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Become A Vice President Product Development

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Working As A Vice President Product Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $120,288

    Average Salary

What Does A Vice President Product Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Vice President Product Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Vice President Product Development jobs

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Average Length of Employment
Vice President 4.3 years
Group Director 3.6 years
Product Manager 3.4 years
Product Director 3.4 years
Business Director 3.3 years
Product Developer 3.2 years
Product Lead 2.9 years
Top Employers Before
Director 6.5%
Manager 3.7%
President 3.1%
Consultant 3.1%
Top Employers After
Consultant 6.8%
President 6.8%
Principal 5.7%
Director 3.3%
Owner 3.0%

Vice President Product Development Demographics

Gender

Male

73.4%

Female

23.9%

Unknown

2.7%
Ethnicity

White

81.4%

Asian

8.3%

Hispanic or Latino

8.0%

Unknown

1.6%

Black or African American

0.6%
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Languages Spoken

Spanish

26.1%

French

13.6%

Mandarin

9.1%

Chinese

9.1%

German

9.1%

Italian

6.8%

Japanese

5.7%

Russian

4.5%

Cantonese

2.3%

Czech

2.3%

Swedish

1.1%

Turkish

1.1%

Dutch

1.1%

Balinese

1.1%

Indonesian

1.1%

Thai

1.1%

Greek

1.1%

Carrier

1.1%

Javanese

1.1%

Hebrew

1.1%
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Vice President Product Development Education

Schools

University of Phoenix

8.9%

New York University

7.8%

Fashion Institute of Technology

7.0%

Northwestern University

5.6%

University of Pennsylvania

5.6%

Michigan State University

5.2%

Ohio State University

5.2%

Carnegie Mellon University

5.2%

University of Arizona

5.2%

Stanford University

4.8%

Boston University

4.8%

University of Chicago

4.8%

Columbia University

4.4%

Northeastern University

4.4%

George Washington University

3.7%

University of Utah

3.7%

Purdue University

3.7%

Boston College

3.3%

University of California - Berkeley

3.3%

University of Texas at Austin

3.3%
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Majors

Business

29.3%

Marketing

10.2%

Computer Science

9.7%

Finance

9.0%

Electrical Engineering

5.6%

Management

5.6%

Mechanical Engineering

4.0%

Graphic Design

3.3%

Communication

2.6%

Economics

2.4%

Political Science

2.3%

Mathematics

2.1%

Chemistry

2.0%

Accounting

2.0%

Computer Information Systems

1.9%

English

1.7%

Project Management

1.7%

Engineering And Industrial Management

1.7%

Specialized Sales And Merchandising

1.6%

Psychology

1.5%
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Degrees

Bachelors

40.4%

Masters

36.4%

Other

13.3%

Doctorate

5.2%

Associate

2.4%

Certificate

2.1%

Diploma

0.1%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Vice President Product Development Salaries

Job Title Company Location Start Date Salary
Vice President-Product Development Google Inc. Mountain View, CA Apr 22, 2014 $450,000
Senior Vice President Product Development Whirlpool Corporation Saint Joseph, MI Sep 28, 2016 $449,750
Senior Vice President Product Development Whirlpool Corporation Saint Joseph, MI Sep 28, 2013 $396,000
Senior Vice President of Product Development VCS Group, LLC Greenwich, CT Apr 21, 2015 $375,000
Senior Vice President of Product Development Grubhub Holdings, Inc. New York, NY May 01, 2016 $297,000
Senior VP of Product Development Theory LLC New York, NY Mar 07, 2013 $275,000
Senior VP of Product Development Theory LLC New York, NY Mar 06, 2015 $275,000
Senior Vice President of Product Development Hot On Time LLC Greenwich, CT Sep 09, 2013 $250,000
VP-Product, Digital Developed Markets Visa USA Foster City, CA Oct 26, 2015 $250,000 -
$270,000
VP, Product Development RH Us LLC Corte Madera, CA Jan 22, 2015 $245,000
VP, Product Development RH Us, LLC. Corte Madera, CA Dec 15, 2014 $245,000
Senior Vice President, Product Development McGraw-Hill Global Education, LLC New York, NY Nov 04, 2013 $245,000 -
$265,000
VP, Product Development Restoration Hardware, Inc. Corte Madera, CA Jan 03, 2014 $245,000
VP, Product Development RH Us LLC Corte Madera, CA Feb 03, 2015 $245,000
VP, Product Development Nc Transaction Inc. New York, NY Oct 26, 2016 $200,000
SVP, Product, Technical Partnerships and BUS. Development Headspin, Inc. Mountain View, CA Oct 06, 2016 $200,000
Vice President Product Development Apple Vacations, LLC Newtown, PA Sep 09, 2016 $194,000 -
$225,000
Vice President of Product Development Sport195 Inc. New York, NY Sep 10, 2014 $190,000
Vice President of Product Development Sport 195 Inc. New York, NY Sep 10, 2015 $190,000
Vice President of Product Development Glemser Technologies Corporation Bethlehem, PA Jan 15, 2013 $183,400
Vice President, New Product Development Health Integrity, LLC Easton, MD Jul 10, 2016 $182,166
VP, Product & Development Efactor Group Corp. San Francisco, CA Aug 20, 2015 $180,000
Vice President, Product Development NCS Pearson, Inc. American Fork, UT Sep 29, 2013 $147,200
VP, Product Development Vivaki, Inc. New York, NY Feb 01, 2015 $145,500
Vice President of Product Development Icontrol Systems USA LLC Burtonsville, MD Jan 10, 2016 $142,900
VP Product Development & Marketing Aust Development LLC Mountain View, CA Oct 28, 2013 $140,998
Vice President of Product Development and Designer HTL Furniture, Inc. High Point, NC Jan 22, 2014 $140,000
Vice President of Product Development and Designer HTL Furniture, Inc. High Point, NC Jan 16, 2014 $140,000
Vice President of Product Development and Designer HTL Furniture, Inc. High Point, NC Jan 25, 2014 $140,000
VP of Product Development Utech Products, Inc. Schenectady, NY Jan 01, 2013 $138,105

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Top Skills for A Vice President Product Development

NewProductDevelopmentProductStrategyProductLineWebProductManagementArchitectureProjectManagementPBusinessDevelopmentSoftwareDevelopmentAnalyticsRProductDevelopmentProcessBusinessPlanInternetSaasIntellectualPropertyProductRoadmapProductDesignQA

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Top Vice President Product Development Skills

  1. New Product Development
  2. Product Strategy
  3. Product Line
You can check out examples of real life uses of top skills on resumes here:
  • Fast tracked new product development adding 100 new products in 90 day period.
  • Established transparent product road map balancing short-term customer needs with longer-term product strategy.
  • Expanded product line by leading the development, management, and sourcing of 18 different soft good products.
  • Launched a new company website and companion hard-copy product catalog utilizing integrated marketing elements.
  • Manage a staff of 25 providing Product Management, Development, Documentation, Quality Assurance, Training, and Technical Support.

Top Vice President Product Development Employers

Vice President Product Development Videos

Roger Gurnani, Senior Vice President - product development, Verizon Wireless

Marissa Mayer on Apple vs. Google Product Development

Raj Nair '87 - Ford Motor Company

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