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The differences between vice presidents of public relations and media directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a vice president of public relations and a media director. Additionally, a vice president of public relations has an average salary of $143,172, which is higher than the $112,564 average annual salary of a media director.
The top three skills for a vice president of public relations include press releases, external communications and business development. The most important skills for a media director are digital marketing, video production, and media planning.
| Vice President Of Public Relations | Media Director | |
| Yearly salary | $143,172 | $112,564 |
| Hourly rate | $68.83 | $54.12 |
| Growth rate | 8% | 8% |
| Number of jobs | 55,300 | 22,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 76% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A vice president of public relations oversees the public relations efforts of a company, aiming for brand awareness and public interest. It is their duty to establish timelines and guidelines, develop projects and programs, monitor budgets, liaise and build positive relationships with media partners, and coordinate with public relations experts. There are also instances when they must represent the company at public gatherings or when facilitating press conferences. Moreover, as a vice president, it is essential to enforce the company's policies and regulations, implementing new ones as needed.
A media director spearheads and oversees a company's entire media-related activities, including marketing and advertising campaigns. They are in charge of setting goals and guidelines, liaising and building positive relationships with external parties, conceptualizing plans for projects and campaigns, and developing strategies to optimize operations. It is also their duty to address issues and concerns, resolving them promptly and efficiently. Furthermore, as a media director, it is essential to monitor the progress of different teams, leading and encouraging them to reach goals while implementing the company's policies and regulations.
Vice presidents of public relations and media directors have different pay scales, as shown below.
| Vice President Of Public Relations | Media Director | |
| Average salary | $143,172 | $112,564 |
| Salary range | Between $88,000 And $232,000 | Between $73,000 And $172,000 |
| Highest paying City | Las Vegas, NV | San Francisco, CA |
| Highest paying state | Nevada | Nevada |
| Best paying company | We Communications | |
| Best paying industry | Health Care | Professional |
There are a few differences between a vice president of public relations and a media director in terms of educational background:
| Vice President Of Public Relations | Media Director | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 76% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between vice presidents of public relations' and media directors' demographics:
| Vice President Of Public Relations | Media Director | |
| Average age | 42 | 42 |
| Gender ratio | Male, 38.3% Female, 61.7% | Male, 62.0% Female, 38.0% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 5.1% White, 74.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |