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The differences between vice president, product managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, product manager and a product marketing manager. Additionally, a vice president, product manager has an average salary of $144,547, which is higher than the $112,220 average annual salary of a product marketing manager.
The top three skills for a vice president, product manager include product management, project management and portfolio. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Vice President, Product Manager | Product Marketing Manager | |
| Yearly salary | $144,547 | $112,220 |
| Hourly rate | $69.49 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 134,144 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president, product manager is an executive professional who is responsible for managing a team of product managers that guide the success of a product and improving it. This vice president must develop marketing initiatives that could drive customer growth, product development, and improving cross-sell campaigns. The vice president should collaborate with multiple teams to provide various product ideas and business cases. This vice president must also interact with clients so that they can identify their needs and address issues related to the product.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Vice president, product managers and product marketing managers have different pay scales, as shown below.
| Vice President, Product Manager | Product Marketing Manager | |
| Average salary | $144,547 | $112,220 |
| Salary range | Between $102,000 And $204,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Pacific Investment Management Company LLC | Credit Karma |
| Best paying industry | Finance | Technology |
There are a few differences between a vice president, product manager and a product marketing manager in terms of educational background:
| Vice President, Product Manager | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice president, product managers' and product marketing managers' demographics:
| Vice President, Product Manager | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.6% Female, 35.4% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |