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What is a vice president, products & marketing and how to become one
The vice president (VP) of product marketing is generally responsible for planning, creating, and implementing the overall product marketing strategy. Besides new product development, they are responsible for creating the overall design to promote its products and offerings. They also have to lead the team of marketers responsible for the messaging, packaging, and delivery of our products to the market. They are accountable for implementing new product policy, working closely with our product team, and directing customer research.
To qualify for this position, applicants should obtain a bachelor's degree in arts or science or equivalent working experience. It may benefit them if they have experience with product marketing and product development. Their employers may also require them to have prior experience determining product-market fit and delivering products to market.
They can expect to make an average salary of $200,000.
What general advice would you give to a vice president, products & marketing?
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and Growth, North Dakota State University
Avg. Salary $177,203
Avg. Salary $59,228
Growth rate 10%
Growth rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 26.42%
male 73.58%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity level is advanced
7 - challenging
Work life balance is poor
6.4 - fair
Vice president, products & marketing career paths
Key steps to become a vice president, products & marketing
Explore vice president, products & marketing education requirements
Start to develop specific vice president, products & marketing skills
Skills Percentages Digital Marketing 12.12% Product Management 7.17% Go-To-Market Strategy 3.93% Marketing Campaigns 3.28% Value Proposition 3.20% Complete relevant vice president, products & marketing training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New vice presidents, products & marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a vice president, products & marketing based on U.S. Bureau of Labor Statistics data and data from real vice president, products & marketing resumes.Research vice president, products & marketing duties and responsibilities
- Lead integration of new backend platform and cloud initiative.
- Re-Design the product UI for use in client call centers and manage the move to SaaS delivery.
- Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
- Research and conduct market and competitive analysis follow by creation of CRM predictive modeling, messaging and positioning.
Get vice president, products & marketing experience
Generally, it takes 8-10 years to become a vice president, products & marketing. The most common roles before becoming a vice president, products & marketing include vice president, director, product marketing team lead and marketing vice president.Prepare your vice president, products & marketing resume
When your background is strong enough, you can start writing your vice president, products & marketing resume.
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Apply for vice president, products & marketing jobs
Now it's time to start searching for a vice president, products & marketing job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
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Average vice president, products & marketing salary
The average vice president, products & marketing salary in the United States is $177,203 per year or $85 per hour. Vice president, products & marketing salaries range between $125,000 and $251,000 per year.
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Updated January 8, 2025
