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Vice president of public relations vs community relations director

The differences between vice presidents of public relations and community relations directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a vice president of public relations and a community relations director. Additionally, a vice president of public relations has an average salary of $143,172, which is higher than the $96,788 average annual salary of a community relations director.

The top three skills for a vice president of public relations include press releases, external communications and business development. The most important skills for a community relations director are community relations, community events, and memory care.

Vice president of public relations vs community relations director overview

Vice President Of Public RelationsCommunity Relations Director
Yearly salary$143,172$96,788
Hourly rate$68.83$46.53
Growth rate8%8%
Number of jobs55,30033,569
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 72%
Average age4242
Years of experience44

What does a vice president of public relations do?

A vice president of public relations oversees the public relations efforts of a company, aiming for brand awareness and public interest. It is their duty to establish timelines and guidelines, develop projects and programs, monitor budgets, liaise and build positive relationships with media partners, and coordinate with public relations experts. There are also instances when they must represent the company at public gatherings or when facilitating press conferences. Moreover, as a vice president, it is essential to enforce the company's policies and regulations, implementing new ones as needed.

What does a community relations director do?

A community relations director is an individual who is responsible for managing positive relationships with community members, nonprofit organizations, and fellow employees surrounding an organization. Community relations directors must plan, organize, and manage activities to help the organization achieve its public relations goal. They need to interface with vital community groups so that they can ensure the organization is producing effective results. Community relations managers must also assist in preparing a variety of publicity materials such as speeches and media content.

Vice president of public relations vs community relations director salary

Vice presidents of public relations and community relations directors have different pay scales, as shown below.

Vice President Of Public RelationsCommunity Relations Director
Average salary$143,172$96,788
Salary rangeBetween $88,000 And $232,000Between $61,000 And $152,000
Highest paying CityLas Vegas, NVNew York, NY
Highest paying stateNevadaNew York
Best paying companyWe CommunicationsZoho
Best paying industryHealth CareManufacturing

Differences between vice president of public relations and community relations director education

There are a few differences between a vice president of public relations and a community relations director in terms of educational background:

Vice President Of Public RelationsCommunity Relations Director
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 72%
Most common majorCommunicationBusiness
Most common collegeNorthwestern UniversityStanford University

Vice president of public relations vs community relations director demographics

Here are the differences between vice presidents of public relations' and community relations directors' demographics:

Vice President Of Public RelationsCommunity Relations Director
Average age4242
Gender ratioMale, 38.3% Female, 61.7%Male, 25.8% Female, 74.2%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between vice president of public relations and community relations director duties and responsibilities

Vice president of public relations example responsibilities.

  • Manage club website, Facebook and club bulletin board.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Manage all aspects of business operations that include sales and marketing, advertising, administration, financial oversight and inventory/procurement management.
  • Conduct a rebranding of the co-op s logo.
  • Negotiate media buys and analyze market trends and campaign ROI.
  • Supervise budget allocation and media spend to ensure optimum ROI.
  • Show more

Community relations director example responsibilities.

  • Manage monthly marketing budget for SNF and ALF facility.
  • Manage all event planning, reunion programming, donor stewardship and in-house publications for UR alumni.
  • Maintain website and contribute to organization's Facebook page.
  • Convert reporting from UK GAAP to IFRS first time adoption.
  • Oversee community presence including Facebook, website, and print newsletters.
  • Increase recruitment and sales for this locally own SNF; overcome negative referral trends and poor community perception.
  • Show more

Vice president of public relations vs community relations director skills

Common vice president of public relations skills
  • Press Releases, 12%
  • External Communications, 9%
  • Business Development, 6%
  • Professional Development, 6%
  • Communications Strategies, 5%
  • Crisis Management, 4%
Common community relations director skills
  • Community Relations, 23%
  • Community Events, 6%
  • Memory Care, 5%
  • Press Releases, 3%
  • Business Development, 3%
  • Sales Process, 3%

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