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The differences between vice presidents of public relations and public information officers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a vice president of public relations and a public information officer. Additionally, a vice president of public relations has an average salary of $143,172, which is higher than the $56,725 average annual salary of a public information officer.
The top three skills for a vice president of public relations include press releases, external communications and business development. The most important skills for a public information officer are press releases, web content, and community outreach.
| Vice President Of Public Relations | Public Information Officer | |
| Yearly salary | $143,172 | $56,725 |
| Hourly rate | $68.83 | $27.27 |
| Growth rate | 8% | 8% |
| Number of jobs | 55,300 | 129,237 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 76% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A vice president of public relations oversees the public relations efforts of a company, aiming for brand awareness and public interest. It is their duty to establish timelines and guidelines, develop projects and programs, monitor budgets, liaise and build positive relationships with media partners, and coordinate with public relations experts. There are also instances when they must represent the company at public gatherings or when facilitating press conferences. Moreover, as a vice president, it is essential to enforce the company's policies and regulations, implementing new ones as needed.
The primary job of a public information officer involves the promotion of a positive public image on social media. Public information officers offer significant information during a crisis. They collect facts and distribute them to the media and organize special events like awards ceremonies. Typically, they work for large organizations and government agencies. They maintain their online presence that can be part of the duties of public information. Also, they can work for long hours on an irregular schedule, especially when the incidents or situations affect the organization.
Vice presidents of public relations and public information officers have different pay scales, as shown below.
| Vice President Of Public Relations | Public Information Officer | |
| Average salary | $143,172 | $56,725 |
| Salary range | Between $88,000 And $232,000 | Between $38,000 And $83,000 |
| Highest paying City | Las Vegas, NV | Fairfield, CA |
| Highest paying state | Nevada | Delaware |
| Best paying company | We Communications | City of Fairfield |
| Best paying industry | Health Care | Professional |
There are a few differences between a vice president of public relations and a public information officer in terms of educational background:
| Vice President Of Public Relations | Public Information Officer | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 76% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between vice presidents of public relations' and public information officers' demographics:
| Vice President Of Public Relations | Public Information Officer | |
| Average age | 42 | 42 |
| Gender ratio | Male, 38.3% Female, 61.7% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 5.8% Unknown, 4.7% Hispanic or Latino, 9.0% Asian, 5.1% White, 75.0% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |