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Become A Vice President-Products

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Working As A Vice President-Products

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $169,560

    Average Salary

What Does A Vice President-Products Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Vice President-Products

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Vice President-Products Jobs

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Vice President-Products Career Paths

Vice President-Products
Chief Technology Officer Senior Product Manager Director, Product Marketing
Director Of Channel Marketing
12 Yearsyrs
Sales And Marketing Vice President Management Consultant Senior Product Manager
Director Of Marketing And Product Management
10 Yearsyrs
Vice President Product Development Chief Executive Officer Director Of Strategy
Director Of Strategy & Marketing
6 Yearsyrs
Vice President & General Manager Board Of Directors Member Business Development Director
Director, Strategic Alliances
12 Yearsyrs
Chief Technology Officer Senior Project Manager Senior Manager Of Marketing
Director, Strategic Marketing
10 Yearsyrs
Managing Director Marketing Consultant Product Marketing Manager
Global Product Marketing Manager
9 Yearsyrs
Vice President, Business Development Senior Consultant Product Manager
Manager, Product Management
9 Yearsyrs
Sales And Marketing Vice President Business Development Manager Marketing Director
Regional Marketing Director
7 Yearsyrs
Managing Director President And Founder Senior Product Manager
Senior Director, Product
12 Yearsyrs
Vice President Product Development Co-Founder Director Of Product Development
Senior Director, Product Development
14 Yearsyrs
Vice President & General Manager Management Consultant Senior Product Manager
Senior Director, Product Management
14 Yearsyrs
Executive Vice President Marketing Consultant Director, Product Marketing
Senior Director, Product Marketing
13 Yearsyrs
Operations Vice President Senior Consultant Senior Product Manager
Senior Manager, Product Management
11 Yearsyrs
Chief Operating Officer Business Consultant Product Marketing Manager
Solutions Marketing Manager
9 Yearsyrs
Operations Vice President Vice President, Business Development
Vice President, Corporate Development
13 Yearsyrs
Executive Vice President Regional Director Marketing Vice President
Vice President, Merchandising
12 Yearsyrs
Vice President, Business Development Vice President And Manager
Vice President, Product Manager
10 Yearsyrs
Chief Operating Officer Co-Founder Product Management Director
Vice President, Products & Marketing
13 Yearsyrs
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Do you work as a Vice President-Products?

Help others decide if this is a good career for them

Average Length of Employment
Product Director 3.4 years
Product Lead 3.0 years
Top Employers Before
Director 6.7%
Manager 4.2%
Consultant 3.5%
Top Employers After
President 8.1%
Consultant 6.3%
Principal 4.2%
Founder 2.7%
Owner 2.7%

Do you work as a Vice President-Products?

Vice President-Products Demographics

Gender

Male

78.0%

Female

19.0%

Unknown

2.9%
Ethnicity

White

60.2%

Hispanic or Latino

13.6%

Asian

11.3%

Black or African American

10.8%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

33.9%

French

21.0%

German

8.1%

Portuguese

4.8%

Russian

4.8%

Chinese

3.2%

Japanese

3.2%

Carrier

3.2%

Swedish

1.6%

Bulgarian

1.6%

Mandarin

1.6%

Gujarati

1.6%

Dutch

1.6%

Greek

1.6%

Hindi

1.6%

Hmong

1.6%

Polish

1.6%

Arabic

1.6%

Italian

1.6%
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Vice President-Products Education

Schools

New York University

11.0%

Northwestern University

7.3%

University of Chicago

6.8%

Harvard University

5.8%

Massachusetts Institute of Technology

5.8%

Pace University - New York

5.2%

Columbia University

5.2%

Boston University

5.2%

University of Southern California

5.2%

Cornell University

4.7%

Carnegie Mellon University

4.2%

University of Phoenix

4.2%

Vanderbilt University

3.7%

University of California - Berkeley

3.7%

University of Pennsylvania

3.7%

Pennsylvania State University

3.7%

University of Utah

3.7%

University of Washington

3.7%

Northeastern University

3.7%

University of Arizona

3.7%
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Majors

Business

30.7%

Finance

15.7%

Marketing

9.3%

Management

6.7%

Computer Science

6.0%

Electrical Engineering

5.9%

Economics

3.7%

Accounting

3.2%

Psychology

2.2%

Political Science

2.1%

Education

1.8%

Mechanical Engineering

1.8%

Computer Engineering

1.7%

Communication

1.4%

Computer Information Systems

1.4%

Mathematics

1.4%

Information Systems

1.3%

Graphic Design

1.3%

History

1.3%

Fine Arts

1.2%
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Degrees

Masters

40.8%

Bachelors

39.7%

Other

12.9%

Doctorate

3.1%

Certificate

1.8%

Associate

1.4%

Diploma

0.2%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Vice President-Products Salaries

