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The differences between vice presidents of public relations and campaign managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a vice president of public relations and a campaign manager. Additionally, a vice president of public relations has an average salary of $143,172, which is higher than the $78,890 average annual salary of a campaign manager.
The top three skills for a vice president of public relations include press releases, external communications and business development. The most important skills for a campaign manager are digital marketing, email marketing, and email campaigns.
| Vice President Of Public Relations | Campaign Manager | |
| Yearly salary | $143,172 | $78,890 |
| Hourly rate | $68.83 | $37.93 |
| Growth rate | 8% | 8% |
| Number of jobs | 55,300 | 12,293 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 78% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A vice president of public relations oversees the public relations efforts of a company, aiming for brand awareness and public interest. It is their duty to establish timelines and guidelines, develop projects and programs, monitor budgets, liaise and build positive relationships with media partners, and coordinate with public relations experts. There are also instances when they must represent the company at public gatherings or when facilitating press conferences. Moreover, as a vice president, it is essential to enforce the company's policies and regulations, implementing new ones as needed.
Campaign managers are responsible for developing, executing, and managing marketing campaigns for events, products, and services targeting consumers or organizations. These professionals typically collaborate with external agencies in the preparation and execution of campaigns. They perform other duties that may include managing the measurement and tracking of marketing campaigns, writing, proofreading, and editing copy for promotional materials, and maintaining regular measurement of the campaigns' ROI. Campaign managers are also expected to evaluate existing marketing campaigns and be up-to-date on the latest marketing trends.
Vice presidents of public relations and campaign managers have different pay scales, as shown below.
| Vice President Of Public Relations | Campaign Manager | |
| Average salary | $143,172 | $78,890 |
| Salary range | Between $88,000 And $232,000 | Between $56,000 And $109,000 |
| Highest paying City | Las Vegas, NV | Boston, MA |
| Highest paying state | Nevada | Nevada |
| Best paying company | We Communications | Apple |
| Best paying industry | Health Care | Technology |
There are a few differences between a vice president of public relations and a campaign manager in terms of educational background:
| Vice President Of Public Relations | Campaign Manager | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 78% |
| Most common major | Communication | Political Science |
| Most common college | Northwestern University | Stanford University |
Here are the differences between vice presidents of public relations' and campaign managers' demographics:
| Vice President Of Public Relations | Campaign Manager | |
| Average age | 42 | 42 |
| Gender ratio | Male, 38.3% Female, 61.7% | Male, 54.3% Female, 45.7% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 5.7% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |