How to hire a vice president of sales & operations

How to hire a vice president of sales & operations, step by step

Here's a step-by-step vice president of sales & operations hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a vice president of sales & operations job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new vice president of sales & operations
• Step 8: Go through the hiring process checklist

What does a vice president of sales & operations do?

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1. Identify your hiring needs

   First, determine the employments status of the vice president of sales & operations you need to hire. Certain vice president of sales & operations roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A vice president of sales & operations's background is also an important factor in determining whether they'll be a good fit for the position. For example, vice presidents of sales & operations from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of vice president of sales & operations salaries for various roles:

   Type of Vice President Of Sales & Operations	Description	Hourly rate
   Vice President Of Sales & Operations	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$53-113
   Operations Director	Operations directors oversee all company operations. They have the power to set the direction, change the course of the organization, and reform strategies to ensure efficiency in how the company operates... Show more	$31-78
   National Sales Director	A national sales director is responsible for monitoring the sales targets and performance of the sales force across the country's regions. National sales directors handle the execution and release of goods and services according to market trends and public demands... Show more	$35-64

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Sales Operations
   • CRM
   • Customer Service
   • Revenue Growth
   • Salesforce
   • Sales Process
   • Strategic Partnerships
   • Sales Organization
   • Sales Management
   • Business Development
   • KPIs
   • Sales Training
   • Sales Strategy
   • Logistics

   Check all skills

   Responsibilities:

   • Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
   • Identify gaps, needs, opportunities, formulate recommend solutions, and develop ROI calculations and implementation plans.
   • Launch innovative processes that generate significant ROI for the company, including a new method for pricing digital books.
   • Identify and integrate digital document delivery and e-signature system into CRM platform.
   • Spearhead enterprise consolidation of multiple disparate CRM systems across all business units.
   • Reverse negative relationship with distributors through personal relationship building, changes in sales execution, and implementation of new distributor programs.

   More vice president of sales & operations duties

3. Make a budget

   Including a salary range in your vice president of sales & operations job description is a great way to entice the best and brightest candidates. A vice president of sales & operations salary can vary based on several factors:

   • Location. For example, vice presidents of sales & operations' average salary in alabama is 31% less than in vermont.
   • Seniority. Entry-level vice presidents of sales & operations earn 53% less than senior-level vice presidents of sales & operations.
   • Certifications. A vice president of sales & operations with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a vice president of sales & operations's salary.

   Average vice president of sales & operations salary

   $162,997yearly

   $78.36 hourly rate

   ---

   Entry-level vice president of sales & operations salary

   $112,000 yearly salary

   Updated December 5, 2025

   Average vice president of sales & operations salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New Hampshire	$198,089	$95
   2	New Jersey	$191,547	$92
   3	Michigan	$189,201	$91
   4	Nevada	$187,222	$90
   5	District of Columbia	$186,840	$90
   6	Virginia	$186,816	$90
   7	New York	$181,444	$87
   8	Oregon	$178,013	$86
   9	Arizona	$171,948	$83
   10	North Carolina	$169,417	$81
   11	Maryland	$166,530	$80
   12	Texas	$166,499	$80
   13	New Mexico	$164,450	$79
   14	Ohio	$163,056	$78
   15	California	$161,024	$77
   16	Colorado	$152,231	$73
   17	Illinois	$150,439	$72
   18	Iowa	$149,242	$72
   19	Massachusetts	$145,344	$70
   20	Arkansas	$142,998	$69

   Average vice president of sales & operations salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Forrester	$193,262	$92.91	9
   2	Trident Seafoods	$177,918	$85.54	3
   3	L'Oréal	$177,498	$85.34	5
   4	FiscalNote	$175,381	$84.32	9
   5	Ciena	$172,550	$82.96	2
   6	North American Corporation	$167,241	$80.40	3
   7	Elevance Health	$166,547	$80.07
   8	Illumio	$166,065	$79.84	2
   9	Deloitte	$165,013	$79.33	219
   10	CVS Health	$163,895	$78.80	641
   11	Gigamon	$158,842	$76.37	26
   12	Sage Hospitality Group	$158,690	$76.29	16
   13	Prudential Bank	$155,106	$74.57	10
   14	Invoca	$151,197	$72.69	3
   15	CMS Nextech	$150,492	$72.35
   16	tyfone	$149,995	$72.11
   17	Rubicon	$148,881	$71.58
   18	eMoney Advisor	$148,350	$71.32
   19	North American Bancard	$148,050	$71.18	6
   20	Caris Life Sciences	$137,582	$66.15	11

4. Writing a vice president of sales & operations job description

   A job description for a vice president of sales & operations role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a vice president of sales & operations job description:

   Vice president of sales & operations job description example

   You possess 15+ years' experience in RevOps, sales operations, and strategic sales roles in high growth SaaS environments. You have proven experience building and leading highly successful RevOps strategies and teams. You take a hands-on approach to managing and supporting a wide variety of enterprise applications and technologies.

   • Executive Leadership: A demonstrated execution mindset and a record of success by supporting your team members professional success and aspirations. Experience creating a culture of accountability by setting the right metrics and tying company performance, compensation, and promotions to tangible results.

   • Business-First Approach: This role requires a “business leader first” approach regularly measuring and analyzing productivity and effectiveness by forming strategic product road maps, creating market positioning and competitive advantages, and determining budget trade-offs with a goal of continually improving and developing sustainable results.

   • Change Management : Demonstrated ability leading the transition or transformation of goals, business processes and systems, technologies, job roles and structures with the organization. Implement strategies in effecting change, controlling change, and ensuring staff members embrace and adopt the change. Identify ROI, build a coalition for change, assess readiness, and effectively manage change.

   • Analytical Capability: Ability to mine, analyze and interpret data and use data to make business decisions that will drive ongoing revenue growth.

   • Communication: Ability to inspire those around you by creating a strong working relationship with your team members and collaborators across the entire organization. Provide clear, concise communication to the executive leadership team, as well as the board of directors around current revenue operation and future growth strategies.

   • Teamwork: Ability to work cross-functionally with marketing, technology, customer support, and finance teams to drive company growth and success.

   • Proven Results: A high degree of proven success as a Vice President RevOps with experience in a similarly relevant role within SaaS Enterprise. Experience in tax compliance automation software, a plus.

   • The Long-Game: Assumes a long-term, integrated perspective while also striving to drive quarterly revenue results by committing to short-term results. Forecasting for future revenue, by taking on accountability for both short-term success and longer-term strategy.

   Education:

   • Bachelor's Degree or equivalent experience; MBA, a plus.

   Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

   Copy this example

   

5. Post your job

   There are a few common ways to find vice presidents of sales & operations for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your vice president of sales & operations job on Zippia to find and recruit vice president of sales & operations candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with vice president of sales & operations candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new vice president of sales & operations

   Once you have selected a candidate for the vice president of sales & operations position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new vice president of sales & operations first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a vice president of sales & operations?