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The differences between vice presidents of public relations and communications directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a vice president of public relations and a communications director. Additionally, a vice president of public relations has an average salary of $143,172, which is higher than the $107,700 average annual salary of a communications director.
The top three skills for a vice president of public relations include press releases, external communications and business development. The most important skills for a communications director are web content, press releases, and customer service.
| Vice President Of Public Relations | Communications Director | |
| Yearly salary | $143,172 | $107,700 |
| Hourly rate | $68.83 | $51.78 |
| Growth rate | 8% | 8% |
| Number of jobs | 55,300 | 27,939 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 76% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A vice president of public relations oversees the public relations efforts of a company, aiming for brand awareness and public interest. It is their duty to establish timelines and guidelines, develop projects and programs, monitor budgets, liaise and build positive relationships with media partners, and coordinate with public relations experts. There are also instances when they must represent the company at public gatherings or when facilitating press conferences. Moreover, as a vice president, it is essential to enforce the company's policies and regulations, implementing new ones as needed.
A communications director is responsible for monitoring and supervising the overall media relations from internal to external communications. A communications director's duties include managing campaigns, providing organizational updates to the employees, supporting social media marketing, developing effective communication strategies to build the organization's reputation, and efficiently leading team members in handling events that represent the business. Communications directors must have strong leadership and communication skills to provide support for the company's daily operations and strategies.
Vice presidents of public relations and communications directors have different pay scales, as shown below.
| Vice President Of Public Relations | Communications Director | |
| Average salary | $143,172 | $107,700 |
| Salary range | Between $88,000 And $232,000 | Between $61,000 And $188,000 |
| Highest paying City | Las Vegas, NV | San Francisco, CA |
| Highest paying state | Nevada | Nevada |
| Best paying company | We Communications | McKinsey & Company Inc |
| Best paying industry | Health Care | Health Care |
There are a few differences between a vice president of public relations and a communications director in terms of educational background:
| Vice President Of Public Relations | Communications Director | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 76% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between vice presidents of public relations' and communications directors' demographics:
| Vice President Of Public Relations | Communications Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 38.3% Female, 61.7% | Male, 40.2% Female, 59.8% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |