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Become A Vice President-Products

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Working As A Vice President-Products

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $132,045

    Average Salary

What Does A Vice President-Products Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Vice President-Products

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Vice President-Products jobs

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Vice President-Products Career Paths

Vice President-Products
President Of Operations Sales/Marketing Director Of Sales
Director Of Enterprise Sales
12 Yearsyrs
Managing Director Principal Consultant Senior Manager
Director Of Sales
10 Yearsyrs
Vice President, Business Development President/Chief Executive Officer Business Developer
Director Of Sales & Business Development
13 Yearsyrs
Vice President & General Manager Executive Vice President Business Development Manager
Director Of Sales, Americas
13 Yearsyrs
Vice President & General Manager President & Chief Operating Officer Business Developer
Director, Strategic Accounts
13 Yearsyrs
President Of Operations Sales Consultant Regional Accounts Manager
Enterprise Account Manager
9 Yearsyrs
Vice President Product Development Chief Technology Officer Chief Information Officer
General Manager
7 Yearsyrs
Sales/Marketing Sales And Marketing Manager Account Manager
Major Account Manager
7 Yearsyrs
Chief Executive Officer Management Consultant Senior Manager
Marketing Director
7 Yearsyrs
Chief Executive Officer Specialist Account Manager
Marketing Manager
6 Yearsyrs
Sales/Marketing Sales Manager Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Managing Director Chief Executive Officer Management Consultant
Product Manager
7 Yearsyrs
Executive Vice President Business Development Manager Director Of Sales
Sales Vice President
9 Yearsyrs
Chief Operating Officer Management Consultant Senior Project Manager
Senior Product Manager
9 Yearsyrs
Vice President Product Development Vice President, Business Development
Senior Vice President, Sales
14 Yearsyrs
Business Developer Business Manager Regional Sales Manager
Strategic Accounts Manager
9 Yearsyrs
Vice President, Business Development Managing Partner Operations Director
Vice President & General Manager
12 Yearsyrs
Business Developer Business Development Manager Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
Executive Vice President Senior Consultant Senior Product Manager
Vice President Product Development
12 Yearsyrs
Chief Operating Officer President/Chief Executive Officer Business Developer
Vice President, Business Development
13 Yearsyrs
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Average Length of Employment
Vice President 4.3 years
Product Director 3.4 years
Product Manager 3.4 years
Product Lead 2.9 years
Top Employers Before
Director 5.5%
Manager 3.9%
Consultant 3.3%
Top Employers After
President 7.1%
Consultant 6.3%
Principal 3.8%
Director 2.5%

Vice President-Products Demographics

Gender

Male

76.6%

Female

20.7%

Unknown

2.7%
Ethnicity

White

78.2%

Asian

10.9%

Hispanic or Latino

8.1%

Unknown

2.1%

Black or African American

0.7%
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Languages Spoken

Spanish

34.7%

French

18.7%

German

8.0%

Portuguese

5.3%

Chinese

4.0%

Japanese

4.0%

Russian

4.0%

Carrier

2.7%

Dutch

2.7%

Italian

2.7%

Swedish

1.3%

Bulgarian

1.3%

Gujarati

1.3%

Mandarin

1.3%

Greek

1.3%

Hindi

1.3%

Hmong

1.3%

Polish

1.3%

Arabic

1.3%

Thai

1.3%
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Vice President-Products Education

Schools

New York University

11.6%

Northwestern University

6.5%

University of Chicago

6.0%

Harvard University

5.6%

Massachusetts Institute of Technology

5.6%

Pace University - New York

5.1%

Cornell University

5.1%

Columbia University

5.1%

Boston University

5.1%

University of Southern California

4.7%

Carnegie Mellon University

4.7%

University of Phoenix

4.7%

University of California - Berkeley

4.2%

University of Washington

4.2%

George Washington University

3.7%

Santa Clara University

3.7%

Pennsylvania State University

3.7%

University of Notre Dame

3.7%

Northeastern University

3.7%

Villanova University

3.3%
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Majors

Business

30.5%

Finance

16.1%

Marketing

8.5%

Computer Science

6.7%

Management

6.1%

Electrical Engineering

5.9%

Economics

3.7%

Accounting

3.0%

Psychology

2.3%

Political Science

2.3%

Communication

2.0%

Computer Engineering

1.7%

Education

1.6%

Mechanical Engineering

1.6%

Law

1.6%

Graphic Design

1.5%

Computer Information Systems

1.4%

History

1.3%

Mathematics

1.3%

Information Systems

1.1%
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Degrees

Masters

40.8%

Bachelors

39.0%

Other

13.2%

Doctorate

3.4%

Certificate

1.7%

Associate

1.5%

Diploma

0.3%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Vice President-Products Salaries

Job Title Company Location Start Date Salary
Vice President of Product Headspace, Inc. CA Nov 23, 2015 $270,000
Vice President; Product Specialist, Latin America Merrill Lynch New York, NY May 17, 2016 $250,000
VP Apparel Product Creation VF Outdoor LLC Alameda, CA Sep 29, 2016 $250,000
Vice President, Product Specialist I Merrill Lynch New York, NY Aug 23, 2016 $240,000 -
$260,000
Vice President; Securities/Product Specialist II Bank of America N.A. Charlotte, NC Oct 03, 2016 $240,000 -
$260,000
Vice President-Product Specialist II Merrill Lynch New York, NY May 03, 2016 $240,000 -
$260,000
Vice President, Product Specialist II Merrill Lynch New York, NY Aug 23, 2016 $240,000 -
$260,000
Vice President, Securities/Product Specialist II Bank of America N.A. Charlotte, NC Aug 23, 2016 $240,000 -
$260,000
VP; Securities/Product Sales Person Merrill Lynch New York, NY Jun 15, 2015 $240,000 -
$260,000
Vice President; Securities/Product Specialist II Bank of America N.A. Charlotte, NC Feb 11, 2015 $240,000 -
$260,000
Vice President; Securities/Product Specialist II Bank of America N.A. Charlotte, NC Feb 24, 2016 $240,000 -
$260,000
Vice President, Product Specialist II Bank of America N.A. Charlotte, NC Sep 16, 2015 $240,000 -
$260,000
Vice President; Product Specialist I Merrill Lynch New York, NY Feb 09, 2016 $240,000 -
$260,000
Vice President; Securities/Product Salesperson Merrill Lynch New York, NY Mar 24, 2016 $235,000
VP, Product Virgin Pulse, Inc. Framingham, MA Nov 28, 2016 $190,000
VP of Product Ellation, Inc. San Francisco, CA Jun 20, 2016 $190,000
Vice President; Securities/Product Sales Person Merrill Lynch New York, NY Apr 14, 2016 $190,000 -
$210,000
Vice President, Securities/Product Salesperson Merrill Lynch San Francisco, CA May 09, 2016 $190,000 -
$210,000
VP of Product Design Say Media, Inc. San Francisco, CA Apr 17, 2015 $188,822 -
$210,000
VP of Product Crunchyroll, Inc. San Francisco, CA Dec 10, 2015 $188,822
VP of Product Crunchyroll, Inc. San Francisco, CA Apr 22, 2016 $188,822
VP-Head of Product Recall USA/Canada XL Specialty Insurance Company Boston, MA Apr 11, 2015 $164,549 -
$200,066
VP-Digital Ad Products Crowdmix Inc. Los Angeles, CA Jan 03, 2016 $160,000
VP of Product Brigade Media, Inc. San Francisco, CA Nov 03, 2016 $160,000 -
$250,000
Vice President, Securitiezed Products Researcher Nomura Securities International, Inc. New York, NY Sep 16, 2016 $158,000 -
$168,000
Vice President, Securitized Products JP Morgan Chase & Co New York, NY Apr 03, 2016 $155,834
Vice President, Structured Products Jpmorgan Chase &Amp; Co. New York, NY Jan 02, 2015 $155,000
Vice President of Beauty Product Into The Gloss, Inc. New York, NY Sep 08, 2015 $150,000
VP of Product & Support Financial Software Solutions, L.L.C. Houston, TX Oct 28, 2016 $150,000

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Top Skills for A Vice President-Products

NewProductDevelopmentProductStrategyPlatformRevenueGrowthFinancialPProductManagementProductPortfolioProductLineDeliveryWebOnlineComplianceBusinessDevelopmentBusinessUnitProductRoadmapEquityAssetAdditionalBusinessPlan

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Top Vice President-Products Skills

  1. New Product Development
  2. Product Strategy
  3. Platform
You can check out examples of real life uses of top skills on resumes here:
  • Led New Product Development from technology conception through manufacturing.
  • Developed product strategy and conducted market analysis and focus groups to validate strategy as well as features & market fit.
  • Led strategic initiative to standardize reconciliations from a legacy platform to strategic platforms.
  • Initiated strong international revenue growth of over 11% throughout the divestiture process, insuring higher buy out values for SPAR.
  • Performance-focused leader; supporting financial goals & collaborating with executives on organizational goals and initiatives.

Top Vice President-Products Employers

Vice President-Products Videos

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