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Vice president of public relations skills for your resume and career

Updated January 8, 2025
5 min read
Quoted experts
Heidi Mau Ph.D.,
Clarke Caywood
Below we've compiled a list of the most critical vice president of public relations skills. We ranked the top skills for vice presidents of public relations based on the percentage of resumes they appeared on. For example, 12.1% of vice president of public relations resumes contained press releases as a skill. Continue reading to find out what skills a vice president of public relations needs to be successful in the workplace.

15 vice president of public relations skills for your resume and career

1. Press Releases

Here's how vice presidents of public relations use press releases:
  • Press releases to inform outside organizations for collaborate on projects
  • Circulated press releases to enhance publicity.

2. External Communications

External communications refer to the exchange of information between the organization one is working with and another organization.

Here's how vice presidents of public relations use external communications:
  • Managed internal and external communications programs and development and execution of comprehensive strategies to promote the organization and products.
  • Co-developed communications strategy for IPO, created all external communications documents and implemented media program to achieve marketplace success.

3. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how vice presidents of public relations use business development:
  • Develop the operational budget in cooperation with Finance department, and administer the operational budget relative to the Business Development department.
  • Project manager in developing the strategic marketing plan, business development campaign, and targeted public relations activities.

4. Professional Development

Professional development means to have the essential training certification or education with the purpose of earning and having a successful career. Every job requires a different set of skills. However, new skills may be needed in the future. Professional development, in this regard, helps people to develop and polish the skills and become efficient workers.

Here's how vice presidents of public relations use professional development:
  • Developed highly loyal and effective staffs by establishing numerous professional development efforts including career ladders, Lunch and Learns.
  • Supervised the planning and directing of the communications staff along with their professional development and product evaluation.

5. Communications Strategies

A communication strategy is a plan used by a company to achieve its communication and interaction goals. It includes several elements such as approaching the target market, communicating with stakeholders and partners, and formulating target market plans.

Here's how vice presidents of public relations use communications strategies:
  • Designed and implemented integrated online and offline communications strategies the goal of retaining, attracting and engaging donors.
  • Developed and executed ongoing communications strategies to continually get the word out about events and promotions.

6. Crisis Management

Here's how vice presidents of public relations use crisis management:
  • Led media relations, employee communications, investor relations, financial communications, crisis management and corporate event planning.
  • Planned and implemented internal and external corporate communications, including corporate financial releases and crisis management.

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7. ROI

Here's how vice presidents of public relations use roi:
  • Achieved consistent year over year improvement in results, which yielded a 10x ROI.
  • Supervised budget allocation and media spend to ensure optimum ROI.

8. Corporate Communications

Corporate communication is a way for a company or a business to communicate and interact with their clients, whether external or internal. They usually work as investors, government agencies, employees, the media sector, employees, and the public. It is written reports, advertisements, promotional materials, press releases, interviews, and meetings.

Here's how vice presidents of public relations use corporate communications:
  • Established market positioning strategy and branding, and public relations and corporate communications functions.
  • Revitalized fragmented five-person corporate communications team serving all MDA departments and operating units.

9. Facebook

Here's how vice presidents of public relations use facebook:
  • Revamped Facebook/Twitter account and increased awareness via Facebook by 45%
  • Managed GHA's highly successful social media offerings, which include Facebook, Twitter, YouTube, LinkedIn and Google+.

10. Instagram

Here's how vice presidents of public relations use instagram:
  • Run the Twitter, Instagram and Snapchat of the club, by posting news about events and meetings.Extracurricular Experience
  • Produce product and lifestyle photo shoots bi-annually including Instagram photos.

11. Twitter

Here's how vice presidents of public relations use twitter:
  • Managed Twitter account with 2,984 followers, which generated a new public image for organization.
  • Increased Twitter followers from 301 to 656 followers.

12. Public Affairs

Public Affairs refers to the relationships a company has with its investors and stakeholders. Depending on the size of the corporation, multiple departments may be required to balance the various aspects of public affairs, including any media interaction, government relationships, strategic information reveals, and discussing and managing any company problems.

Here's how vice presidents of public relations use public affairs:
  • Collaborated extensively with C-suite/senior-level executives, as well as public affairs, marketing and social media teams.
  • Developed and managed campaigns to support legislative and public affairs priorities.

13. Crisis Communications

Crisis communication refers to the communication systems, protocols, and technologies in place that enables an organization to effectively communicate both internally and externally during any major critics or threat faced by the business. Crisis can include major natural disasters, cyber-attacks, product failures, corporate mistakes, PR incidents, reputation crisis, and so on. Crisis communication is critical for reducing the impact of the crisis on the company's operations and public image.

Here's how vice presidents of public relations use crisis communications:
  • Rolled out much-needed crisis communication plan to support continuous operations and minimize potential impact to organization operations.
  • Developed, wrote and implemented comprehensive strategic communication plans, including crisis communication plans and training.

14. Brand Marketing

Here's how vice presidents of public relations use brand marketing:
  • Developed, executed and managed all Public Relations/Brand Marketing matters for clothing Line.
  • Brand Marketing: Oversaw all aspects of the Warner Channel brand to consumers, affiliates, press and ad sales.

15. Pr Campaigns

Here's how vice presidents of public relations use pr campaigns:
  • Research, plan and implement full PR campaigns for events.
  • Directed initiative to allow internationally located market teams to define unique, region-specific media and PR campaigns.
top-skills

What skills help Vice Presidents Of Public Relations find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on vice president of public relations resumes?

Heidi Mau Ph.D.Heidi Mau Ph.D. LinkedIn profile

Assistant Professor, Albright College

Skills particular to industry needs and unique experiences that help a candidate stand out continue to be important to highlight, but what is often forgotten is the emphasis on strong communication skills needed for all professions - written, verbal, visual, and digital communication skills. These are skills that continue to translate across all industries.

Proven skills in advocating and supporting diversity, equity, and inclusion are similarly important across all industries. Being able to speak concretely about actions that positively impact these areas is of particular interest and stand out on a resume.

Skills that highlight the ability to think critically, problem solve, be productive without supervision, and also to collaborate and work with teams - these are skills that continue to be important across all positions. Solid skills in interpersonal and applied communications can greatly enhance these abilities, which are important both within the field and across industries.

What vice president of public relations skills would you recommend for someone trying to advance their career?

Clarke Caywood

Professor (founder group of IMC and PR in Medill) Joint Doctorate in Business and Journalism - Univ. Wis. Madison, Northwestern University

Rapid and changing from competitors who offer advanced textual intelligence systems to track brands, employees, competitors, public figures, customers, and more.

What type of skills will young Vice presidents of public relations need?

Dr. Arsalan Memon

Assistant Professor and Chair, Lewis University

That is a difficult question. I say this mainly because I am biased in my response. I fundamentally believe all young graduates need some necessary fundamental skills (regardless of their chosen major). In the coming years, I think students need: a) critical thinking and problem-solving skills, b) resume construction skills, c) communication skills, and d) life skills.

Critical thinking and problem skills: these skills are essential because they are applicable in all aspects of life, even if we cannot clearly and distinctly see that. For instance, let's say that a student who has majored in chemistry must write a personal statement for graduate school. Just taking this general example, we can see that she would be required to make an argument (understood in the broadest sense possible) to the committee to select her over other equally (if not more) qualified candidates. The student would have to construct a coherent, compelling, and precise narrative to move the readers of her application. Teaching since 2009 and at various universities, I have noticed that a lot of students are not taught such critical thinking and problem-solving skills.

Resume construction skills: such skills are quite self-explanatory. A lot of my students who have graduated have asked me to write letters of recommendation for them. Most of the time, they would send me their resume. I have noticed that some students do not know how to properly organize their information in the outline (say, what goes first etc.). Other students do not know what should be included in the resume. Some students do not know how much information per item must be included. In some summaries, I have seen paragraphs and paragraphs. I have witnessed insufficient data (e.g., 2-3 words describing their previous jobs).

Communication Skills: more often than not, a lot of my students struggle with in-class student presentations. I have also noticed that many students do not actively participate in class discussions. I speculate that they are afraid of being wrong or genuinely not knowing the answer to some of the questions. Whatever the source of their silence may be, it does not change the fact that some students are afraid to speak their minds. But lacking such communication skills can play a significant role in the actual interview process (for instance). If students cannot articulate their thoughts clearly and distinctly, especially during an interview, they may be less inclined to hire the person. Thus, we need to empower our students to speak their minds, even if they may be wrong at times. In my opinion, being wrong is part of life. We learn from our mistakes. However, being silent is worse than being wrong because when we are silent, our interlocuters can assume many things about us and our lack of responses.

Life skills: no one teaches us life skills. Regardless of one's major, such skills need to be taught in some way. I do not know how such skills would be taught, but that they should be taught. By "life skills," I mean skills that play a central role in determining the outcome of certain events and actions, especially as they pertain to life as such. For instance, based on my perception of teaching students since 2009, no one teaches students to have contingency plans. No one teaches students that effort does not equal outcome. That is, a student can put all the effort into making sure that a particular event or situation actualizes itself in their favor; the work remains independent of the action, mainly because there are so many factors that shape the outcome (and most of those factors are outside of our control). No one teaches students the skill of resilience. The list goes on. I fundamentally believe that such life skills are essential and that students should be oriented to such gifts.

What technical skills for a vice president of public relations stand out to employers?

Jody McBrienJody McBrien LinkedIn profile

Professor, University of South Florida

Certainly, the technological skills needed in the present include expertise with managing work expectations through virtual platforms such as Microsoft Teams and Zoom. Given that new employees may need to work from home for several more months, self-motivation will be an important asset. Finally, given that distance work has now been a major form of employment for nearly a year, businesses will be needing to re-evaluate how work is done. There has certainly been a shift in how work is done, and many employees will have found that they may be even more productive from home. Employers will need to reconsider the importance of business sites and locations of their employees. They will need to be flexible in their thinking to consider arrangements in which their employees will be most productive.

List of vice president of public relations skills to add to your resume

Vice president of public relations skills

The most important skills for a vice president of public relations resume and required skills for a vice president of public relations to have include:

  • Press Releases
  • External Communications
  • Business Development
  • Professional Development
  • Communications Strategies
  • Crisis Management
  • ROI
  • Corporate Communications
  • Facebook
  • Instagram
  • Twitter
  • Public Affairs
  • Crisis Communications
  • Brand Marketing
  • Pr Campaigns
  • Alumni Relations
  • Public Relations Strategies
  • Fraternity
  • Direct Reports
  • Community Relations
  • Market Research
  • Content Marketing
  • Editorials
  • Event Planning
  • SEO
  • Investor Relations
  • Media Management
  • Rebranding
  • Chapter Website
  • Web Content
  • Public Relations Plan
  • Philanthropic Events
  • Social Events
  • Product Launches
  • Brand Positioning
  • Community Outreach
  • Trade Shows
  • Promotional Materials
  • PowerPoint
  • Social Media Sites
  • Greek Life
  • Strategic Direction
  • Integrated Marketing Campaigns
  • Press Conferences
  • Linkedin
  • Student Organizations
  • Copywriting
  • Feature Stories

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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