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What does a vice president product development do?

Updated January 8, 2025
8 min read
What does a vice president product development do

A vice president for product development is responsible for leading the product development team in the execution of development activities to enhance the product's brand image in the market and achieve the sales performance target. Vice presidents for product development monitor the product development techniques from the conceptualization to the final execution and market release. They also handle the budget and resource allocation to support product development operations, ensuring that the outputs meet the quality standards and timetables.

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Vice president product development responsibilities

Here are examples of responsibilities from real vice president product development resumes:

  • Define and manage the release of the Microsoft .NET interoperability product line for webMethods Java platforms.
  • Manage all digital marketing activities including SEO, PPC, social media, email, website strategy.
  • Lead successful development of large-scale web-base e-commerce offering for use by pharmaceutical manufacturers and their patients.
  • Develop product development process, using scrum techniques that enable consistent performance improvements.
  • Move the team to agile scrum.
  • Re-Design and launch new corporate website, introducing update content, improve navigation, enhance SEO strategies.
  • Invest in quality assurance by recruiting talent QA professionals and increasing the overall size of the testing staff.
  • Set up QA and performance engineering teams, labs and processes, software configuration and build management programs.
  • Develop ROI analysis to display product profitability.
  • Deliver competitive market and ROI analysis for various aspects of company operations.
  • Ensure to develop stability indicating analytical chemistry methods for API and drug products.
  • Implement SaaS customer support application to improve communication, tracking, and instill accountability.
  • Reduce release cycles from annually to quarterly for on-premise delivery and bi-weekly for SaaS delivery.
  • Supervise information technology including internal and external tech support, production tools development, data architecture and network information systems.
  • Develop myocardial injection catheter for biologic material delivery for early phase animal work.

Vice president product development skills and personality traits

We calculated that 14% of Vice Presidents Product Development are proficient in Product Development, R, and Analytics. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.

We break down the percentage of Vice Presidents Product Development that have these skills listed on their resume here:

  • Product Development, 14%

    Re-organized the product development process by combining product engineering, industrial design, and marketing under single leadership with common initiatives.

  • R, 6%

    Build and maintain simple linear regression models in R to forecast and track daily seasonality of revenue related metrics.

  • Analytics, 6%

    Designed and developed centralized data-mart/reporting to drive market-segmentation and data-driven strategies for Distributor supply chain analytics including contracting process.

  • Product Management, 6%

    Introduced the product management innovation stage gate process improving operation controls over product development saving over $3 million annually.

  • Project Management, 6%

    Formed Project Management Office team to standardize banking product releases resulting in new, high quality releases/functionality delivered on time.

  • Business Development, 5%

    Led product development and management team, and managed all aspects of business development team in cross-functional and matrix organization.

Most vice presidents product development use their skills in "product development," "r," and "analytics" to do their jobs. You can find more detail on essential vice president product development responsibilities here:

Analytical skills. The most essential soft skill for a vice president product development to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a vice president product development resume shows how their duties depend on analytical skills: "authored and submitted 510k fda submission including presenting to the fda data regarding specifications for alcohol test regulations. "

Communication skills. Another soft skill that's essential for fulfilling vice president product development duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a vice president product development resume, here's how vice presidents product development can utilize communication skills in their job responsibilities: "re-launched core product line, including spearheading company-wide motivational product updates and aggressive, targeted pr/advertising/ communications campaigns. "

Creativity. vice presidents product development are also known for creativity, which are critical to their duties. You can see how this skill relates to vice president product development responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." A vice president product development resume example shows how creativity is used in the workplace: "conduct due diligence to determine potential for licensing novel inventions and technology platforms. "

Organizational skills. For certain vice president product development responsibilities to be completed, the job requires competence in "organizational skills." The day-to-day duties of a vice president product development rely on this skill, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." For example, this snippet was taken directly from a resume about how this skill applies to what vice presidents product development do: "helped prioritize and drive execution of product initiatives utilizing strong organizational and project management skills. "

All vice president product development skills

Choose from 10+ customizable vice president product development resume templates

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Vice President Product Development Resume
Vice President Product Development Resume
Vice President Product Development Resume
Vice President Product Development Resume
Vice President Product Development Resume
Vice President Product Development Resume
Vice President Product Development Resume
Vice President Product Development Resume
Vice President Product Development Resume
Vice President Product Development Resume
Vice President Product Development Resume
Vice President Product Development Resume
Vice President Product Development Resume
Vice President Product Development Resume
Vice President Product Development Resume
Vice President Product Development Resume

Compare different vice presidents product development

Vice president product development vs. Product manager

A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.

