What does a vice president, product management do?

A vice president of product management is responsible for handling the overall operational decisions of product deliverables, creating strategic procedures for product marketing strategy, and ensuring that the outputs provide the highest customer satisfaction. The vice president of product management monitors the department's budget, allocating adequate resources to every team to support operational promotions and research on current market trends. They also adjust product management approaches to meet the company's goals and objectives and identify opportunities to increase revenues and profitability.
Vice president, product management responsibilities
Here are examples of responsibilities from real vice president, product management resumes:
- Lead team to develop cloud base offerings (SaaS) to education, financial services, and government segments.
- Manage UI design, documentation and customer support, along with licensing/distribution agreements, copyrights and trademarks.
- Work on re-positioning product and investing in new programs connecting CRM to consumer acquisition.
- Designate subject matter expert in IP prosecution and litigation activities.
- Deliver an integrate and compelling suite of security products including cloud and mobile for consumers and businesses.
- Establish corporate strategy and oversee legal including drafting of international venture funding, IP licensing, employee and strategic partnership agreements.
- Identify and explore key opportunities for SEO, inbound marketing and organic growth.
- Own and optimize SEO implementation to ensure best in class indexing by key search properties and online readers and aggregators.
- Release industry-first social media contest platform for Facebook, generate $250K in first month.
- Release innovative customer community interaction modules for Facebook apps, mobile, and desktop.
- Develop prototype for treasury management information portal that is the basis for current treasury enhancements.
- Develop new approaches for understanding complex applications of treasury services and technology for target clients and prospects.
Vice president, product management skills and personality traits
We calculated that 13% of Vice Presidents, Product Management are proficient in Product Management, Analytics, and Product Strategy. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Vice Presidents, Product Management that have these skills listed on their resume here:
- Product Management, 13%
Originated and established the Marketing Communications and Product Management departments for this national distributor of digital imaging and computer peripheral products.
- Analytics, 7%
Recruited as 2nd person hired for innovative start-up providing cloud-based data visualization and analytics platform, catering to business users.
- Product Strategy, 5%
Developed a comprehensive product strategy integrating content and commerce with the goal of maximizing consumer demand and revenue.
- Cloud, 4%
Delivered an integrated and compelling suite of security products including cloud and mobile for consumers and businesses.
- Product Roadmap, 4%
Developed market strategy and product roadmap for video compression software and hardware products and intellectual property licensing.
- Product Vision, 4%
Determined comprehensive long-term product vision and articulated a path to achieve it.
Most vice presidents, product management use their skills in "product management," "analytics," and "product strategy" to do their jobs. You can find more detail on essential vice president, product management responsibilities here:
Analytical skills. The most essential soft skill for a vice president, product management to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a vice president, product management resume shows how their duties depend on analytical skills: "conduct market analysis to identify product opportunities based on competitive landscape and customer demands. "
Communication skills. Another essential skill to perform vice president, product management duties is communication skills. Vice presidents, product management responsibilities require that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Vice presidents, product management also use communication skills in their role according to a real resume snippet: "led all company sales proposal efforts, marketing communications, services delivery, and market analysis. "
Creativity. vice presidents, product management are also known for creativity, which are critical to their duties. You can see how this skill relates to vice president, product management responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." A vice president, product management resume example shows how creativity is used in the workplace: "re-launched global saas solution, driving $23m growth through creative pricing and sales enablement. "
Organizational skills. A big part of what vice presidents, product management do relies on "organizational skills." You can see how essential it is to vice president, product management responsibilities because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Here's an example of how this skill is used from a resume that represents typical vice president, product management tasks: "established clear direction and provided organizational leadership through product development review board meetings with senior management. "
The three companies that hire the most vice president, product managements are:
- JPMorgan Chase & Co.39 vice presidents, product management jobs
- Live Nation Entertainment25 vice presidents, product management jobs
- Mastercard21 vice presidents, product management jobs
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Vice president, product management vs. Product lead
A product lead is responsible for monitoring the development of new products and services of an organization, starting from brand conceptualization to official market release and distribution. Product leads identify effective product management by conducting data analysis and evaluating market statistics of customer demands. They coordinate with the clients on their specifications and requirements, including the budget limit and timely deliverables. A product lead manages the brand promotion on media platforms, creating content that adheres to the target audience.
There are some key differences in the responsibilities of each position. For example, vice president, product management responsibilities require skills like "analytics," "product vision," "digital transformation," and "product lifecycle." Meanwhile a typical product lead has skills in areas such as "architecture," "continuous improvement," "customer service," and "strong analytical." This difference in skills reveals the differences in what each career does.
Product leads tend to make the most money working in the hospitality industry, where they earn an average salary of $129,039. In contrast, vice presidents, product management make the biggest average salary, $176,856, in the start-up industry.The education levels that product leads earn slightly differ from vice presidents, product management. In particular, product leads are 6.4% less likely to graduate with a Master's Degree than a vice president, product management. Additionally, they're 0.0% less likely to earn a Doctoral Degree.Vice president, product management vs. Product director
The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.
In addition to the difference in salary, there are some other key differences worth noting. For example, vice president, product management responsibilities are more likely to require skills like "analytics," "cloud," "digital transformation," and "product lifecycle." Meanwhile, a product director has duties that require skills in areas such as "software development," "kpis," "market trends," and "jira." These differences highlight just how different the day-to-day in each role looks.
Product directors earn a lower average salary than vice presidents, product management. But product directors earn the highest pay in the internet industry, with an average salary of $155,810. Additionally, vice presidents, product management earn the highest salaries in the start-up with average pay of $176,856 annually.product directors earn lower levels of education than vice presidents, product management in general. They're 6.3% less likely to graduate with a Master's Degree and 0.0% more likely to earn a Doctoral Degree.Vice president, product management vs. Product owner
Product owners are at the forefront of an organization's development cycle. They have various duties and responsibilities, which include ensuring that the value of products created by the development team is maximized, creating a vision and defining the goals for development projects, and working closely with all stakeholders. As the product owner, you are responsible for ensuring that the development team maintains a consistent vision and overseeing the product backlog. You are also expected to supervise the actual product development stages and anticipate the needs of clients.
The required skills of the two careers differ considerably. For example, vice presidents, product management are more likely to have skills like "product portfolio," "scrum," "go-to-market strategy," and "product design." But a product owner is more likely to have skills like "user stories," "acceptance criteria," "product backlog," and "software development."
Product owners make a very good living in the manufacturing industry with an average annual salary of $108,319. On the other hand, vice presidents, product management are paid the highest salary in the start-up industry, with average annual pay of $176,856.Most product owners achieve a similar degree level compared to vice presidents, product management. For example, they're 2.9% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.Vice president, product management vs. Product development manager
A product development manager spearheads the development of new products within a company. Most of the time, their responsibilities revolve around conducting marketing research and analysis to determine consumers' needs, coordinating with the product development team to come up with new ideas, proposing business plans to the executives, and creating prototypes. A product development manager must also present a cost analysis, produce progress reports, and address inquiries and concerns. Furthermore, as a manager, it is essential to lead and encourage the staff, all while adhering to the company's policies and regulations.
Even though a few skill sets overlap between vice presidents, product management and product development managers, there are some differences that are important to note. For one, a vice president, product management might have more use for skills like "analytics," "cloud," "product vision," and "digital marketing." Meanwhile, some responsibilities of product development managers require skills like "customer service," "strong project management," "software development," and "development projects. "
The retail industry tends to pay the highest salaries for product development managers, with average annual pay of $107,708. Comparatively, the highest vice president, product management annual salary comes from the start-up industry.The average resume of product development managers showed that they earn lower levels of education compared to vice presidents, product management. So much so that theyacirc;euro;trade;re 11.7% less likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 0.7%.Types of vice president, product management
Updated January 8, 2025











