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The role of a Vice President of Products is crucial in guiding product management and strategy within an organization. As of October 2025, the average salary for this position stands at $174,756 per year, translating to approximately $84 per hour. Salaries can vary significantly based on factors including geographic location, industry sector, and years of experience.
For example, highest-paying states for this role include California and New York, where the salaries can exceed the national average. Cities like San Francisco, New York City, and Seattle are known for offering some of the most lucrative pay packages for Vice Presidents in this field.
Additionally, individuals with extensive experience or those working in technology and finance sectors tend to earn higher salaries. To maximize earning potential, professionals should consider roles in large corporations or high-growth companies, which often provide competitive compensation packages.
Understanding these factors can guide prospective candidates in making informed career decisions. By researching salary trends and opportunities, candidates can position themselves effectively in the job market.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level vice president-products | $130,000 | $62.37 |
| Mid-level vice president-products | $139,000 | $66.62 |
| Senior-level vice president-products | $315,000 | $151.54 |
The highest-paying states for vice presidents-products are Alaska, Nevada, and California. The lowest average vice president-products salary states are North Carolina, Mississippi, and South Carolina.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Oregon | $178,347 | $85.74 |
| 2 | Washington | $173,998 | $83.65 |
| 3 | Nevada | $183,863 | $88.40 |
| 4 | California | $181,021 | $87.03 |
| 5 | Alaska | $185,627 | $89.24 |
| 6 | Utah | $156,050 | $75.02 |
| 7 | Illinois | $158,761 | $76.33 |
| 8 | Minnesota | $159,031 | $76.46 |
| 9 | Pennsylvania | $153,879 | $73.98 |
| 10 | Idaho | $155,746 | $74.88 |
| 11 | Montana | $154,653 | $74.35 |
| 12 | Missouri | $158,757 | $76.33 |
| 13 | Michigan | $156,327 | $75.16 |
| 14 | Colorado | $158,505 | $76.20 |
| 15 | New Mexico | $153,182 | $73.65 |
| 16 | North Dakota | $153,046 | $73.58 |
| 17 | Massachusetts | $152,673 | $73.40 |
| 18 | Ohio | $149,612 | $71.93 |
| 19 | Rhode Island | $150,607 | $72.41 |
| 20 | Maryland | $158,010 | $75.97 |
| 21 | Arizona | $150,569 | $72.39 |
| 22 | South Dakota | $149,925 | $72.08 |
| 23 | Texas | $147,763 | $71.04 |
| 24 | Connecticut | $150,921 | $72.56 |
| 25 | Iowa | $150,877 | $72.54 |
| 26 | New York | $150,187 | $72.21 |
| 27 | Indiana | $149,709 | $71.98 |
| 28 | Kentucky | $149,573 | $71.91 |
| 29 | Vermont | $148,420 | $71.36 |
| 30 | District of Columbia | $148,998 | $71.63 |
| 31 | Wyoming | $147,847 | $71.08 |
| 32 | Wisconsin | $147,723 | $71.02 |
| 33 | Maine | $149,927 | $72.08 |
| 34 | New Jersey | $147,487 | $70.91 |
| 35 | Kansas | $145,781 | $70.09 |
| 36 | Nebraska | $145,926 | $70.16 |
| 37 | New Hampshire | $147,502 | $70.91 |
| 38 | Oklahoma | $145,238 | $69.83 |
| 39 | Tennessee | $139,053 | $66.85 |
| 40 | Virginia | $142,228 | $68.38 |
| 41 | North Carolina | $134,863 | $64.84 |
| 42 | Arkansas | $136,925 | $65.83 |
| 43 | Hawaii | $150,300 | $72.26 |
| 44 | Georgia | $137,743 | $66.22 |
| 45 | West Virginia | $138,538 | $66.60 |
| 46 | Delaware | $128,081 | $61.58 |
| 47 | Florida | $124,707 | $59.96 |
| 48 | Alabama | $135,833 | $65.30 |
| 49 | South Carolina | $134,026 | $64.44 |
| 50 | Mississippi | $134,736 | $64.78 |
| 51 | Louisiana | $132,215 | $63.56 |
The highest-paying cities for vice presidents-products are San Francisco, CA, Las Vegas, NV, and Seattle, WA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $206,687 | $99.37 |
| 2 | Las Vegas, NV | $202,993 | $97.59 |
| 3 | Seattle, WA | $192,072 | $92.34 |
| 4 | Denver, CO | $166,871 | $80.23 |
| 5 | Chicago, IL | $164,962 | $79.31 |
| 6 | Eden Prairie, MN | $164,591 | $79.13 |
| 7 | Salt Lake City, UT | $163,429 | $78.57 |
| 8 | Baltimore, MD | $162,648 | $78.20 |
| 9 | Harrisburg, PA | $157,454 | $75.70 |
| 10 | Albany, NY | $157,237 | $75.59 |
| 11 | Plano, TX | $156,540 | $75.26 |
| 12 | Phoenix, AZ | $156,383 | $75.18 |
| 13 | Des Moines, IA | $155,648 | $74.83 |
| 14 | Cambridge, MA | $155,048 | $74.54 |
| 15 | Hartford, CT | $154,176 | $74.12 |
| 16 | Indianapolis, IN | $153,804 | $73.94 |
| 17 | Columbus, OH | $153,329 | $73.72 |
| 18 | Urban Honolulu, HI | $152,743 | $73.43 |
| 19 | Washington, DC | $151,919 | $73.04 |
| 20 | Newark, NJ | $149,959 | $72.10 |
A vice president-products's salary ranges from $116,000 a year at the 10th percentile to $261,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $261,000 | $21,750 | $125 |
| 75th Percentile | $215,000 | $17,917 | $103 |
| Average | $174,756 | $14,563 | $84 |
| 25th Percentile | $141,000 | $11,750 | $68 |
| 10th Percentile | $116,000 | $9,667 | $56 |
The highest paying types of vice presidents-products are senior vice president of marketing, vice president, product management, and marketing vice president.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
| Head Of Business Development | $134,190 | $11,182 | $64.51 | 158,539 |
| Global Director | $157,749 | $13,146 | $75.84 | 81,120 |
| Product Management Director | $156,724 | $13,060 | $75.35 | 170,460 |
| Planning Director | $131,978 | $10,998 | $63.45 | 51,861 |
| Product Director | $148,910 | $12,409 | $71.59 | 125,200 |
Top companies hiring vice presidents-products now:
Vice president-products salaries at Aspiration and VF are the highest-paying according to our most recent salary estimates. In addition, the average vice president-products salary at companies like Google and Sharecare are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Aspiration | $230,801 | $110.96 |
| 2 | VF | $222,677 | $107.06 |
| 3 | $220,054 | $105.80 | |
| 4 | Sharecare | $219,447 | $105.50 |
| 5 | Sally Beauty Holdings | $217,579 | $104.61 |
| 6 | Forever 21 | $216,601 | $104.14 |
| 7 | Zendesk | $216,249 | $103.97 |
| 8 | Castlight Health | $215,983 | $103.84 |
| 9 | Onfleet | $213,082 | $102.44 |
| 10 | Blue Apron | $211,136 | $101.51 |
| 11 | Walgreens | $210,353 | $101.13 |
| 12 | Yahoo | $209,212 | $100.58 |
| 13 | LRN | $207,310 | $99.67 |
| 14 | Anomali | $207,135 | $99.58 |
| 15 | ViacomCBS | $206,813 | $99.43 |
| 16 | Amazon | $206,628 | $99.34 |
| 17 | Change.org | $204,666 | $98.40 |
| 18 | Verisk Analytics | $202,646 | $97.43 |
| 19 | Dropbox | $202,020 | $97.13 |
| 20 | theSkimm | $201,654 | $96.95 |
The average vice president-products salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $173,862 | $83.59 |
| 2 | Finance | $172,942 | $83.15 |
| 3 | Telecommunication | $171,141 | $82.28 |
| 4 | Manufacturing | $169,823 | $81.65 |
The average vice president-products salary has risen by $32,156 over the last ten years. In 2014, the average vice president-products earned $142,600 annually, but today, they earn $174,756 a year. That works out to a 8% change in pay for vice presidents-products over the last decade.
Compare vice president-products salaries for cities or states with the national average over time.
Compare vice president-products salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $175,000 | $84.02 | +3.7% |
| 2024 | $168,000 | $80.87 | +1.9% |
| 2023 | $165,000 | $79.36 | +1.5% |
| 2022 | $163,000 | $78.14 | +0.8% |
| 2021 | $161,000 | $77.52 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Aristocrat | VP, Product Enterprise-PMO | Las Vegas, NV | 06/30/2025 | $250,705 |
| Blackrock | Vice President, Product Strategy-Infrastructure Credit | Day, NY | 06/30/2025 | $170,000 |
| Blackrock | Vice President, SMA Product Strategist | Princeton, NJ | 06/30/2025 | $127,500 |
| Blackrock | Vice President, Product Oversight and Governance | Boston, MA | 06/30/2025 | $117,500 |
| Marsh McLennan Agency-Michigan | Vice President, Product & Technology Delivery Lead-Strategic Growth Programs | New York, NY | 06/30/2025 | $136,000 |
| Headspace | VP of Product, Member Experience | San Francisco, CA | 06/29/2025 | $242,000 |
| Rocket Lawyer | VP of AI, Product and Engineering (Remote | Boone, CO | 06/29/2025 | $275,000 |
| Rocket Lawyer | VP of AI, Product and Engineering (Remote | Cove, UT | 06/29/2025 | $275,000 |
| Rocket Lawyer | VP of AI, Product and Engineering (Remote | San Francisco, CA | 06/29/2025 | $275,000 |
| Get It-Finance | VP of Product-Remote | WFH | San Diego, CA | 06/29/2025 | $250,000 |
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