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The differences between vice president, product managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, product manager and a senior product marketing manager. Additionally, a vice president, product manager has an average salary of $144,547, which is higher than the $128,471 average annual salary of a senior product marketing manager.
The top three skills for a vice president, product manager include product management, project management and portfolio. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Vice President, Product Manager | Senior Product Marketing Manager | |
| Yearly salary | $144,547 | $128,471 |
| Hourly rate | $69.49 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 134,144 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president, product manager is an executive professional who is responsible for managing a team of product managers that guide the success of a product and improving it. This vice president must develop marketing initiatives that could drive customer growth, product development, and improving cross-sell campaigns. The vice president should collaborate with multiple teams to provide various product ideas and business cases. This vice president must also interact with clients so that they can identify their needs and address issues related to the product.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Vice president, product managers and senior product marketing managers have different pay scales, as shown below.
| Vice President, Product Manager | Senior Product Marketing Manager | |
| Average salary | $144,547 | $128,471 |
| Salary range | Between $102,000 And $204,000 | Between $97,000 And $168,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Pacific Investment Management Company LLC | Roku |
| Best paying industry | Finance | Technology |
There are a few differences between a vice president, product manager and a senior product marketing manager in terms of educational background:
| Vice President, Product Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice president, product managers' and senior product marketing managers' demographics:
| Vice President, Product Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 64.6% Female, 35.4% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |