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Become A Vice President, Product Management

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Working As A Vice President, Product Management

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $161,000

    Average Salary

What Does A Vice President, Product Management Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Vice President, Product Management

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Top Careers Before Vice President, Product Management
Director 6.2%
Consultant 4.0%
Manager 2.6%
Top Careers After Vice President, Product Management
Consultant 7.1%
President 4.6%
Principal 4.2%
Director 2.9%

Do you work as a Vice President, Product Management?

Average Yearly Salary
$161,000
View Detailed Salary Report
$123,000
Min 10%
$161,000
Median 50%
$161,000
Median 50%
$161,000
Median 50%
$161,000
Median 50%
$161,000
Median 50%
$161,000
Median 50%
$161,000
Median 50%
$210,000
Max 90%
Best Paying Company
Enphase Energy
Highest Paying City
Broomfield, CO
Highest Paying State
Wyoming
Avg Experience Level
3.7 years
How much does a Vice President, Product Management make at top companies?
The national average salary for a Vice President, Product Management in the United States is $161,682 per year or $78 per hour. Those in the bottom 10 percent make under $124,000 a year, and the top 10 percent make over $210,000.

Real Vice President, Product Management Salaries

Job Title Company Location Start Date Salary
Senior VP, Product Management Westfield Labs Corporation San Francisco, CA Jan 10, 2016 $307,400
Senior VP, Product Management Westfield Labs Corporation San Francisco, CA Feb 09, 2016 $307,400
Senior Vice President, Product and Brand Managemen The Rockport Company, LLC Canton, MA Sep 30, 2012 $305,935
Vice President, Product Management-Local Product Yahoo! Inc. Sunnyvale, CA Apr 01, 2011 $285,000
VP of Product Management & Marketing Teradata Operations, Inc. San Carlos, CA Mar 31, 2011 $250,000
Senior Vice President, Product Management Microstrategy, Inc. Tysons Corner, VA Aug 09, 2016 $250,000
SR. Vice President, Global Product Management Moneygram International, Inc. Dallas, TX Oct 01, 2013 $242,674 -
$320,000
Vice President, Product Management-Converse All Star Converse, Inc. Boston, MA Jun 21, 2016 $220,645
Vice President, Software Product Management & Partnerships Audience, Inc. Mountain View, CA Jul 11, 2015 $220,000
Vice President, Product Management Cloud MDS Pros, Inc. San Francisco, CA Nov 17, 2015 $217,334
Vice President of Product Management Nomis Solutions Inc. San Bruno, CA Jul 22, 2016 $215,000 -
$250,000
Vice President, Product Management Lotame Solutions, Inc. New York, NY Aug 01, 2015 $211,994 -
$240,000
V.P. Product Management Informatica Corporation Redwood City, CA Sep 08, 2014 $210,000 -
$260,000
Vice President-Consumer Product Management McAfee, Inc. Santa Clara, CA Aug 27, 2014 $209,102 -
$301,500
Vice President, Digital Product Management Rodan & Fields, LLC San Francisco, CA Aug 12, 2015 $187,830
Vice President of Product Management Nomis Solutions, Inc. San Bruno, CA Jul 28, 2016 $186,320 -
$220,000
VP, Product Management & Training Apriso Corporation Long Beach, CA Sep 26, 2012 $183,000
Vice President, Product Management Big Health Inc. San Francisco, CA Nov 17, 2016 $182,000
Vice President, Product Management This Technology, Inc. Denver, CO May 13, 2013 $180,000
Vice President of Product Management Lucid Imagination San Mateo, CA May 09, 2011 $180,000
VP Product Management Utest Framingham, MA Nov 25, 2014 $180,000
VP of Product Management Access USA Shipping, LLC Sarasota, FL May 04, 2015 $180,000
Vice President of Product Management Actmobile, Inc. San Jose, CA Apr 03, 2012 $166,650 -
$175,000
Vice President of Product Management Taunton Interactive, Inc. New York, NY Jul 28, 2014 $165,000
VP, Product Management Satmetrix Systems, Inc. San Mateo, CA Mar 23, 2012 $165,000 -
$185,000
Vice President, Product Management Fl4Re, Inc. Redwood City, CA Sep 25, 2015 $160,000
VP of Product Management Zeta Interactive New York, NY Apr 17, 2016 $159,650
Vice President-Product Managment Lotame Solutions, Inc. Columbia, MD Jul 04, 2014 $157,825

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Top Skills for A Vice President, Product Management

  1. New Product Development
  2. Product Management
  3. Product Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Developed brand standards for both operations, and significantly expanded commercialization elements of Stage-Gate new product development process.
  • Performed product management, product marketing, client management, and business partnership functions aligned with company objectives.
  • Led the global product management team responsible for developing and implementing MasterCard s consumer prepaid product strategy and commercialization activities.
  • Requested by executive management to lead/develop new product management team to secure long-term value from investment in Corporate Banking Automation platform.
  • Managed annuity product portfolio to minimize use of capital and increase return on investment under Canadian regulatory requirements.

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Top 10 Best States for Vice Presidents, Product Management

  1. Colorado
  2. Delaware
  3. New Jersey
  4. California
  5. Virginia
  6. Rhode Island
  7. Washington
  8. New York
  9. District of Columbia
  10. Pennsylvania
  • (865 jobs)
  • (168 jobs)
  • (1,089 jobs)
  • (7,506 jobs)
  • (1,029 jobs)
  • (160 jobs)
  • (1,857 jobs)
  • (3,119 jobs)
  • (265 jobs)
  • (928 jobs)

Vice President, Product Management Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,002 Vice President, Product Management resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Vice President, Product Management Resume

View Resume Examples

Vice President, Product Management Demographics

Gender

Male

74.9%

Female

18.0%

Unknown

7.1%
Ethnicity

White

61.6%

Hispanic or Latino

14.2%

Black or African American

10.9%

Asian

9.4%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

27.7%

French

12.8%

Carrier

12.8%

Chinese

10.6%

Mandarin

8.5%

German

6.4%

Cantonese

6.4%

Japanese

4.3%

Dutch

2.1%

Turkish

2.1%

Hindi

2.1%

Arabic

2.1%

Italian

2.1%
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Vice President, Product Management Education

Schools

New York University

9.4%

Columbia University

8.6%

University of Chicago

7.3%

Northwestern University

6.7%

University of Phoenix

5.9%

University of Pennsylvania

5.6%

University of California - Berkeley

5.4%

Stanford University

5.1%

Pennsylvania State University

4.6%

Boston College

4.0%

Carnegie Mellon University

4.0%

University of Virginia

4.0%

George Washington University

3.8%

Massachusetts Institute of Technology

3.8%

University of Texas at Austin

3.8%

Boston University

3.8%

Northeastern University

3.8%

Syracuse University

3.5%

Cornell University

3.5%

Duke University

3.5%
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Majors

Business

31.8%

Finance

12.9%

Marketing

10.7%

Computer Science

7.7%

Management

7.0%

Electrical Engineering

6.1%

Economics

4.1%

Accounting

2.2%

Political Science

2.0%

Psychology

1.9%

Computer Information Systems

1.6%

Management Information Systems

1.6%

Mechanical Engineering

1.6%

Project Management

1.5%

Education

1.4%

English

1.4%

Communication

1.4%

Computer Engineering

1.1%

Information Technology

1.1%

Information Systems

1.1%
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Degrees

Masters

51.7%

Bachelors

34.1%

Other

8.7%

Certificate

2.4%

Doctorate

2.2%

Associate

0.8%

Diploma

0.2%
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