relations in the United States is $89,020 per year or $43 per hour. Those in the bottom 10 percent make under $48,000 a year, and the top 10 percent make over $164,000.

Real Vice President Of Public Relations Salaries

Job Title Company Location Start Date Salary
Vice President, Public Relations Valentino U.S.A., Inc. New York, NY Oct 01, 2015 $200,000
VP Brand and Public Relations Replicon Software Inc. Redwood City, CA Apr 27, 2015 $200,000
Vice President, Public Relations Valentino U.S.A., Inc. New York, NY Jan 10, 2016 $200,000
VP of Public Relations Starworks LLC New York, NY Feb 12, 2013 $200,000
Vice President, Public Relations & Corporate Commu HBO Latin America Production Services, L.C. Coral Gables, FL Sep 05, 2011 $199,781
Vice President, Public Relations Rusnano USA Inc. Menlo Park, CA Oct 10, 2014 $194,400
VP of Brand and Public Relations Replicon Software Inc. Redwood City, CA Apr 27, 2015 $180,000 -
$220,000
Vice President, Public Relations-Men's and Women's Calvin Klein, Inc. New York, NY Dec 21, 2015 $180,000
Senior Vice President, Public Relations 5W Public Relations LLC New York, NY Dec 03, 2016 $175,000
Vice President, U.S. Leveraged Buyout, Consumer PR The Carlyle Group Employee Co LLC New York, NY Jun 24, 2011 $175,000
Vice President of Public Relations Valentino U.S.A., Inc. New York, NY Oct 01, 2012 $153,000 -
$165,000
Vice President of Public Relations Automotive Events, Inc. Rocky River, OH Apr 18, 2011 $148,000
Vice President Public Relations Microfinance International Corporation Washington, DC Jan 22, 2012 $130,000
Vice President of Public Relations Valentino U.S.A., Inc. New York, NY Oct 01, 2012 $125,000 -
$160,000
Vice President-Public Relations Specialist Swedish-American Chamber of Commerce, Inc. New York, NY Mar 26, 2015 $120,000
VP, Public Relations Cantor Fitzgerald, LP New York, NY Apr 18, 2011 $120,000
VP for Institutional Advancement, Marketing & PR Holy Names University Oakland, CA Apr 21, 2010 $104,353 -
$153,500
Vice President, Public Relations K Group Holdings, Inc. Miami, FL May 19, 2010 $99,549
Vice President PR New Pr Inc. Los Angeles, CA Mar 24, 2014 $85,000
VP, Public Relations & Social Media Pm Publicidad, LLC Atlanta, GA Sep 10, 2013 $85,000
VP, Public Relations & Social Media Pm Publicidad, LLC Atlanta, GA Mar 25, 2013 $85,000
VP International Public Relations Innovative Development Services Inc. New York, NY Sep 13, 2010 $80,018
Vice President of International Public Relations & One United Properties LLC Miami, FL Oct 01, 2014 $80,000
Vice President of International Public Relations & One United Properties LLC Miami, FL Oct 01, 2011 $80,000

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Top Skills for A Vice President Of Public Relations

  1. Chapter Website
  2. Press Releases
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Updated chapter website - Organized philanthropic events and composite picture
  • Composed press releases to announce client initiatives and events, pitch release to appropriate media contacts by email, phone.
  • Maintained and updated the organization's website and social media outlets (Facebook and Twitter)
  • Revamped Facebook/Twitter account and increased awareness via Facebook by 45%
  • Optimized promotion of mission, special events and cause-marketing partners by nurturing evangelism by operating units, chapters and constituents nationwide.

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Top 10 Best States for Vice Presidents Of Public Relations

  1. District of Columbia
  2. New York
  3. Rhode Island
  4. Virginia
  5. Washington
  6. California
  7. Colorado
  8. Massachusetts
  9. New Jersey
  10. Pennsylvania
  • (132 jobs)
  • (296 jobs)
  • (19 jobs)
  • (95 jobs)
  • (96 jobs)
  • (622 jobs)
  • (56 jobs)
  • (183 jobs)
  • (71 jobs)
  • (112 jobs)

Vice President Of Public Relations Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,786 Vice President Of Public Relations resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Vice President Of Public Relations Resume

View Resume Examples

Vice President Of Public Relations Demographics

Gender

Female

56.1%

Male

34.0%

Unknown

9.9%
Ethnicity

White

60.0%

Hispanic or Latino

13.8%

Black or African American

11.5%

Asian

11.2%

Unknown

3.5%
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Foreign Languages Spoken

Spanish

45.9%

French

10.5%

Mandarin

9.1%

Chinese

7.7%

Italian

3.3%

Arabic

2.9%

Japanese

2.4%

Vietnamese

1.9%

Russian

1.9%

Cantonese

1.9%

Portuguese

1.9%

Korean

1.4%

Turkish

1.4%

Filipino

1.4%

German

1.4%

Thai

1.0%

Greek

1.0%

Carrier

1.0%

Tagalog

1.0%

Hebrew

1.0%
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Vice President Of Public Relations Education

Schools

Syracuse University

8.1%

University of Georgia

6.5%

University of Southern California

5.9%

Michigan State University

5.4%

University of Missouri - Columbia

5.4%

Boston University

5.4%

Pennsylvania State University

5.1%

Miami University

5.1%

New York University

4.9%

University of Maryland - College Park

4.9%

University of Arizona

4.9%

University of Iowa

4.9%

Florida State University

4.6%

University of Alabama

4.3%

University of California - Los Angeles

4.3%

Purdue University

4.3%

Texas A&M University

4.0%

Cornell University

4.0%

University of Michigan - Ann Arbor

4.0%

University of Central Florida

4.0%
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Majors

Communication

18.4%

Business

16.3%

Public Relations

11.7%

Marketing

9.8%

Journalism

6.9%

Political Science

4.6%

Psychology

4.5%

Management

4.3%

English

3.7%

Finance

2.8%

Economics

2.2%

Business Communications

2.1%

Accounting

2.0%

Graphic Design

1.7%

Biology

1.6%

Agricultural Public Services

1.6%

Sociology

1.5%

Advertising

1.5%

Journalism And Mass Communications

1.5%

Law

1.5%
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Degrees

Bachelors

66.5%

Masters

16.5%

Other

11.5%

Certificate

1.9%

Doctorate

1.7%

Associate

1.6%

Diploma

0.2%

License

0.1%
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