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Vice president of public relations vs director of public affairs

The differences between vice presidents of public relations and directors of public affairs can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a vice president of public relations and a director of public affairs. Additionally, a vice president of public relations has an average salary of $143,172, which is higher than the $114,639 average annual salary of a director of public affairs.

The top three skills for a vice president of public relations include press releases, external communications and business development. The most important skills for a director of public affairs are government affairs, public policy, and external stakeholders.

Vice president of public relations vs director of public affairs overview

Vice President Of Public RelationsDirector Of Public Affairs
Yearly salary$143,172$114,639
Hourly rate$68.83$55.11
Growth rate8%8%
Number of jobs55,30026,290
Job satisfaction--
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 71%
Average age4242
Years of experience44

What does a vice president of public relations do?

A vice president of public relations oversees the public relations efforts of a company, aiming for brand awareness and public interest. It is their duty to establish timelines and guidelines, develop projects and programs, monitor budgets, liaise and build positive relationships with media partners, and coordinate with public relations experts. There are also instances when they must represent the company at public gatherings or when facilitating press conferences. Moreover, as a vice president, it is essential to enforce the company's policies and regulations, implementing new ones as needed.

What does a director of public affairs do?

Directors of Public Affairs are executives who manage the public relations and communications initiatives of the company. They oversee all external communications that are intended for broadcast. They create guidelines on the proper crafting of communication materials that will be published or broadcasted. They also lead the public affairs department in networking activities and industry events. Directors of Public Affairs must be level-headed, calm, and creative. They should know how to communicate with the public, handle crises, and create successful brands.

Vice president of public relations vs director of public affairs salary

Vice presidents of public relations and directors of public affairs have different pay scales, as shown below.

Vice President Of Public RelationsDirector Of Public Affairs
Average salary$143,172$114,639
Salary rangeBetween $88,000 And $232,000Between $70,000 And $187,000
Highest paying CityLas Vegas, NVLas Vegas, NV
Highest paying stateNevadaNevada
Best paying companyWe CommunicationsKaiser Permanente
Best paying industryHealth CarePharmaceutical

Differences between vice president of public relations and director of public affairs education

There are a few differences between a vice president of public relations and a director of public affairs in terms of educational background:

Vice President Of Public RelationsDirector Of Public Affairs
Most common degreeBachelor's Degree, 84%Bachelor's Degree, 71%
Most common majorCommunicationPolitical Science
Most common collegeNorthwestern UniversityStanford University

Vice president of public relations vs director of public affairs demographics

Here are the differences between vice presidents of public relations' and directors of public affairs' demographics:

Vice President Of Public RelationsDirector Of Public Affairs
Average age4242
Gender ratioMale, 38.3% Female, 61.7%Male, 57.6% Female, 42.4%
Race ratioBlack or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4%Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 8.9% Asian, 5.1% White, 75.2% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between vice president of public relations and director of public affairs duties and responsibilities

Vice president of public relations example responsibilities.

  • Manage club website, Facebook and club bulletin board.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Manage all aspects of business operations that include sales and marketing, advertising, administration, financial oversight and inventory/procurement management.
  • Conduct a rebranding of the co-op s logo.
  • Negotiate media buys and analyze market trends and campaign ROI.
  • Supervise budget allocation and media spend to ensure optimum ROI.
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Director of public affairs example responsibilities.

  • Manage crisis communications, securing any media articles and editorials in support of the company.
  • Manage communications with students, alumni and faculty, including distribution of all social media
  • Prepare testimonies for city and state oversight hearings.
  • Revise and place opinion editorials on behalf of the museum's executive director.
  • Produce, edit, and publish issue orient videos for YouTube and internet.
  • Execute Marketing/PR campaigns, events/exhibits, copywriting, and print, broadcast and outdoor advertising.
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Vice president of public relations vs director of public affairs skills

Common vice president of public relations skills
  • Press Releases, 12%
  • External Communications, 9%
  • Business Development, 6%
  • Professional Development, 6%
  • Communications Strategies, 5%
  • Crisis Management, 4%
Common director of public affairs skills
  • Government Affairs, 12%
  • Public Policy, 11%
  • External Stakeholders, 7%
  • Policy Issues, 6%
  • Government Relations, 5%
  • Press Releases, 4%

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