A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Vice President-Product Development||Google Inc.||Mountain View, CA||Apr 22, 2014||$450,000|
|Senior Vice President Product Development||Whirlpool Corporation||Saint Joseph, MI||Sep 28, 2016||$449,750|
|Senior Vice President Product Development||Whirlpool Corporation||Saint Joseph, MI||Sep 28, 2013||$396,000|
|Senior Vice President of Product Development||VCS Group, LLC||Greenwich, CT||Apr 21, 2015||$375,000|
|VP, Marketing and Product Development||Product Madness, Inc.||San Francisco, CA||Nov 03, 2014||$331,103|
|Senior Vice President of Product Development||Grubhub Holdings, Inc.||New York, NY||May 01, 2016||$297,000|
|Senior VP of Product Development||Theory LLC||New York, NY||Mar 07, 2013||$275,000|
|Senior VP of Product Development||Theory LLC||New York, NY||Mar 06, 2015||$275,000|
|Senior Vice President of Product Development||Hot On Time LLC||Greenwich, CT||Sep 09, 2013||$250,000|
|VP-Product, Digital Developed Markets||Visa USA||Foster City, CA||Oct 26, 2015||$250,000 -
|VP, Product Development||Restoration Hardware, Inc.||Corte Madera, CA||Jan 03, 2014||$245,000|
|Senior Vice President, Product Development||McGraw-Hill Global Education, LLC||New York, NY||Nov 04, 2013||$245,000 -
|VP, Product Development||RH Us LLC||Corte Madera, CA||Jan 22, 2015||$245,000|
|VP, Product Development||RH Us LLC||Corte Madera, CA||Feb 03, 2015||$245,000|
|Vice President Product Development||Apple Vacations, LLC||Newtown, PA||Sep 09, 2016||$194,000 -
|Vice President of Product Development||Sport 195 Inc.||New York, NY||Sep 10, 2015||$190,000|
|Vice President of Product Development||Sport195 Inc.||New York, NY||Sep 10, 2014||$190,000|
|Vice President of Product Development||Glemser Technologies Corporation||Bethlehem, PA||Jan 15, 2013||$183,400|
|Vice President, New Product Development||Health Integrity, LLC||Easton, MD||Jul 10, 2016||$182,166|
|VP of Product Development||Atkinson & Mullen Travel II, LLC||Newtown, PA||Sep 08, 2013||$180,000|
|Vice President, Product Development||Metrics, Inc.||Greenville, NC||May 10, 2015||$180,000 -
|Vice President, Product Development||Metrics, Inc.||Greenville, NC||Oct 05, 2015||$180,000 -
|Vice President, Product Development||NCS Pearson, Inc.||American Fork, UT||Sep 29, 2013||$147,200|
|VP, Product Development||Vivaki, Inc.||New York, NY||Feb 01, 2015||$145,500|
|Vice President of Product Development||Icontrol Systems USA LLC||Burtonsville, MD||Jan 10, 2016||$142,900|
|VP Product Development & Marketing||Aust Development LLC||Mountain View, CA||Oct 28, 2013||$140,998|
|Vice President, Software Product Development||Nexgrid LLC||Groveton, VA||Sep 15, 2015||$140,000|
|Vice President, Software Product Development||Nexgrid LLC||Fredericksburg, VA||Sep 15, 2015||$140,000|
|Vice President, Software Product Development||Nexgrid LLC||Groveton, VA||Sep 19, 2014||$140,000|
|Vice President of Product Development and Designer||HTL Furniture, Inc.||High Point, NC||Jan 22, 2014||$140,000|
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