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Become A Vice President, Product Manager

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Working As A Vice President, Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $110,000

    Average Salary

What Does A Vice President, Product Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Vice President, Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Vice President, Product Manager jobs

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Average Length of Employment
Vice President 4.3 years
Product Director 3.4 years
Product Manager 3.4 years
Product Lead 2.9 years
Top Employers Before
Manager 2.9%
Consultant 2.7%
Associate 2.3%
Top Employers After
Consultant 4.4%
Director 2.9%
Owner 2.3%

Vice President, Product Manager Demographics

Gender

Male

62.1%

Female

36.3%

Unknown

1.6%
Ethnicity

White

79.5%

Asian

9.6%

Hispanic or Latino

8.6%

Unknown

1.5%

Black or African American

0.7%
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Languages Spoken

Spanish

32.7%

Portuguese

8.2%

Japanese

8.2%

French

8.2%

German

6.1%

Hindi

6.1%

Mandarin

6.1%

Urdu

4.1%

Italian

4.1%

Russian

2.0%

Chinese

2.0%

Greek

2.0%

Konkani

2.0%

Kannada

2.0%

Norwegian

2.0%

Carrier

2.0%

Korean

2.0%
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Vice President, Product Manager Education

Schools

New York University

15.2%

University of Phoenix

8.3%

Saint John's University - New York

6.2%

University of Texas at Austin

5.5%

Harvard University

4.8%

Ohio State University

4.8%

State University of New York Buffalo

4.8%

George Washington University

4.8%

Northeastern University

4.8%

University of Delaware

4.8%

Florida State University

4.8%

Syracuse University

4.1%

Fordham University

4.1%

University of Wisconsin - Milwaukee

3.4%

Pennsylvania State University

3.4%

DePaul University

3.4%

University of Pittsburgh -

3.4%

Northwestern University

3.4%

University of Washington

2.8%

Southern Methodist University

2.8%
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Majors

Business

29.6%

Finance

18.2%

Marketing

13.5%

Management

4.5%

Economics

4.3%

Accounting

4.3%

Project Management

3.1%

Communication

2.6%

Computer Science

2.4%

Psychology

2.1%

Political Science

1.9%

Information Technology

1.7%

English

1.7%

Computer Information Systems

1.7%

Law

1.7%

International Business

1.5%

Small Business Management

1.5%

Mathematics

1.4%

Education

1.2%

History

1.2%
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Degrees

Masters

42.4%

Bachelors

39.8%

Other

12.7%

Certificate

2.3%

Doctorate

1.8%

Associate

0.8%

Diploma

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Vice President, Product Manager Salaries

Job Title Company Location Start Date Salary
VP, Product Manager Pacific Investment Management Company (Pimco) Newport Beach, CA May 12, 2014 $193,000
Vice President, Product Manager JP Morgan Chase & Co San Francisco, CA Jun 05, 2016 $188,822
Vice President, Technical Product Manager TD Securities (USA) LLC New York, NY Nov 21, 2016 $175,000
Senior Vice President, Product Manager Pacific Investment Management Company (Pimco) Newport Beach, CA Apr 26, 2010 $165,000
Vice President, Product Manager Jpmorgan Chase & Co. New York, NY Mar 31, 2015 $160,000
Vice President-Product Manager Jpmorgan Chase & Co. New York, NY Oct 01, 2010 $155,000
Product Manager, Vice President Citibank, N.A New York, NY Mar 16, 2015 $154,500
Product Manager, Vice President Citibank, N.A. New York, NY Jun 17, 2011 $150,000
Product Manager, Vice President Jpmorgan Chase & Co. New York, NY Mar 10, 2016 $145,000
Vp/Project Manager-New Markets & Product Testing Jpmorgan Chase &Amp; Co. New York, NY Jun 30, 2014 $145,000
Assistant Vice President-Product Line Manager Chartis Insurance Agency, Inc. Chicago, IL Jun 15, 2013 $138,200
Product Manager, Vice President Citibank, N.A. New York, NY Jul 03, 2010 $135,000
Assistant Vice President, Product Manager Barclays Services Corp. New York, NY May 13, 2013 $132,000
Vice President, TS Product & Market Manager Jpmorgan Chase & Co Tampa, FL Aug 26, 2015 $130,000 -
$180,000
AVP-Product Manager The Nasdaq OMX Group Inc. New York, NY Nov 10, 2014 $129,800 -
$200,000
Vice President, Product Manager Markit North America, Inc. New York, NY Feb 02, 2015 $125,133 -
$144,500
SVP; Consumer Product Strategy Manager-I Bank of America N.A. Charlotte, NC Oct 03, 2011 $125,000 -
$145,000
Vice President, Product Manager Deutsche Bank Securities Inc. New York, NY Mar 25, 2010 $125,000
VP, Product Manager Pacific Investment Management Company (Pimco) Newport Beach, CA Oct 01, 2012 $125,000
Vice President, Product Manager SR. Jpmorgan Chase & Co. Chicago, IL Jul 25, 2016 $113,500
VP; Product Manager II Bank of America N.A. Charlotte, NC Jun 01, 2011 $110,000 -
$130,000
VP; Perf Measurement Product MGR Merrill Lynch Frisco, TX Nov 25, 2013 $110,000 -
$130,000
Vice President, Manager-Quantitative Products ITG Inc. New York, NY Aug 16, 2011 $110,000
Assistant Vice President, Product Manager, Analytics and Reporting Db Services New Jersey, Inc. Jersey City, NJ Jan 05, 2015 $109,172
AVP, Product Manager, Analytics & Reporting Db Services Nj Inc. Jersey City, NJ Jan 01, 2016 $109,171
AVP-Product Manager Nasdaq, Inc. New York, NY Nov 15, 2016 $108,992 -
$211,570
Product Manager, VP Espirito Santo Bank Miami, FL Nov 22, 2010 $108,000

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Top Skills for A Vice President, Product Manager

NewProductDevelopmentProductStrategyFinancialAdvisorsPortfolioComplianceOnlineVendorRelationshipsProductLinePlatformFeeIncomePWebProductManagementProjectManagementEquityAssetBusinessRequirementsAdditionalProductEnhancementsATM

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Top Vice President, Product Manager Skills

  1. New Product Development
  2. Product Strategy
  3. Financial Advisors
You can check out examples of real life uses of top skills on resumes here:
  • Partner with marketing and product/market owners on client communications, relating to enhancements and new product development.
  • Collaborated with existing and prospective clients to define technical enhancements consistent with product strategy.
  • Motivate and train external wholesaling teams on optimal approaches to work with Chase management and new financial advisors.
  • Created information database to track product impact issues to increase client portfolio.
  • Partnered with Risk management and Compliance to develop robust program to ensure compliance of regulatory requirements.

Top Vice President, Product Manager Employers

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