Job Title Company Location Start Date Salary
Vice President of Product Headspace, Inc. CA Nov 23, 2015 $270,000
Vice President; Product Specialist, Latin America Merrill Lynch New York, NY May 17, 2016 $250,000
VP Apparel Product Creation VF Outdoor LLC Alameda, CA Sep 29, 2016 $250,000
Vice President, Product Specialist I Merrill Lynch New York, NY Aug 23, 2016 $240,000 -
$260,000
Vice President; Securities/Product Specialist II Bank of America N.A. Charlotte, NC Oct 03, 2016 $240,000 -
$260,000
Vice President-Product Specialist II Merrill Lynch New York, NY May 03, 2016 $240,000 -
$260,000
Vice President, Product Specialist II Merrill Lynch New York, NY Aug 23, 2016 $240,000 -
$260,000
Vice President, Securities/Product Specialist II Bank of America N.A. Charlotte, NC Aug 23, 2016 $240,000 -
$260,000
VP; Securities/Product Sales Person Merrill Lynch New York, NY Jun 15, 2015 $240,000 -
$260,000
Vice President; Securities/Product Specialist II Bank of America N.A. Charlotte, NC Feb 11, 2015 $240,000 -
$260,000
Vice President; Securities/Product Specialist II Bank of America N.A. Charlotte, NC Feb 24, 2016 $240,000 -
$260,000
Vice President, Product Specialist II Bank of America N.A. Charlotte, NC Sep 16, 2015 $240,000 -
$260,000
Vice President; Product Specialist I Merrill Lynch New York, NY Feb 09, 2016 $240,000 -
$260,000
Vice President; Securities/Product Salesperson Merrill Lynch New York, NY Mar 24, 2016 $235,000
VP, Product Virgin Pulse, Inc. Framingham, MA Nov 28, 2016 $190,000
VP of Product Ellation, Inc. San Francisco, CA Jun 20, 2016 $190,000
Vice President; Securities/Product Sales Person Merrill Lynch New York, NY Apr 14, 2016 $190,000 -
$210,000
Vice President, Securities/Product Salesperson Merrill Lynch San Francisco, CA May 09, 2016 $190,000 -
$210,000
VP of Product Design Say Media, Inc. San Francisco, CA Apr 17, 2015 $188,822 -
$210,000
VP of Product Crunchyroll, Inc. San Francisco, CA Dec 10, 2015 $188,822
VP of Product Crunchyroll, Inc. San Francisco, CA Apr 22, 2016 $188,822
VP-Head of Product Recall USA/Canada XL Specialty Insurance Company Boston, MA Apr 11, 2015 $164,549 -
$200,066
VP of Product Brigade Media, Inc. San Francisco, CA Nov 03, 2016 $160,000 -
$250,000
VP-Digital Ad Products Crowdmix Inc. Los Angeles, CA Jan 03, 2016 $160,000
Vice President, Securitiezed Products Researcher Nomura Securities International, Inc. New York, NY Sep 16, 2016 $158,000 -
$168,000
Vice President, Securitized Products JP Morgan Chase & Co New York, NY Apr 03, 2016 $155,834
Vice President, Structured Products Jpmorgan Chase & Co. New York, NY Jan 02, 2015 $155,000
Vice President of Beauty Product Into The Gloss, Inc. New York, NY Sep 08, 2015 $150,000
VP of Product & Support Financial Software Solutions, L.L.C. Houston, TX Oct 28, 2016 $150,000

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Top Skills for A Vice President-Products

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  1. New Product Development
  2. Product Strategy
  3. Platform
You can check out examples of real life uses of top skills on resumes here:
  • Led New Product Development from technology conception through manufacturing.
  • Developed and implemented product strategy and marketing initiatives.
  • Led creation of a Video Syndication Platform to facilitate distribution of mobile video across fragmented industry.
  • Created a product management & product marketing function based on the Pragmatic Marketing methodology.
  • Promoted to lead a 14-person product management team responsible for the global $11 billion TRW Automotive safety product portfolio.

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Top 10 Best States for Vice Presidents-Products

  1. California
  2. Colorado
  3. Rhode Island
  4. Virginia
  5. New York
  6. New Jersey
  7. Massachusetts
  8. Delaware
  9. Washington
  10. District of Columbia
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  • (573 jobs)
  • (123 jobs)
  • (682 jobs)
  • (1,882 jobs)
  • (706 jobs)
  • (1,083 jobs)
  • (77 jobs)
  • (1,179 jobs)
  • (181 jobs)

Top Vice President-Products Employers

Jobs From Top Vice President-Products Employers

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