FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

FIND
PERSONALIZED JOBS

Become A Vice President, Product Management

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Vice President, Product Management

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $138,325

    Average Salary

What Does A Vice President, Product Management Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become A Vice President, Product Management

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Vice President, Product Management jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Average Length of Employment
Vice President 4.3 years
Product Manager 3.4 years
Product Director 3.4 years
Marketing Manager 3.1 years
Product Lead 2.9 years
Manager, Strategy 2.5 years
Marketing Lead 2.4 years
Top Employers Before
Director 5.7%
Consultant 3.9%
Top Employers After
Consultant 6.5%
Principal 4.0%
President 3.8%
Director 2.9%

Vice President, Product Management Demographics

Gender

Male

79.3%

Female

19.1%

Unknown

1.5%
Ethnicity

White

79.1%

Asian

10.0%

Hispanic or Latino

8.1%

Unknown

2.0%

Black or African American

0.9%
Show More
Languages Spoken

Spanish

20.6%

Carrier

17.6%

French

14.7%

Chinese

8.8%

German

8.8%

Cantonese

8.8%

Mandarin

8.8%

Japanese

5.9%

Turkish

2.9%

Arabic

2.9%
Show More

Vice President, Product Management Education

Schools

Northwestern University

8.8%

Columbia University

7.6%

New York University

7.1%

University of Chicago

7.1%

University of California - Berkeley

5.5%

University of Pennsylvania

5.5%

Stanford University

5.5%

Carnegie Mellon University

5.5%

University of Phoenix

5.0%

Massachusetts Institute of Technology

4.6%

Boston College

4.2%

George Washington University

4.2%

Pennsylvania State University

4.2%

Syracuse University

3.8%

Santa Clara University

3.8%

Duke University

3.8%

Boston University

3.8%

Cornell University

3.4%

University of Connecticut

3.4%

University of Virginia

3.4%
Show More
Majors

Business

31.2%

Finance

13.3%

Marketing

11.7%

Management

8.1%

Computer Science

7.0%

Electrical Engineering

5.7%

Economics

3.9%

Education

2.1%

Accounting

1.8%

Psychology

1.7%

Political Science

1.7%

Communication

1.7%

English

1.6%

Computer Engineering

1.3%

Information Systems

1.3%

Engineering And Industrial Management

1.3%

International Business

1.2%

Management Information Systems

1.2%

Journalism

1.2%

Mechanical Engineering

1.2%
Show More
Degrees

Masters

52.5%

Bachelors

31.7%

Other

10.0%

Certificate

2.6%

Doctorate

2.0%

Associate

0.9%

Diploma

0.3%
Show More
Job type you want
Full Time
Part Time
Internship
Temporary

Real Vice President, Product Management Salaries

Job Title Company Location Start Date Salary
Senior VP, Product Management Westfield Labs Corporation San Francisco, CA Feb 09, 2016 $307,400
Senior VP, Product Management Westfield Labs Corporation San Francisco, CA Jan 10, 2016 $307,400
Senior Vice President, Product and Brand Managemen The Rockport Company, LLC Canton, MA Sep 30, 2012 $305,935
Vice President, Product Management-Local Product Yahoo! Inc. Sunnyvale, CA Apr 01, 2011 $285,000
VP of Product Management & Marketing Teradata Operations, Inc. San Carlos, CA Mar 31, 2011 $250,000
Senior Vice President, Product Management Microstrategy, Inc. Tysons Corner, VA Aug 09, 2016 $250,000
SR. Vice President, Global Product Management Moneygram International, Inc. Dallas, TX Oct 01, 2013 $242,674 -
$320,000
Vice President, Product Management-Converse All Star Converse, Inc. Boston, MA Jun 21, 2016 $220,645
Vice President, Software Product Management & Partnerships Audience, Inc. Mountain View, CA Jul 11, 2015 $220,000
Vice President, Product Management Cloud MDS Pros, Inc. San Francisco, CA Nov 17, 2015 $217,334
Vice President of Product Management Nomis Solutions Inc. San Bruno, CA Jul 22, 2016 $215,000 -
$250,000
Vice President, Product Management Lotame Solutions, Inc. New York, NY Aug 01, 2015 $211,994 -
$240,000
V.P. Product Management Informatica Corporation Redwood City, CA Sep 08, 2014 $210,000 -
$260,000
Vice President-Consumer Product Management McAfee, Inc. Santa Clara, CA Aug 27, 2014 $209,102 -
$301,500
Vice President, Digital Product Management Rodan & Fields, LLC San Francisco, CA Aug 12, 2015 $187,830
Vice President of Product Management Nomis Solutions, Inc. San Bruno, CA Jul 28, 2016 $186,320 -
$220,000
VP, Product Management & Training Apriso Corporation Long Beach, CA Sep 26, 2012 $183,000
Vice President, Product Management Big Health Inc. San Francisco, CA Nov 17, 2016 $182,000
Vice President of Product Management Cloud Cruiser, Inc. Roseville, CA Mar 10, 2013 $180,000
VP of Product Management Access USA Shipping, LLC Sarasota, FL May 04, 2015 $180,000
VP Product Management Utest Framingham, MA Nov 25, 2014 $180,000
Vice President of Product Management Maxifier Inc. New York, NY Jun 15, 2012 $180,000
Vice President of Product Management Actmobile, Inc. San Jose, CA Apr 03, 2012 $166,650 -
$175,000
Vice President of Product Management Taunton Interactive, Inc. New York, NY Jul 28, 2014 $165,000
VP, Product Management Satmetrix Systems, Inc. San Mateo, CA Mar 23, 2012 $165,000 -
$185,000
Vice President, Product Management Fl4Re, Inc. Redwood City, CA Sep 25, 2015 $160,000
VP of Product Management Zeta Interactive New York, NY Apr 17, 2016 $159,650
Vice President-Product Managment Lotame Solutions, Inc. Columbia, MD Jul 04, 2014 $157,825

No Results

To get more results, try adjusting your search by changing your filters.

Show More

Top Skills for A Vice President, Product Management

ProductManagementProductStrategyNewProductDevelopmentProductLineProductPortfolioPlatformProductRoadmapWebFinancialPOnlineSaasBusinessDevelopmentComplianceROIAnnualRevenueMarketResearchProductLaunchRevenueGrowthProjectManagement

Show More

Top Vice President, Product Management Skills

  1. Product Management
  2. Product Strategy
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Partnered with Regional Product Management and Sales to effectively launch products and programs to capture share in target segments.
  • Created and launched new vision and product strategy that led to the company's acquisition in less than two years.
  • Accelerated new product development while achieving the introduction of major product releases quarterly.
  • Managed development of product line strategy.
  • Designed and implemented new product launch processes, procedures, and training modules in support of the company's product portfolio.

Top Vice President, Product Management Employers

Vice President, Product Management Videos

Infocom 2015 - Keynote Speaker Nitin Mishra, Senior Vice President, Product Management, Netmagic

Wearable Devices: The Next “Smart” Platform

Teresa Torres on How to Get into Product Management""

×