What does a vice president of sales & operations do?
A vice president of sales & operations is an executive professional who is responsible for directing the support investments of a firm in salesforce effectiveness and manages functions essential to sales force productivity. The vice president must participate fully in the life cycle sales process as well as establishes cohesive relationships to provide customer satisfaction. Recruiting and hiring top-performing sales representatives and providing training for them are some of the important tasks of the vice president. The vice president must also implement various programs to achieve the financial, operational, and sales goals of the firm.
Vice president of sales & operations responsibilities
Here are examples of responsibilities from real vice president of sales & operations resumes:
- Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
- Identify gaps, needs, opportunities, formulate recommend solutions, and develop ROI calculations and implementation plans.
- Launch innovative processes that generate significant ROI for the company, including a new method for pricing digital books.
- Identify and integrate digital document delivery and e-signature system into CRM platform.
- Spearhead enterprise consolidation of multiple disparate CRM systems across all business units.
- Reverse negative relationship with distributors through personal relationship building, changes in sales execution, and implementation of new distributor programs.
- Demonstrate technological abilities assisting with the implementation a new cloud-base ERP system.
- Develop and maintain high level of professionalism and relationships with c-level executives.
Vice president of sales & operations skills and personality traits
We calculated that 9% of Vice Presidents Of Sales & Operations are proficient in Sales Operations, CRM, and Customer Service. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.
We break down the percentage of Vice Presidents Of Sales & Operations that have these skills listed on their resume here:
- Sales Operations, 9%
Delivered tactical leadership to sales operations by effectively creating, implementing, and executing strategic sales and account initiatives.
- CRM, 7%
Originated digital marketing automation platform and integrated Search Engine Optimization into CRM platform.
- Customer Service, 7%
Assumed responsibility for developing the customer service department as well as implementing procedures for order processing as well as product fulfillment.
- Revenue Growth, 7%
Cultivated customer relationships to secure additional business opportunities and increased growth within partnerships, driving 200% revenue growth.
- Salesforce, 6%
Established formal sales process, implemented Salesforce.com, streamlined order procedure, renegotiated more favorable agreements with distribution partners and vendors.
- Sales Process, 5%
Participated in the full life cycle sales process; established cohesive relationships to provide exemplary customer satisfaction.
Common skills that a vice president of sales & operations uses to do their job include "sales operations," "crm," and "customer service." You can find details on the most important vice president of sales & operations responsibilities below.
Analytical skills. To carry out their duties, the most important skill for a vice president of sales & operations to have is analytical skills. Their role and responsibilities require that "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Vice presidents of sales & operations often use analytical skills in their day-to-day job, as shown by this real resume: "report directly to ceo and maintain all sales forecast and budget analysis for 12 direct sales reports within organization. "
Communication skills. Another essential skill to perform vice president of sales & operations duties is communication skills. Vice presidents of sales & operations responsibilities require that "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." Vice presidents of sales & operations also use communication skills in their role according to a real resume snippet: "led all indirect sales, marketing, support, and operations functions for 500+ cypress communications indirect channel partners. "
Customer-service skills. This is an important skill for vice presidents of sales & operations to perform their duties. For an example of how vice president of sales & operations responsibilities depend on this skill, consider that "when helping to make a sale, sales managers must listen and respond to the customer’s needs." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a vice president of sales & operations: "stabilized customer support that serves over 250,000+ customers transmitting mission critical data. ".
Leadership skills. For certain vice president of sales & operations responsibilities to be completed, the job requires competence in "leadership skills." The day-to-day duties of a vice president of sales & operations rely on this skill, as "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." For example, this snippet was taken directly from a resume about how this skill applies to what vice presidents of sales & operations do: "developed and executed robust leadership and sales training curriculum for 330 sales professionals and people leaders including 220 new hires. "
See the full list of vice president of sales & operations skills
The three companies that hire the most vice president of sales & operationss are:
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Compare different vice presidents of sales & operations
Vice president of sales & operations vs. Operations director
Operations directors oversee all company operations. They have the power to set the direction, change the course of the organization, and reform strategies to ensure efficiency in how the company operates. Operations directors manage business operations effectively by constantly analyzing company data and by anticipating any challenge that may come their way. As such, they make sound business decisions and recommendations that will help strengthen the organization. Operations directors oversee finances, quality control, and even human resources. They ensure that all aspects of the business are considered in making business operations decisions.
