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Become A Vice President, Products & Marketing

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Working As A Vice President, Products & Marketing

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Vice President, Products & Marketing Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Vice President, Products & Marketing

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a Vice President, Products & Marketing?

Vice President, Products & Marketing Jobs

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Vice President, Products & Marketing Career Paths

Vice President, Products & Marketing
Chief Operating Officer Finance Advisor Director Of Sales
Director Of Enterprise Sales
12 Yearsyrs
Chief Executive Officer Property Manager Director Of Sales
Director Of Global Sales
13 Yearsyrs
Vice President-Products Chief Operating Officer Finance Advisor
Director Of Sales
10 Yearsyrs
Vice President, Business Development President/Chief Executive Officer Business Developer
Director Of Sales & Business Development
13 Yearsyrs
Vice President & General Manager Management Consultant Business Development Manager
Director Of Sales, Americas
13 Yearsyrs
Managing Director Co-Founder Business Developer
Director, Strategic Accounts
13 Yearsyrs
Chief Operating Officer Sales Consultant Regional Accounts Manager
Enterprise Account Manager
9 Yearsyrs
Senior Vice President Of Marketing Chief Executive Officer Real Estate Agent
Marketing Director
7 Yearsyrs
Vice President, Business Development President Of Operations Sales/Marketing
Marketing Manager
6 Yearsyrs
Vice President Sales Consultant Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Vice President & General Manager Executive Vice President Business Development Manager
National Sales Director
10 Yearsyrs
Managing Director Marketing Consultant Marketing Manager
National Sales Manager
10 Yearsyrs
Chief Marketing Officer Chief Executive Officer Management Consultant
Product Manager
7 Yearsyrs
Chief Executive Officer Sales Specialist Director Of Sales
Sales Vice President
9 Yearsyrs
Vice President-Products Vice President, Business Development Senior Consultant
Senior Product Manager
9 Yearsyrs
Senior Vice President Of Marketing President/Chief Executive Officer Business Developer
Senior Vice President, Sales
14 Yearsyrs
Vice President Vice President And Manager Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
Vice President Of Marketing & Communications Managing Director
Vice President Product Development
12 Yearsyrs
Chief Marketing Officer Chief Operating Officer Management Consultant
Vice President, Business Development
13 Yearsyrs
Vice President Of Marketing & Communications Chief Marketing Officer Founder And Chief Executive Officer
Vice President-Products
13 Yearsyrs
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Do you work as a Vice President, Products & Marketing?

Help others decide if this is a good career for them

Average Length of Employment
Top Employers Before
Director 3.9%
Top Employers After
Principal 5.4%
Consultant 4.1%
President 3.3%

Do you work as a Vice President, Products & Marketing?

Vice President, Products & Marketing Demographics

Gender

Male

72.6%

Female

26.4%

Unknown

1.0%
Ethnicity

White

79.1%

Asian

9.3%

Hispanic or Latino

8.9%

Unknown

2.3%

Black or African American

0.5%
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Languages Spoken

Spanish

55.6%

French

22.2%

German

11.1%

Filipino

11.1%
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Vice President, Products & Marketing Education

Schools

Columbia University

9.5%

Stanford University

7.6%

Harvard University

6.7%

University of Pennsylvania

6.7%

Northwestern University

6.7%

Santa Clara University

5.7%

New York University

4.8%

Ohio State University

4.8%

DePaul University

4.8%

University of Phoenix

4.8%

Yale University

4.8%

Syracuse University

3.8%

University of Alabama

3.8%

San Jose State University

3.8%

University of Wisconsin Extension

3.8%

Duke University

3.8%

University of Utah

3.8%

University of California - Irvine

3.8%

University of Texas at Austin

3.8%

Washington State University

2.9%
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Majors

Business

25.2%

Marketing

20.6%

Finance

10.0%

Management

7.0%

Computer Science

6.0%

Communication

5.6%

Electrical Engineering

5.0%

Economics

2.3%

English

2.3%

Graphic Design

2.3%

Political Science

2.0%

Psychology

1.7%

Public Relations

1.7%

Engineering

1.3%

Journalism

1.3%

Advertising

1.3%

Computer Engineering

1.3%

Management Science

1.0%

Computer Information Systems

1.0%

Management Information Systems

1.0%
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Degrees

Masters

44.3%

Bachelors

40.2%

Other

9.6%

Certificate

3.4%

Doctorate

1.8%

Associate

0.8%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Vice President, Products & Marketing Salaries