If we compare the average vice president product development annual salary with that of a product manager, we find that product managers typically earn a $57,106 lower salary than vice presidents product development make annually.Even though vice presidents product development and product managers are distinct careers, a few of the skills required for both jobs are similar. For example, both careers require product development, r, and product management in the day-to-day roles and responsibilities.

These skill sets are where the common ground ends though. The responsibilities of a vice president product development are more likely to require skills like "analytics," "architecture," "software development," and "contract negotiations." On the other hand, a job as a product manager requires skills like "user stories," "regression," "product specifications," and "product vision." As you can see, what employees do in each career varies considerably.

Product managers really shine in the retail industry with an average salary of $114,839. Comparatively, vice presidents product development tend to make the most money in the technology industry with an average salary of $164,622.The education levels that product managers earn slightly differ from vice presidents product development. In particular, product managers are 3.2% less likely to graduate with a Master's Degree than a vice president product development. Additionally, they're 1.8% less likely to earn a Doctoral Degree.

Vice president product development vs. Product owner

Product owners are at the forefront of an organization's development cycle. They have various duties and responsibilities, which include ensuring that the value of products created by the development team is maximized, creating a vision and defining the goals for development projects, and working closely with all stakeholders. As the product owner, you are responsible for ensuring that the development team maintains a consistent vision and overseeing the product backlog. You are also expected to supervise the actual product development stages and anticipate the needs of clients.

Product owner positions earn lower pay than vice president product development roles. They earn a $71,765 lower salary than vice presidents product development per year.A few skills overlap for vice presidents product development and product owners. Resumes from both professions show that the duties of each career rely on skills like "product development," "analytics," and "product management. "

Each career also uses different skills, according to real vice president product development resumes. While vice president product development responsibilities can utilize skills like "r," "direct reports," "product design," and "product portfolio," product owners use skills like "user stories," "acceptance criteria," "product backlog," and "epics."

On average, product owners earn a lower salary than vice presidents product development. Some industries support higher salaries in each profession. Interestingly enough, product owners earn the most pay in the manufacturing industry with an average salary of $108,319. Whereas vice presidents product development have higher pay in the technology industry, with an average salary of $164,622.product owners earn similar levels of education than vice presidents product development in general. They're 2.5% more likely to graduate with a Master's Degree and 1.8% less likely to earn a Doctoral Degree.

Vice president product development vs. Product lead

A product lead is responsible for monitoring the development of new products and services of an organization, starting from brand conceptualization to official market release and distribution. Product leads identify effective product management by conducting data analysis and evaluating market statistics of customer demands. They coordinate with the clients on their specifications and requirements, including the budget limit and timely deliverables. A product lead manages the brand promotion on media platforms, creating content that adheres to the target audience.

On average scale, product leads bring in lower salaries than vice presidents product development. In fact, they earn a $50,007 lower salary per year.Using the responsibilities included on vice presidents product development and product leads resumes, we found that both professions have similar skill requirements, such as "product development," "r," and "product management.rdquo;

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from vice president product development resumes include skills like "analytics," "software development," "contract negotiations," and "human centered design," whereas a product lead is more likely to list skills in "digital marketing," "lifecycle management," "emerging technologies," and "continuous improvement. "

Product leads earn the best pay in the hospitality industry, where they command an average salary of $129,039. Vice presidents product development earn the highest pay from the technology industry, with an average salary of $164,622.When it comes to education, product leads tend to earn similar degree levels compared to vice presidents product development. In fact, they're 1.0% less likely to earn a Master's Degree, and 1.5% less likely to graduate with a Doctoral Degree.

Vice president product development vs. Development manager

A development manager is responsible for assisting existing clients or potential clients of the services they need. A development manager serves as the initial point of contact for the clients to answer their inquiries and concerns before proceeding with a contract. Development managers usually arrange meetings with clients, analyze business opportunities, improve marketing initiatives to attract clients, research the industry's latest trends, create proposals, and assist in training new staff members. A development manager must have excellent communication and leadership skills to handle staff performance and build professional relationships with clients.

Development managers tend to earn a lower pay than vice presidents product development by an average of $58,157 per year.While both vice presidents product development and development managers complete day-to-day tasks using similar skills like product development, r, and project management, the two careers vary in some skills.

Even though a few skill sets overlap between vice presidents product development and development managers, there are some differences that are important to note. For one, a vice president product development might have more use for skills like "analytics," "product management," "product strategy," and "product design." Meanwhile, some responsibilities of development managers require skills like "customer service," "patients," "java," and "database. "

Development managers enjoy the best pay in the technology industry, with an average salary of $123,452. For comparison, vice presidents product development earn the highest salary in the technology industry.The average resume of development managers showed that they earn similar levels of education compared to vice presidents product development. So much so that theyacirc;euro;trade;re 3.7% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 1.2%.

Types of vice president product development

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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