What does a vice president, product manager do?
A vice president, product manager is an executive professional who is responsible for managing a team of product managers that guide the success of a product and improving it. This vice president must develop marketing initiatives that could drive customer growth, product development, and improving cross-sell campaigns. The vice president should collaborate with multiple teams to provide various product ideas and business cases. This vice president must also interact with clients so that they can identify their needs and address issues related to the product.
Vice president, product manager responsibilities
Here are examples of responsibilities from real vice president, product manager resumes:
- Manage and create original content for all of the firm's websites using HTML, JavaScript and CSS.
- Manage implementation of security procedures for ACH customer file delivery.
- Manage treasury management payment solutions and liquidity product cross-sell initiatives to small business customers.
- Lead cross-functional team in pioneering the application/game download ecosystem with the implementation of Java games and generating significant new revenue stream.
- Perform ROI research and analysis to secure product/project funding.
- Develop new products with excellent ROI for growing market changes and technology developments.
- Work with Photoshop for image editing, color management, image re-touching, and product photography.
- Used SQL to analyze big data, to produce infrastructure system reports and to create mock prototypes.
- Convert print-based material into multimedia formats such as CD-ROM and online (including all HTML programming for various online deployments).
- Edit photos on Photoshop and emailed/cal vendors about images and product information
- Review all channel metrics by portfolio to determine optimization strategy and drive conversion rate improvements.
- Establish annual product marketing plan and promotional calendar delivering against portfolio and banking center sales goals.
- Conduct research, conceptualize and implement consumer, business and commercial treasury management products and services.
- Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
- Detail design, C++, API development.
Vice president, product manager skills and personality traits
We calculated that 9% of Vice President, Product Managers are proficient in Product Management, Project Management, and Portfolio. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Vice President, Product Managers that have these skills listed on their resume here:
- Product Management, 9%
Created market competitive offerings by collaborating with product management to develop pricing models for new products and product line extensions.
- Project Management, 6%
Coordinated large-scale client migrations to SQL-based technology using modified agile project management approach.
- Portfolio, 5%
Tested new Charles River enhancements, engaging portfolio managers and traders to ensure day-to-day functionality was consistent with production version.
- Product Strategy, 5%
Collaborated with existing and prospective clients to define technical enhancements consistent with product strategy.
- Product Roadmap, 4%
Created and communicated an end user focused product roadmap and implemented an enhancement release methodology.
- Business Cases, 4%
Introduced formalized business case development and analysis as critical front-end component of all substantive development efforts.
Most vice president, product managers use their skills in "product management," "project management," and "portfolio" to do their jobs. You can find more detail on essential vice president, product manager responsibilities here:
Analytical skills. The most essential soft skill for a vice president, product manager to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a vice president, product manager resume shows how their duties depend on analytical skills: "developed supporting materials and used competitive analysis to drive product and program decisions that better positioned product lines towards incremental growth. "
Communication skills. Another soft skill that's essential for fulfilling vice president, product manager duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a vice president, product manager resume, here's how vice president, product managers can utilize communication skills in their job responsibilities: "managed conversion plans, communications and product match ups for 12 acquired bank's product lines. "
Creativity. This is an important skill for vice president, product managers to perform their duties. For an example of how vice president, product manager responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a vice president, product manager: "generated creative solutions for product enhancements by understanding the market, fa's needs, and client profile. ".
Interpersonal skills. For certain vice president, product manager responsibilities to be completed, the job requires competence in "interpersonal skills." The day-to-day duties of a vice president, product manager rely on this skill, as "managers must deal with a range of people in different roles, both inside and outside the organization." For example, this snippet was taken directly from a resume about how this skill applies to what vice president, product managers do: "possess strong analytical, communication and interpersonal skills. "
Organizational skills. Another crucial skill for a vice president, product manager to carry out their responsibilities is "organizational skills." A big part of what vice president, product managers relies on this skill, since "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." How this skill relates to vice president, product manager duties can be seen in an example from a vice president, product manager resume snippet: "leveraged cmm process model to materially increase end-user compute product management and organizational excellence of the team. "
The three companies that hire the most vice president, product managers are:
- JPMorgan Chase & Co.129 vice president, product managers jobs
- Synchrony Financial88 vice president, product managers jobs
- Citi40 vice president, product managers jobs
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Compare different vice president, product managers
Vice president, product manager vs. Media manager
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
While similarities exist, there are also some differences between vice president, product managers and media manager. For instance, vice president, product manager responsibilities require skills such as "product management," "portfolio," "product strategy," and "product roadmap." Whereas a media manager is skilled in "kpis," "media planning," "media management," and "powerpoint." This is part of what separates the two careers.
Media managers really shine in the automotive industry with an average salary of $108,113. Comparatively, vice president, product managers tend to make the most money in the finance industry with an average salary of $131,113.The education levels that media managers earn slightly differ from vice president, product managers. In particular, media managers are 9.0% less likely to graduate with a Master's Degree than a vice president, product manager. Additionally, they're 0.4% less likely to earn a Doctoral Degree.Vice president, product manager vs. Product lead
A product lead is responsible for monitoring the development of new products and services of an organization, starting from brand conceptualization to official market release and distribution. Product leads identify effective product management by conducting data analysis and evaluating market statistics of customer demands. They coordinate with the clients on their specifications and requirements, including the budget limit and timely deliverables. A product lead manages the brand promotion on media platforms, creating content that adheres to the target audience.
Each career also uses different skills, according to real vice president, product manager resumes. While vice president, product manager responsibilities can utilize skills like "portfolio," "cash management," "commercial banking," and "risk management," product leads use skills like "architecture," "cloud," "user experience," and "continuous improvement."
Product leads earn a lower average salary than vice president, product managers. But product leads earn the highest pay in the hospitality industry, with an average salary of $129,039. Additionally, vice president, product managers earn the highest salaries in the finance with average pay of $131,113 annually.Average education levels between the two professions vary. Product leads tend to reach similar levels of education than vice president, product managers. In fact, they're 1.7% more likely to graduate with a Master's Degree and 0.4% more likely to earn a Doctoral Degree.Vice president, product manager vs. Product director
The duties of a product director depend on one's place or industry of employment. Typically, their responsibilities revolve around overseeing the product development operations to ensure smooth flow and efficiency, devise strategies to improve processes, gather relevant data such as sales and customer feedback, and coordinate with different departments in developing new products and services. Furthermore, as a director, it is essential to lead and encourage departments to meet goals, all while implementing the company's policies and regulations, including its mission and vision.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a vice president, product manager is likely to be skilled in "portfolio," "treasury," "strong analytical," and "cash management," while a typical product director is skilled in "software development," "product vision," "kpis," and "scrum."
Product directors make a very good living in the internet industry with an average annual salary of $155,810. On the other hand, vice president, product managers are paid the highest salary in the finance industry, with average annual pay of $131,113.When it comes to education, product directors tend to earn similar degree levels compared to vice president, product managers. In fact, they're 1.8% more likely to earn a Master's Degree, and 1.1% more likely to graduate with a Doctoral Degree.Vice president, product manager vs. Web manager
Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.
Even though a few skill sets overlap between vice president, product managers and web managers, there are some differences that are important to note. For one, a vice president, product manager might have more use for skills like "product management," "portfolio," "product strategy," and "product roadmap." Meanwhile, some responsibilities of web managers require skills like "wordpress," "html css," "google analytics," and "html. "
The average resume of web managers showed that they earn lower levels of education compared to vice president, product managers. So much so that theyacirc;euro;trade;re 7.8% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.3%.Types of vice president, product manager
Updated January 8, 2025
