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Vice president, product management skills for your resume and career

Updated January 8, 2025
6 min read
Quoted experts
Davide , Ph.D. Bolchini Ph.D.,
Matthew Lopresti
Vice president, product management example skills
Below we've compiled a list of the most critical vice president, product management skills. We ranked the top skills for vice presidents, product management based on the percentage of resumes they appeared on. For example, 12.6% of vice president, product management resumes contained product management as a skill. Continue reading to find out what skills a vice president, product management needs to be successful in the workplace.

15 vice president, product management skills for your resume and career

1. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how vice presidents, product management use product management:
  • Originated and established the Marketing Communications and Product Management departments for this national distributor of digital imaging and computer peripheral products.
  • Implemented end-to-end product management process, including product planning and strategy, market requirements and functional specifications and product release.

2. Analytics

Here's how vice presidents, product management use analytics:
  • Recruited as 2nd person hired for innovative start-up providing cloud-based data visualization and analytics platform, catering to business users.
  • Authored survey reporting logic and analytics algorithm ensuring agnostic capabilities with all survey tools and as adapter to Survey Monkey.

3. Product Strategy

Here's how vice presidents, product management use product strategy:
  • Developed a comprehensive product strategy integrating content and commerce with the goal of maximizing consumer demand and revenue.
  • Key responsibilities included product & project management, resource management, requirement management, product strategy and budget.

4. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how vice presidents, product management use cloud:
  • Delivered an integrated and compelling suite of security products including cloud and mobile for consumers and businesses.
  • Recognized as Innovation leader in seamless wireless connected experiences between mobile devices, IoT sensors, and SaaS cloud compute.

5. Product Roadmap

Here's how vice presidents, product management use product roadmap:
  • Developed market strategy and product roadmap for video compression software and hardware products and intellectual property licensing.
  • Maintained product roadmaps and communicated with various stakeholders to ensure goals and objectives remained in alignment.

6. Product Vision

Product vision is a vision statement that gives an idea about a product. It tells about what the product is, for whom, and how it will benefit the targeted consumers. It gives the employees a bigger perspective on what they're working on and helps in achieving the long-term mission of a product.

Here's how vice presidents, product management use product vision:
  • Determined comprehensive long-term product vision and articulated a path to achieve it.
  • Created product vision, delivery strategy, and operational and financial plans for API product suite, targeting large strategic customers.

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7. Digital Marketing

Here's how vice presidents, product management use digital marketing:
  • Hired and managed separate agencies for digital marketing campaigns and PR and social media initiatives.
  • Managed all digital marketing campaign activities, leveraging first click and last click attribution.

8. Product Portfolio

A product portfolio is a collection of all services and products by an enterprise made available to customers and clients. It also features vital areas of the business operations and processes. The product portfolio is a detailed analysis of a company's risk management, leadership, growth, financial prospects, contributions, and income.

Here's how vice presidents, product management use product portfolio:
  • Managed annuity product portfolio to minimize use of capital and increase return on investment under Canadian regulatory requirements.
  • Championed company-wide utilization of a consistent digital product portfolio resulting in digital revenue acceleration and audience growth.

9. User Experience

Here's how vice presidents, product management use user experience:
  • Managed product, user experience and engineering teams to execute innovative products.
  • Leveraged consumer research to optimize the user experience.

10. Digital Transformation

Here's how vice presidents, product management use digital transformation:
  • Create exceptional user experiences that drive a digital transformation agenda.

11. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how vice presidents, product management use product line:
  • Manage multiple brands including existing product lines, new product and vertical market development, marketing communications, and sales/distribution analysis.
  • Developed product strategies to grow the individual businesses and maximize the operating profit contribution associated with each product line.

12. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how vice presidents, product management use market research:
  • Conducted market research and competitive analyses, developed market requirements for product/service offerings, and developed/implemented go-to-market plans.
  • Solidified mobile app strategy using jobs-to-be-done framework, driven by primary market research with ophthalmologists and optometrists.

13. Project Management

Here's how vice presidents, product management use project management:
  • Generated organization-wide positive outcomes, resulting in an increased demand for process improvement and project management services.
  • Researched, developed and introduced project management software to support management of corporate product launches.

14. Product Lifecycle

Here's how vice presidents, product management use product lifecycle:
  • Managed the complete product lifecycle for all customer facing products and services.
  • Implemented a Product LifeCycle process to coordinate product launch activities across the organization, to ensure alignment with go-to-market activities.

15. Scrum

Scrum is a lean structure for communicating, designing, and promoting complex products, with a focus on programming development. It has been applied to a variety of areas, including manufacturing, testing, new technology, and marketing techniques. Scrum is a simple framework that helps people, organizations, and teams generate value by providing many solutions to complicated problems.

Here's how vice presidents, product management use scrum:
  • Instituted Agile best practices including training product managers to be effective Scrum Product Owners.
  • Implemented the scrum methodology within the internal development teams.
top-skills

What skills help Vice Presidents, Product Management find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on vice president, product management resumes?

Davide , Ph.D. Bolchini Ph.D.Davide , Ph.D. Bolchini Ph.D. LinkedIn profile

Professor and Chair, Director, Human-Computer Interaction Program, Indiana University

In my experience, our most successful MS HCI graduates (https://soic.iupui.edu/hcc/graduate/hci/masters/) take the time to put together a compelling online portfolio that showcases their project experience and skill set in action, as applied to specific research opportunities they had with faculty or projects they worked on during their UX internships in the industry. The personal brand of UX junior professional can be greatly enriched when the portfolio includes not only what the student has done, but why and what was the design rationale behind the process and the results, what was the larger context and goal of the project (especially in large collaborative projects), and what was the specific role and contribution of the student. The discussion about the portfolio of a candidate has become a key ingredient of the interview for UX jobs, besides other important activities such as UX design exercises or remote assignments.

What vice president, product management skills would you recommend for someone trying to advance their career?

Matthew LoprestiMatthew Lopresti LinkedIn profile

Associate professor of Philosophy and humanities, Hawaii Pacific University

Captains of industry are often asked about the traits they look for in new hires. Critical thinking is always a must, as well as excellent written and oral communication skills.

These are the core competencies of the discipline of philosophy. Top-notch communication abilities begin with a depth of ability to understand nuanced, complex details, and then turn around and clearly communicate these complex ideas in easily digestible bits of information. It is no coincidence that students who graduate with philosophy degrees repeatedly dominate graduate and law-school entrance exams like the GRE and LSAT; they are often the sharpest thinkers with the quickest minds

What technical skills for a vice president, product management stand out to employers?

Patrick LindsayPatrick Lindsay LinkedIn profile

Assistant Lecturer, Miami University

Most all employers expect full competency in creatively using technology for communications. By that I don't mean mobile devices or social media usgae. I mean a widespread working knowledge of technology tools (apps, software, etc). Employers are seeking those candidates who can convey thoughts, ideas, responses in a multi-faceted way. Basic competency in written correspondence is no longer enough. Employers want to see daily business communication not only contain demonstration of good writing (grammar, syntax, formatting) but also being able to create embedded images, video, and relevant web links to better communicate. And not just for a big fancy client presentation, but consistently in regular communication. Further, they want words supported by data; support words with numerical evidence. As such, advanced excel skills and real experience in data sources and extraction stand out to employers.

Similarly, they expect professional virtual audio-visual communication. It is not enough to just be on the Zoom call. The expectation is to be prepared, to be engaged, to be aware of the audio and video angles and backgrounds. To demonstrate active listening as well as enthusiastic, energetic, even animated talking. Body language and facial expression are even more enhanced in virtual communications.

If there was a positive outcome from being thrust into an academic world that was all virtual, it was the need to learn new technical skills, not only for classwork, but also for social interaction. This will not only be appreciated by employers, but for many, expected.
Do you want to know more?
Read more about what experts have to say about vice president, product management

List of vice president, product management skills to add to your resume

Vice president, product management skills

The most important skills for a vice president, product management resume and required skills for a vice president, product management to have include:

  • Product Management
  • Analytics
  • Product Strategy
  • Cloud
  • Product Roadmap
  • Product Vision
  • Digital Marketing
  • Product Portfolio
  • User Experience
  • Digital Transformation
  • Product Line
  • Market Research
  • Project Management
  • Product Lifecycle
  • Scrum
  • Business Development
  • UI
  • Lifecycle Management
  • Saas
  • CRM
  • Cycle Management
  • Go-To-Market Strategy
  • Client Facing
  • Product Development
  • Business Cases
  • Competitive Analysis
  • Product Design
  • Emerging Technologies
  • R
  • Product Launch
  • B Testing
  • Strategic Plan
  • ROI
  • Customer Satisfaction
  • Java
  • Global Product
  • Revenue Growth
  • Product Offerings
  • Market Analysis
  • Strategic Direction
  • API
  • Business Plan
  • Direct Reports
  • Value Proposition
  • QA
  • Customer Support
  • Manage Cross
  • Product Enhancements
  • Corporate Strategy

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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