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What does a vice president-products do?

Updated January 8, 2025
7 min read

A vice president of products is in charge of devising strategies to implement the company's vision and mission when it comes to products and services. Their responsibilities typically revolve around overseeing manufacturing and marketing operations, developing guidelines and roadmaps, and spearheading programs and projects to improve the workflow and workforce performance. Furthermore, they must also perform research and analysis to identify new business and client opportunities, conduct regular performance assessments, and liaise with key clients and distributors in adherence to the company's goals and policies.

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Vice president-products responsibilities

Here are examples of responsibilities from real vice president-products resumes:

  • Key outputs: first mobile offering, SaaS and manage application offering.
  • Lead CPE (STB) application architecture, development and test and validation of system and cloud operations.
  • Recruit and lead a team of seven consisting of development, UI design, marketing and legal talent.
  • Manage a team of 4 developers to work on BAU queue as well as re-engineering projects utilizing scrum and agile techniques.
  • Manage applications to meet the industry standard rigorous controls and regulations, specifically relate to the SOX and information security standards.
  • Manage outsourced QA methodology and process.
  • Develop use-case design for Clariture SaaS platform for all customer segments across product portfolio.
  • Re-Structure, streamline roles, and KPIs to accelerate development.
  • Design and implement a new executive dashboard of KPIs and KRIs for global leaders.
  • Lead teams that develop and deliver several large-scale, mission-critical healthcare applications.
  • Design and implement the cloud infrastructure, continuous integration and automate deployment process.
  • Lead all aspects of the SDLC across multiple technology organizations demonstrating both direct and matrix management capabilities.
  • Attain greater efficiency by introducing new SAN technology including Fibre-channel after careful evaluation prove it to be reliable and progressive technology.
  • Realign product sales strategies to include mix of B2B and B2C segments that result in increase incremental product sales.
  • Optimize dashboard reporting of procurement savings by introducing Qlikview, data visualization tool.

Vice president-products skills and personality traits

We calculated that 10% of Vice Presidents-Products are proficient in Product Management, Product Strategy, and Direct Reports. They’re also known for soft skills such as Creativity, Analytical skills, and Communication skills.

We break down the percentage of Vice Presidents-Products that have these skills listed on their resume here:

  • Product Management, 10%

    Owned Product Management and Product Marketing for $150 million global media product line for premier hospitality-focused mar-tech/ad-tech company.

  • Product Strategy, 5%

    Prepared and articulated product strategy and vision company-wide, including to Board of Directors and senior-leadership team.

  • Direct Reports, 5%

    Led software engineering, managing 10 direct reports and 192 indirect reports in the United States, India, and Europe.

  • Product Vision, 5%

    Facilitated presentation of product vision to company and stakeholders.

  • Healthcare, 4%

    Served on ViiV Healthcare integration team analyzing, outlining, and ultimately recommending business structures endorsed and implemented.

  • Project Management, 4%

    Developed a standardized project management process for all projects based upon scope and deliverable complexity.

"product management," "product strategy," and "direct reports" are among the most common skills that vice presidents-products use at work. You can find even more vice president-products responsibilities below, including:

Creativity. To carry out their duties, the most important skill for a vice president-products to have is creativity. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Vice presidents-products often use creativity in their day-to-day job, as shown by this real resume: "manage the consumer products licensing, product development, and creative teams. "

Analytical skills. Many vice president-products duties rely on analytical skills. "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.," so a vice president-products will need this skill often in their role. This resume example is just one of many ways vice president-products responsibilities rely on analytical skills: "performed detailed economic modeling, due diligence, market analysis, comparative transaction analysis, and internal accounting. "

Communication skills. vice presidents-products are also known for communication skills, which are critical to their duties. You can see how this skill relates to vice president-products responsibilities, because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." A vice president-products resume example shows how communication skills is used in the workplace: "developed a cutting edge saas control panel powering integrated email, sms and appmail/push notification communication. "

Organizational skills. A big part of what vice presidents-products do relies on "organizational skills." You can see how essential it is to vice president-products responsibilities because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Here's an example of how this skill is used from a resume that represents typical vice president-products tasks: "performed operational due diligence, evaluated management team and assessed organizational culture for post buy integration plans. "

See the full list of vice president-products skills

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Compare different vice presidents-products

Vice president-products vs. Marketing manager

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

We looked at the average vice president-products salary and compared it with the wages of a marketing manager. Generally speaking, marketing managers are paid $70,206 lower than vice presidents-products per year.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both vice president-products and marketing manager positions are skilled in direct reports, project management, and product development.

While similarities exist, there are also some differences between vice presidents-products and marketing manager. For instance, vice president-products responsibilities require skills such as "product management," "product strategy," "product vision," and "healthcare." Whereas a marketing manager is skilled in "marketing campaigns," "integrated marketing," "email marketing," and "customer service." This is part of what separates the two careers.

Marketing managers tend to make the most money working in the technology industry, where they earn an average salary of $115,553. In contrast, vice presidents-products make the biggest average salary, $173,862, in the technology industry.The education levels that marketing managers earn slightly differ from vice presidents-products. In particular, marketing managers are 8.6% less likely to graduate with a Master's Degree than a vice president-products. Additionally, they're 1.7% less likely to earn a Doctoral Degree.

Vice president-products vs. Head of business development

A head of business development is responsible for monitoring the company's overall business operations and client transactions. Heads of business development coordinate with clients for their requirements and specifications and develop the team to handle the project management operations. They also handle the budget and resource allocations and ensure that the team meets the deadline and high-quality deliverables on time. Ahead of business development must be regularly updated with the current market trends to identify opportunities that would generate more revenue resources for the business.

A career as a head of business development brings a lower average salary when compared to the average annual salary of a vice president-products. In fact, heads of business development salary is $40,566 lower than the salary of vice presidents-products per year.Only some things about these jobs are the same. Take their skills, for example. Vice presidents-products and heads of business development both require similar skills like "product strategy," "direct reports," and "project management" to carry out their responsibilities.

In addition to the difference in salary, there are some other key differences worth noting. For example, vice president-products responsibilities are more likely to require skills like "product management," "product vision," "healthcare," and "product roadmap." Meanwhile, a head of business development has duties that require skills in areas such as "c++," "c #," "cloud computing," and "digital transformation." These differences highlight just how different the day-to-day in each role looks.

Heads of business development may earn a lower salary than vice presidents-products, but heads of business development earn the most pay in the telecommunication industry with an average salary of $123,447. On the other hand, vice presidents-products receive higher pay in the technology industry, where they earn an average salary of $173,862.heads of business development earn similar levels of education than vice presidents-products in general. They're 2.7% more likely to graduate with a Master's Degree and 1.7% more likely to earn a Doctoral Degree.

Vice president-products vs. Global director

The duties of a global director will vary on one's line of work or company of employment. Typically, their responsibilities will revolve around overseeing and leading a diverse range of employees or departments, developing new strategies and programs for global markets, and ensuring that all products and services are inclusive and public friendly. Furthermore, as a director, it is essential to implement all policies and regulations, all while developing new ones to ensure the efficiency of the company and its services.

An average global director eans a lower salary compared to the average salary of vice presidents-products. The difference in salaries amounts to global directors earning a $17,007 lower average salary than vice presidents-products.vice presidents-products and global directors both have job responsibilities that require similar skill sets. These similarities include skills such as "direct reports," "project management," and "customer satisfaction," but they differ when it comes to other required skills.

The required skills of the two careers differ considerably. For example, vice presidents-products are more likely to have skills like "product management," "product strategy," "product vision," and "healthcare." But a global director is more likely to have skills like "oversight," "continuous improvement," "customer service," and "kpi."

Global directors earn the best pay in the automotive industry, where they command an average salary of $162,077. Vice presidents-products earn the highest pay from the technology industry, with an average salary of $173,862.When it comes to education, global directors tend to earn similar degree levels compared to vice presidents-products. In fact, they're 2.0% more likely to earn a Master's Degree, and 0.1% more likely to graduate with a Doctoral Degree.

Vice president-products vs. Product management director

A Product Management Director is responsible for a business product planning as well as execution throughout the life cycle of the business. They create the product strategy and requirements, develop and execute tactical plans, and maintain product and market knowledge.

Product management directors typically earn lower pay than vice presidents-products. On average, product management directors earn a $18,032 lower salary per year.According to resumes from vice presidents-products and product management directors, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "product management," "product strategy," and "direct reports. "

Even though a few skill sets overlap between vice presidents-products and product management directors, there are some differences that are important to note. For one, a vice president-products might have more use for skills like "healthcare," "due diligence," "excellent interpersonal," and "risk management." Meanwhile, some responsibilities of product management directors require skills like "analytics," "digital transformation," "customer service," and "business cases. "

The technology industry tends to pay the highest salaries for product management directors, with average annual pay of $159,020. Comparatively, the highest vice president-products annual salary comes from the technology industry.product management directors reach similar levels of education compared to vice presidents-products, in general. The difference is that they're 3.2% more likely to earn a Master's Degree, and 1.1% less likely to graduate with a Doctoral Degree.

Types of vice president-products

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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