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Vice president of public relations vs director of client relations

The differences between vice presidents of public relations and directors of client relations can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a vice president of public relations and a director of client relations. Additionally, a vice president of public relations has an average salary of $143,172, which is higher than the $116,480 average annual salary of a director of client relations.

The top three skills for a vice president of public relations include press releases, external communications and business development. The most important skills for a director of client relations are project management, client issues, and healthcare.

Vice president of public relations vs director of client relations overview

Vice President Of Public RelationsDirector Of Client Relations
Yearly salary$143,172$116,480
Hourly rate$68.83$56.00
Growth rate8%8%
Number of jobs55,30063,226
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 74%
Average age4242
Years of experience44

What does a vice president of public relations do?

A vice president of public relations oversees the public relations efforts of a company, aiming for brand awareness and public interest. It is their duty to establish timelines and guidelines, develop projects and programs, monitor budgets, liaise and build positive relationships with media partners, and coordinate with public relations experts. There are also instances when they must represent the company at public gatherings or when facilitating press conferences. Moreover, as a vice president, it is essential to enforce the company's policies and regulations, implementing new ones as needed.

What does a director of client relations do?

A director of client relations is responsible for maintaining healthy business partnerships with clients, offering the company's quality services to boost brand awareness for the target audience on various market platforms. Directors of client relations identify the clients' needs, as well as their long-term goals, to strategize business techniques and project management procedures that would help the clients reach their maximum objectives. They also handle budget allocation for different teams, ensuring that each department receives adequate resources for operations.

Vice president of public relations vs director of client relations salary

Vice presidents of public relations and directors of client relations have different pay scales, as shown below.

Vice President Of Public RelationsDirector Of Client Relations
Average salary$143,172$116,480
Salary rangeBetween $88,000 And $232,000Between $82,000 And $163,000
Highest paying CityLas Vegas, NVSan Francisco, CA
Highest paying stateNevadaWashington
Best paying companyWe CommunicationsCambridge Associates
Best paying industryHealth CareTechnology

Differences between vice president of public relations and director of client relations education

There are a few differences between a vice president of public relations and a director of client relations in terms of educational background:

Vice President Of Public RelationsDirector Of Client Relations
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 74%
Most common majorCommunicationBusiness
Most common collegeNorthwestern UniversityStanford University

Vice president of public relations vs director of client relations demographics

Here are the differences between vice presidents of public relations' and directors of client relations' demographics:

Vice President Of Public RelationsDirector Of Client Relations
Average age4242
Gender ratioMale, 38.3% Female, 61.7%Male, 45.2% Female, 54.8%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.1% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between vice president of public relations and director of client relations duties and responsibilities

Vice president of public relations example responsibilities.

  • Manage club website, Facebook and club bulletin board.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Manage all aspects of business operations that include sales and marketing, advertising, administration, financial oversight and inventory/procurement management.
  • Conduct a rebranding of the co-op s logo.
  • Negotiate media buys and analyze market trends and campaign ROI.
  • Supervise budget allocation and media spend to ensure optimum ROI.
  • Show more

Director of client relations example responsibilities.

  • Manage social media such as Facebook and LinkedIn to network and gain more exposure to the firm.
  • Develop RFP responses, participate in sales presentations, and manage major existing accounts such as Wal-Mart and Exxon-Mobil.
  • Manage projects for extensive keyword research and develop a comprehensive SEO strategy.
  • Join sales team to help with SaaS transformation.
  • Design and implement sales and marketing strategies that introduce the organization into the national group Medicare market.
  • Develop KPI standards for collectors and sales team base upon clients needs to promote efficiency and collection results.
  • Show more

Vice president of public relations vs director of client relations skills

Common vice president of public relations skills
  • Press Releases, 12%
  • External Communications, 9%
  • Business Development, 6%
  • Professional Development, 6%
  • Communications Strategies, 5%
  • Crisis Management, 4%
Common director of client relations skills
  • Project Management, 9%
  • Client Issues, 7%
  • Healthcare, 6%
  • Account Management, 5%
  • Business Development, 5%
  • Client Relations, 4%

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