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The differences between vice presidents of public relations and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a vice president of public relations, becoming a director of communications and marketing takes usually requires 8-10 years. Additionally, a vice president of public relations has an average salary of $143,172, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a vice president of public relations include press releases, external communications and business development. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Vice President Of Public Relations | Director Of Communications And Marketing | |
| Yearly salary | $143,172 | $87,324 |
| Hourly rate | $68.83 | $41.98 |
| Growth rate | 8% | 10% |
| Number of jobs | 55,300 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 80% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A vice president of public relations oversees the public relations efforts of a company, aiming for brand awareness and public interest. It is their duty to establish timelines and guidelines, develop projects and programs, monitor budgets, liaise and build positive relationships with media partners, and coordinate with public relations experts. There are also instances when they must represent the company at public gatherings or when facilitating press conferences. Moreover, as a vice president, it is essential to enforce the company's policies and regulations, implementing new ones as needed.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Vice presidents of public relations and directors of communications and marketing have different pay scales, as shown below.
| Vice President Of Public Relations | Director Of Communications And Marketing | |
| Average salary | $143,172 | $87,324 |
| Salary range | Between $88,000 And $232,000 | Between $57,000 And $133,000 |
| Highest paying City | Las Vegas, NV | San Francisco, CA |
| Highest paying state | Nevada | New York |
| Best paying company | We Communications | Paul Hastings |
| Best paying industry | Health Care | Professional |
There are a few differences between a vice president of public relations and a director of communications and marketing in terms of educational background:
| Vice President Of Public Relations | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between vice presidents of public relations' and directors of communications and marketing' demographics:
| Vice President Of Public Relations | Director Of Communications And Marketing | |
| Average age | 42 | 39 |
| Gender ratio | Male, 38.3% Female, 61.7% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |