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Become A Vice President, Products & Marketing

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Working As A Vice President, Products & Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Vice President, Products & Marketing Do At at&T

* Responsible for leading and supervising multiple geographies within AT&T Consulting Cybersecurity Insurance.
* Supervises multiple consulting professionals, has C-level client interactions in Fortune 100 accounts Engages in contract negotiations and relationship building both internally and externally Develops business strategies, tactics and plans to successful execution.
* May review completed proposals for technical integrity, quantification of risk, and strategic direction prior to presentation to customer Works with multiple levels of management and possesses a strong technical consulting background Develops and ensures achievement of revenue and expense objectives to meet company expectations Sets strategic direction as well as develops tactical strategies to accomplish business goals.
* Selects, develops, and evaluates personnel to ensure the efficient operation of the function Responsible for the effective operation of activities of major significance to the Consulting organization.
* Ensures that budgets, schedules, and performance standards are realistically set and attained.
* Determines, sets and implements short-term plans.
* Manages the work efforts of managers/supervisors with responsibility for hiring, firing, performance appraisals, and pay reviews

What Does A Vice President, Products & Marketing Do At Software Related, Austin, TX

* Translate brand and market vision into differentiated and compelling product messaging for each audience and enable the outward facing teams to carry our story.
* Position our products for our sales organization to win through effective sales enablement tools and initiatives.
* Work closely with PR, AR and our social teams to gain mind-share and tell our story through media coverage, speaking engagements, our online communities and social networks Use existing industry knowledge, and stay abreast of industry news and events, industry analyst reports and social activity to deliver provocative solution marketing campaigns.
* Thoroughly understand the competitive landscape, products and customers, buying triggers and influencers.
* Feed learned information in to Product Management so they can drive product roadmap enhancements

What Does A Vice President, Products & Marketing Do At Consumer Electronics, San Ramon, Ca

* The leader will be accountable for developing the portfolio packing strategy, offerings and overall positioning of our core products, as well as nurture our customer advisory board and experience with our foundry customer sites.
* In addition, will need to help drive and articulate the strategy, commercialization, value proposition, vision, new/innovative product offerings and marketing road-map across
* As our new VP of Product and Industry Marketing you will: Partner with the Product and Marketing Officer, as well as the business unit product teams and industry CMO’s and other senior leaders to drive the positioning of our overall solutions.
* Define, drive and execute marketing strategies to support the business’s overall strategies and objectives, by product line; Apps, Platform and Ecosystem.
* Drive and lead from a marketing perspective the transition to higher growth solutions such that are vertically oriented of which are AI driven.
* Work with the Portfolio team to determine the bundling, packaging and pricing strategy that effective leads customers on a journey with our application and platform components.
* Drive thought leadership and marketing efforts to position Company as the leader in the IIOT space.
* Lead the Customer Experience strategy and customer advisory board programs across our WW and regional centers

What Does A Vice President, Products & Marketing Do At The Estee Lauder Companies

* PRODUCT STRATEGY AND CATEGORY MANAGEMENT
* Lead the development and implementation of Aveda’s global product marketing strategy for the complete product lifecycle including product conception, product positioning, product architecture, product pricing and sku management.
* Lead the development of a three year product marketing strategy that supports the brand strategy and includes the innovation pipeline, innovation sufficiency and innovation calendars with new products and services based on Artist and consumer research, insights and analyses.
* Collaborate with the Vice President of Product Development on the new product innovation calendar and pipeline to create new products and services that build the equity of Aveda and strengthen the brand’s competitive positioning in the global marketplace.
* Collaborate with SVP Consumer Marketing to inform go to market strategies for new products and campaigns to build base business of existing products.
* Develop annual global product and service marketing strategies in collaboration with Product Development and Regional Marketing.
* Develop global annual business plan to gain market share and increase profitability.
* Drive category optimization through reformulations, repackaging, line extensions and line edits.
* Lead development and continuous improvement of cost of goods management strategy including annual value analysis efforts to identify cost savings opportunities.
* Lead annual global pricing strategy and provide markets with a rolling three-year pricing architecture and price increase cadence.
* Lead SKU management strategy and execution process to ensure a one in one out approach and deliver annual targets.
* RESEARCH & INSIGHTS
* Lead the development of global category reviews and identify needs for new products and services based on Artist and consumer insights.
* Direct and analyze market research to determine trends and opportunities in markets, analyze competition and product performance to improve market share globally.
* NEW PRODUCT LAUNCH (NPL) MANAGEMENT
* Lead high level collaboration for all marketing aspects of the New Product Launch process with all key functions and regions.
* Lead all marketing aspects of the New Product Launch process including all approval meetings for innovation calendars and new products with Sr.
* Management and Product Package and Design (PPD) meetings with the cross-functional development team.
* BUDGETS
* Lead annual global budget development process for Product Marketing.
* Track and adjust budget priorities as needed throughout the year to meet brand NOP targets.
* TEAM LEADERSHIP AND DEVELOPMENT
* Provide leadership, motivation and ongoing coaching for the marketing professionals on your team to cultivate a successful and effective product marketing team

What Does A Vice President, Products & Marketing Do At Jpmorgan Chase

* Maintain and update chasepay.com to align with product roadmap
* Help to streamline content update process as well as Spanish translation process
* Work with Merchant Services to ensure alignment of Chase Pay for business priorities and updates, as well as integration of new products and services into the chasepay.com infrastructure
* Develop refreshed content for enrollment, coordinating with internal stakeholders and utilizing work order process
* Develop and execute targeted online messaging strategy for Chase Pay marketing initiatives across all Chase.com properties
* Partner with Retail on Chase Pay marketing strategy and rollout
* Coordinate prioritization and execution of ATM screens, digital signage, in-branch marketing and banker awareness/education
* Work closely with internal Chase Pay marketing/relationship teams to establish plans for marketing Chase Pay and our merchant partners across our digital properties
* Partner with Brand & Advertising, to help align app UX with the consumer marketing rollout plan
* Own image and video assets for all app stores and coordinate on creation, updates and release schedules
* Create and manage digital assets as requested for additional marketing support internally and externally

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How To Become A Vice President, Products & Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Vice President, Products & Marketing jobs

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Vice President, Products & Marketing Career Paths

Vice President, Products & Marketing
Chief Operating Officer Finance Advisor Director Of Sales
Director Of Enterprise Sales
12 Yearsyrs
Chief Executive Officer Property Manager Director Of Sales
Director Of Global Sales
13 Yearsyrs
Vice President-Products Chief Operating Officer Finance Advisor
Director Of Sales
10 Yearsyrs
Vice President, Business Development President/Chief Executive Officer Business Developer
Director Of Sales & Business Development
13 Yearsyrs
Vice President & General Manager Management Consultant Business Development Manager
Director Of Sales, Americas
13 Yearsyrs
Managing Director Co-Founder Business Developer
Director, Strategic Accounts
13 Yearsyrs
Chief Operating Officer Sales Consultant Regional Accounts Manager
Enterprise Account Manager
9 Yearsyrs
Senior Vice President Of Marketing Chief Executive Officer Real Estate Agent
Marketing Director
7 Yearsyrs
Vice President, Business Development President Of Operations Sales/Marketing
Marketing Manager
6 Yearsyrs
Vice President Sales Consultant Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Vice President & General Manager Executive Vice President Business Development Manager
National Sales Director
10 Yearsyrs
Managing Director Marketing Consultant Marketing Manager
National Sales Manager
10 Yearsyrs
Chief Marketing Officer Chief Executive Officer Management Consultant
Product Manager
7 Yearsyrs
Chief Executive Officer Sales Specialist Director Of Sales
Sales Vice President
9 Yearsyrs
Vice President-Products Vice President, Business Development Senior Consultant
Senior Product Manager
9 Yearsyrs
Senior Vice President Of Marketing President/Chief Executive Officer Business Developer
Senior Vice President, Sales
14 Yearsyrs
Vice President Vice President And Manager Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
Vice President Of Marketing & Communications Managing Director
Vice President Product Development
12 Yearsyrs
Chief Marketing Officer Chief Operating Officer Management Consultant
Vice President, Business Development
13 Yearsyrs
Vice President Of Marketing & Communications Chief Marketing Officer Founder And Chief Executive Officer
Vice President-Products
13 Yearsyrs
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Vice President, Products & Marketing Demographics

Gender

  • Male

    71.5%
  • Female

    27.4%
  • Unknown

    1.2%

Ethnicity

  • White

    79.2%
  • Hispanic or Latino

    9.1%
  • Asian

    9.1%
  • Unknown

    2.3%
  • Black or African American

    0.4%
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Languages Spoken

  • Spanish

    55.6%
  • French

    22.2%
  • German

    11.1%
  • Filipino

    11.1%
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Vice President, Products & Marketing

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Vice President, Products & Marketing Education

Vice President, Products & Marketing

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Real Vice President, Products & Marketing Salaries

Job Title Company Location Start Date Salary
SVP, Product Marketing, Lotteries Gtech Corporation Providence, RI Oct 01, 2014 $280,000
VP, Digital Products & Digital Marketing Rodan & Fields, LLC San Francisco, CA Jan 04, 2016 $256,173 -
$260,000
Vice President of Product Marketing Telogis, Inc. Aliso Viejo, CA Jun 01, 2016 $220,000
Vice President of Product Marketing Telogis, Inc. Aliso Viejo, CA Jan 06, 2016 $220,000
Vice President, Product Marketing Tibco Software Inc. Palo Alto, CA Nov 20, 2015 $217,547
Vice President, Product Marketing Qwilt Inc. Redwood City, CA Oct 20, 2016 $214,552 -
$244,552
Vice President, Product Marketing Qwilt, Inc. Redwood City, CA Oct 26, 2016 $214,552
Vice President of Product and Solution Marketing RR Donnelley New York, NY Apr 07, 2015 $211,994
VP, Product Marketing Savvis Communications Corporation Weehawken, NJ Jul 01, 2012 $206,000
VP, Product Marketing Intralinks, Inc. MA Jun 12, 2013 $200,824 -
$245,542
Vice President, Digital Product Marketing Visa U.S.A. Inc. Foster City, CA Sep 01, 2015 $200,515 -
$300,000
Vice President, Product Marketing Savvis Communications Corporation Weehawken, NJ Sep 02, 2010 $200,000
VP Product Marketing Telogis, Inc. Aliso Viejo, CA Sep 13, 2015 $190,000
VP Product Marketing, Route Telogis Aliso Viejo, CA Sep 17, 2014 $190,000
VP, Product & Product Marketing Causata Inc. San Francisco, CA Jan 19, 2010 $190,000
VP, Product Marketing & Applications Engineering Silicon Storage Technology, Inc. Sunnyvale, CA Jan 04, 2010 $190,000 -
$200,000
Vice President, Product Marketing Intralinks, Inc. Chantilly, VA May 09, 2011 $187,221 -
$207,221
VP, Product Marketing Intralinks, Inc. New York, NY May 09, 2011 $187,221 -
$207,221
VP Products and Marketing Jajah, Inc. Mountain View, CA Sep 17, 2010 $185,000
Vice President of Product and Solution Marketing R.R. Donnelley & Sons Company New York, NY Jan 15, 2014 $175,000
Vice President Product Marketing GFI USA, Inc. Cary, NC Oct 01, 2012 $175,000
Vice President of Product Marketing Qwilt, Inc. Redwood City, CA Nov 01, 2013 $170,000
Associate VP, Engineering & Product Marketing Integrated Memory Logic, Inc. Campbell, CA Jun 18, 2011 $165,000
VP, Product Marketing & Applications Engineering Greenliant Systems, Inc. Santa Clara, CA Jul 26, 2010 $162,760 -
$182,760

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Top Skills for A Vice President, Products & Marketing

ProductStrategyRevenueGrowthProductManagementProductLineNewProductDevelopmentWebFinancialServicesBusinessDevelopmentProductLaunchPProductRoadmapSaasMarketShareROICompetitiveAnalysisBusinessPlanSEOValuePropositionMarketResearchProjectManagement

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Top Vice President, Products & Marketing Skills

  1. Product Strategy
  2. Revenue Growth
  3. Product Management
You can check out examples of real life uses of top skills on resumes here:
  • Manage and develop all aspects of Company's go to market product strategy (metalworking/plant operations).
  • Achieved 18% revenue growth from 1999 to 2000 off a base of to $300M.
  • Handled product management, product marketing and a team of six product managers and channel specialists.
  • Introduced new business model, brand, product line, vertical offers, and partner channel model.
  • Led the planning and justification of all new product development.

Top Vice President, Products & Marketing Employers

Vice President, Products & Marketing Videos

How to Sell Your Product or Service - Market Segment & Client Profile (Part 3 of 11)

Mr. Michael Angelo Lobrin || HRSC Day 1 Resource Speaker || March 04, 2015

Ali, Marketing Vice President for Brand - L'Oreal USA Marketing

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