Job Title Company Location Start Date Salary
SVP, Product Marketing, Lotteries Gtech Corporation Providence, RI Oct 01, 2014 $280,000
VP, Digital Products & Digital Marketing Rodan & Fields, LLC San Francisco, CA Jan 04, 2016 $256,173 -
$260,000
Vice President of Product Marketing Telogis, Inc. Aliso Viejo, CA Jun 01, 2016 $220,000
Vice President of Product Marketing Telogis, Inc. Aliso Viejo, CA Jan 06, 2016 $220,000
Vice President, Product Marketing Tibco Software Inc. Palo Alto, CA Nov 20, 2015 $217,547
Vice President, Product Marketing Qwilt Inc. Redwood City, CA Oct 20, 2016 $214,552 -
$244,552
Vice President, Product Marketing Qwilt, Inc. Redwood City, CA Oct 26, 2016 $214,552
Vice President of Product and Solution Marketing RR Donnelley New York, NY Apr 07, 2015 $211,994
VP, Product Marketing Savvis Communications Corporation Weehawken, NJ Jul 01, 2012 $206,000
VP, Product Marketing Intralinks, Inc. MA Jun 12, 2013 $200,824 -
$245,542
Vice President, Digital Product Marketing Visa U.S.A. Inc. Foster City, CA Sep 01, 2015 $200,515 -
$300,000
Vice President, Product Marketing Savvis Communications Corporation Weehawken, NJ Sep 02, 2010 $200,000
VP Product Marketing Telogis, Inc. Aliso Viejo, CA Sep 13, 2015 $190,000
VP Product Marketing, Route Telogis Aliso Viejo, CA Sep 17, 2014 $190,000
VP, Product & Product Marketing Causata Inc. San Francisco, CA Jan 19, 2010 $190,000
VP, Product Marketing & Applications Engineering Silicon Storage Technology, Inc. Sunnyvale, CA Jan 04, 2010 $190,000 -
$200,000
Vice President, Product Marketing Intralinks, Inc. Chantilly, VA May 09, 2011 $187,221 -
$207,221
VP, Product Marketing Intralinks, Inc. New York, NY May 09, 2011 $187,221 -
$207,221
VP Products and Marketing Jajah, Inc. Mountain View, CA Sep 17, 2010 $185,000
Vice President of Product and Solution Marketing R.R. Donnelley & Sons Company New York, NY Jan 15, 2014 $175,000
Vice President Product Marketing GFI USA, Inc. Cary, NC Oct 01, 2012 $175,000
Vice President of Product Marketing Qwilt, Inc. Redwood City, CA Nov 01, 2013 $170,000
Associate VP, Engineering & Product Marketing Integrated Memory Logic, Inc. Campbell, CA Jun 18, 2011 $165,000
VP, Product Marketing & Applications Engineering Greenliant Systems, Inc. Santa Clara, CA Jul 26, 2010 $162,760 -
$182,760
Vice President, Product Marketing Chyron Corporation Melville, NY Dec 15, 2012 $162,713
Vice President, Product Marketing Chyron Corporation Melville, NY Oct 01, 2012 $162,713

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Top Skills for A Vice President, Products & Marketing

ProductStrategyRevenueGrowthProductManagementProductLineNewProductDevelopmentWebFinancialServicesBusinessDevelopmentProductLaunchPSaasProductRoadmapMarketShareCompetitiveAnalysisBusinessPlanSEOValuePropositionProjectManagementMarketResearchCRM

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  1. Product Strategy
  2. Revenue Growth
  3. Product Management
You can check out examples of real life uses of top skills on resumes here:
  • Manage and develop all aspects of Company's go to market product strategy (metalworking/plant operations).
  • Worked with executive team to ensure marketing strategies were aligned with corporate strategies to drive revenue growth.
  • Handled product management, product marketing and a team of six product managers and channel specialists.
  • Created a new product line to monitor A/V quality in real-time.
  • Created an innovative new Product Development strategy which included recruiting and hiring a new product manager.

How Would You Rate Working As a Vice President, Products & Marketing?

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Top Vice President, Products & Marketing Employers

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Vice President, Products & Marketing Videos

How to Sell Your Product or Service - Market Segment & Client Profile (Part 3 of 11)

Mr. Michael Angelo Lobrin || HRSC Day 1 Resource Speaker || March 04, 2015

Ali, Marketing Vice President for Brand - L'Oreal USA Marketing