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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Senior VP, Product Management||Westfield Labs Corporation||San Francisco, CA||Feb 09, 2016||$307,400|
|Senior VP, Product Management||Westfield Labs Corporation||San Francisco, CA||Jan 10, 2016||$307,400|
|Vice President, Product Management-Local Product||Yahoo! Inc.||Sunnyvale, CA||Apr 01, 2011||$285,000|
|VP of Product Management & Marketing||Teradata Operations, Inc.||San Carlos, CA||Mar 31, 2011||$250,000|
|Senior Vice President, Product Management||Microstrategy, Inc.||Tysons Corner, VA||Aug 09, 2016||$250,000|
|SR. Vice President, Global Product Management||Moneygram International, Inc.||Dallas, TX||Oct 01, 2013||$242,674 -
|Vice President, Product Management-Converse All Star||Converse, Inc.||Boston, MA||Jun 21, 2016||$220,645|
|Vice President, Software Product Management & Partnerships||Audience, Inc.||Mountain View, CA||Jul 11, 2015||$220,000|
|Vice President, Product Management Cloud MDS||Pros, Inc.||San Francisco, CA||Nov 17, 2015||$217,334|
|Vice President of Product Management||Nomis Solutions Inc.||San Bruno, CA||Jul 22, 2016||$215,000 -
|Vice President, Product Management||Lotame Solutions, Inc.||New York, NY||Aug 01, 2015||$211,994 -
|V.P. Product Management||Informatica Corporation||Redwood City, CA||Sep 08, 2014||$210,000 -
|Vice President-Consumer Product Management||McAfee, Inc.||Santa Clara, CA||Aug 27, 2014||$209,102 -
|Vice President, Product Management-Converse All Star||Converse, Inc.||North Andover, MA||Mar 30, 2015||$205,000|
|Vice President of Product Management||Nomis Solutions, Inc.||San Bruno, CA||Jul 28, 2016||$186,320 -
|VP, Product Management & Training||Apriso Corporation||Long Beach, CA||Sep 26, 2012||$183,000|
|Vice President, Product Management||Big Health Inc.||San Francisco, CA||Nov 17, 2016||$182,000|
|Vice President, Product Management||This Technology, Inc.||Denver, CO||May 13, 2013||$180,000|
|Vice President of Product Management||Maxifier Inc.||New York, NY||Jun 15, 2012||$180,000|
|VP Product Management||Utest||Framingham, MA||Nov 25, 2014||$180,000|
|Vice President of Product Management||Cloud Cruiser, Inc.||Roseville, CA||Mar 10, 2013||$180,000|
|Vice President of Product Management||Qwilt, Inc.||Redwood City, CA||Sep 01, 2014||$180,000 -
|Vice President of Product Management||Taunton Interactive, Inc.||New York, NY||Jul 28, 2014||$165,000|
|VP, Product Management||Satmetrix Systems, Inc.||San Mateo, CA||Mar 23, 2012||$165,000 -
|Vice President, Product Management||Fl4Re, Inc.||Redwood City, CA||Sep 25, 2015||$160,000|
|VP of Product Management||Zeta Interactive||New York, NY||Apr 17, 2016||$159,650|
|Vice President-Product Managment||Lotame Solutions, Inc.||Columbia, MD||Jul 04, 2014||$157,825|
|Vice-President, Product Line Management||Cataleya Us, Inc.||Milpitas, CA||Dec 27, 2016||$154,440|
|Vice-President, Product Line Management||Cataleya Us, Inc.||Milpitas, CA||Oct 21, 2016||$154,440|
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