There are some key differences in the responsibilities of each position. For example, vice president of sales & operations responsibilities require skills like "sales operations," "crm," "revenue growth," and "salesforce." Meanwhile a typical operations director has skills in areas such as "continuous improvement," "oversight," "patients," and "project management." This difference in skills reveals the differences in what each career does.
Operations directors earn the highest salaries when working in the finance industry, with an average yearly salary of $120,460. On the other hand, vice presidents of sales & operations are paid more in the manufacturing industry with an average salary of $169,094.The education levels that operations directors earn slightly differ from vice presidents of sales & operations. In particular, operations directors are 1.8% more likely to graduate with a Master's Degree than a vice president of sales & operations. Additionally, they're 0.6% more likely to earn a Doctoral Degree.Vice president of sales & operations vs. National sales director
A national sales director is responsible for monitoring the sales targets and performance of the sales force across the country's regions. National sales directors handle the execution and release of goods and services according to market trends and public demands. They strategize on related business opportunities to identify additional resources that would increase the company's revenue and profitability. A national sales director conducts data and statistical analysis to determine pricing techniques, considering the availability of supplies and its market demands.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that vice president of sales & operations responsibilities requires skills like "customer service," "kpis," "sales strategy," and "logistics." But a national sales director might use other skills in their typical duties, such as, "healthcare," "sales targets," "sales strategies," and "market research."
National sales directors earn a lower average salary than vice presidents of sales & operations. But national sales directors earn the highest pay in the pharmaceutical industry, with an average salary of $110,884. Additionally, vice presidents of sales & operations earn the highest salaries in the manufacturing with average pay of $169,094 annually.Average education levels between the two professions vary. National sales directors tend to reach similar levels of education than vice presidents of sales & operations. In fact, they're 2.6% less likely to graduate with a Master's Degree and 0.6% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for Vice presidents of sales & operations in the next 3-5 years?
Hillary Haldane Ph.D.
Professor - Anthropology Director of General Education, Quinnipiac University
Vice president of sales & operations vs. Regional sales director
A regional sales director is responsible for monitoring sales quotas for a specific area or region, developing sales strategies, and adjusting existing techniques to increase revenues and achieve its profitability goals. Regional sales directors manage marketing campaigns, analyze current market trends to meet consumer demands, plan promotional events, handle employees' sales training programs, and coordinate with multiple sales teams to implement effective sales processes. A regional sales director must have excellent leadership and communication skills, especially managing customers' inquiries and concerns and resolving complaints.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from vice president of sales & operations resumes include skills like "strategic partnerships," "kpis," "sales strategy," and "logistics," whereas a regional sales director is more likely to list skills in "regional sales," "healthcare," "patients," and "sales strategies. "
Regional sales directors make a very good living in the pharmaceutical industry with an average annual salary of $157,646. On the other hand, vice presidents of sales & operations are paid the highest salary in the manufacturing industry, with average annual pay of $169,094.Most regional sales directors achieve a similar degree level compared to vice presidents of sales & operations. For example, they're 1.9% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.Vice president of sales & operations vs. Senior sales director
A senior sales director is in charge of spearheading and overseeing the sales operations in a company, prioritizing customer satisfaction and profit growth. Their responsibilities revolve around developing strategies to reach sales targets, devising and defining sales objectives, coordinating with fellow directors and managers, and creating extensive sales reports. Furthermore, as a senior sales director, it is essential to lead and encourage the team to reach sales goals, all while adhering to the company's policies and regulations.
Types of vice president of sales & operations
Updated January 8, 2025
