How to hire a vice president, products & marketing

How to hire a vice president, products & marketing, step by step

Here's a step-by-step vice president, products & marketing hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a vice president, products & marketing job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new vice president, products & marketing
• Step 8: Go through the hiring process checklist

What does a vice president, products & marketing do?

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1. Identify your hiring needs

   Before you start hiring a vice president, products & marketing, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a vice president, products & marketing to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a vice president, products & marketing that fits the bill.

   This list shows salaries for various types of vice presidents, products & marketing.

   Type of Vice President, Products & Marketing	Description	Hourly rate
   Vice President, Products & Marketing	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$60-120
   Marketing Services Manager	A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations... Show more	$42-75
   Marketing Strategist	The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits... Show more	$25-57

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Product Management
   • Go-To-Market Strategy
   • Marketing Campaigns
   • Value Proposition
   • Product Strategy
   • Market Research
   • Demand Generation
   • Saas
   • Integrated Marketing
   • CRM
   • Cloud
   • Financial Services
   • Channel Marketing

   Check all skills

   Responsibilities:

   • Lead integration of new backend platform and cloud initiative.
   • Re-Design the product UI for use in client call centers and manage the move to SaaS delivery.
   • Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
   • Research and conduct market and competitive analysis follow by creation of CRM predictive modeling, messaging and positioning.
   • Help create the first cloud computing solution for mobile end-point security and device management.
   • Direct the creation and implementation of the sales and support systems (CRM & IVRU).

   More vice president, products & marketing duties

3. Make a budget

   Including a salary range in your vice president, products & marketing job description is one of the best ways to attract top talent. A vice president, products & marketing can vary based on:

   • Location. For example, vice presidents, products & marketing' average salary in louisiana is 35% less than in washington.
   • Seniority. Entry-level vice presidents, products & marketing 50% less than senior-level vice presidents, products & marketing.
   • Certifications. A vice president, products & marketing with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a vice president, products & marketing's salary.

   Average vice president, products & marketing salary

   $177,203yearly

   $85.19 hourly rate

   ---

   Entry-level vice president, products & marketing salary

   $125,000 yearly salary

   Updated December 17, 2025

   Average vice president, products & marketing salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$224,730	$108
   2	California	$218,333	$105
   3	Arizona	$195,624	$94
   4	Ohio	$190,614	$92
   5	District of Columbia	$186,864	$90
   6	Maryland	$186,845	$90
   7	Massachusetts	$186,209	$90
   8	Minnesota	$182,104	$88
   9	New York	$179,517	$86
   10	North Carolina	$178,062	$86
   11	South Carolina	$175,263	$84
   12	Nevada	$171,254	$82
   13	New Jersey	$170,492	$82
   14	Colorado	$168,112	$81
   15	Utah	$167,331	$80
   16	Texas	$164,212	$79
   17	Illinois	$162,762	$78
   18	North Dakota	$162,412	$78
   19	Connecticut	$160,826	$77
   20	Iowa	$160,585	$77

   Average vice president, products & marketing salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Okta	$220,012	$105.78	56
   2	VMware	$216,737	$104.20	1
   3	Cloudflare	$213,436	$102.61	23
   4	Intuitive Surgical	$210,417	$101.16	11
   5	Adobe	$210,291	$101.10	81
   6	The Knot	$207,994	$100.00	5
   7	Intuit	$204,767	$98.45	169
   8	RingCentral	$204,722	$98.42	4
   9	Kohl's	$201,883	$97.06
   10	Integral Ad Science	$198,973	$95.66	18
   11	DHI Group	$195,528	$94.00
   12	UiPath	$192,024	$92.32	3
   13	TechTarget	$190,118	$91.40	3
   14	Procore Technologies	$186,887	$89.85	1
   15	Estée Lauder	$186,025	$89.44	25
   16	Veeva Systems	$185,785	$89.32	78
   17	J.P. Morgan	$185,494	$89.18
   18	DocuSign	$185,001	$88.94	16
   19	Intel	$182,818	$87.89	4
   20	Intralinks	$181,952	$87.48	9

4. Writing a vice president, products & marketing job description

   A job description for a vice president, products & marketing role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a vice president, products & marketing job description:

   Vice president, products & marketing job description example

   About Us
   
   Scorpion is the leading provider of technology and services helping local businesses thrive. We do this by helping customers understand local market dynamics, make the most of their marketing, and deliver experiences their customers will love. We offer tools to really know what's going on with marketing, competitors, and customers. We blend cutting-edge AI supported by teams of real human people with local expertise committed to customers' success and ready to do whatever it takes to help them reach their goals. Our technology and personalized tools bring everything together, in a way that makes sense, to help local businesses easily understand their business, market, and customer needs. We put SEO, Reviews, Advertising, Email Marketing, Chat and Messaging, Social Media, Website, Lead Management, Appointment Scheduling, and more to work for local businesses. We're a technology-led service with a human touch.
   
   About the Role
   
   As the senior leader of Product Marketing, you are responsible for building out the Product Marketing function at Scorpion and making Scorpion products “fly off the shelf.”This role is not about doing demos or presenting product features (although these may sometimes occur). Instead, this role is the glue that binds Scorpion's product strategy to the tactics needed to drive success in sales and marketing and to achieve results. You will be the product advocate and promoter, playing an integral role in organizing product launches and setting the standard for what “good” looks like and the processes and systems to deliver that at scale.
   
   You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know Scorpion's buyers better than they know, including how they make their buying decisions. You back up strategic insights with market evidence and then use that knowledge to develop positioning and a message that resonates with buyers and empowers our sales channels to succeed. You are engrossed in tracking performance and have the data to prove what's working and what isn't.
   
   You will collaborate with our marketing team to develop innovative programs that drive demand. In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it's a balancing act that requires strong diplomatic skills, including knowing when to push back and dive in.
   What your success will look like Build the Product Marketing function at ScorpionMarket intelligence: Be the expert on our buyers, who they are, how they buy, and their critical buying criteria.Understand the competitive landscape: Be an expert on our competition and its position.Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas.Understand and document our buyer's process, including where they get information and the who, what, when, and why behind their decisions. Then drive changes to our sales and marketing processes based on what you learn.Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report to the business on required changes.Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.Act as the primary thought leader for the products you support externally, including speaking engagements and written works.Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
   Who you are and what you bring Bachelor's degree in business administration with an emphasis in marketing or advertising or an equivalent combination of related education, training, and experience.Pragmatic Institute Certified (PMC) III or higher preferred.At least 8 years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research).Proficient in productivity applications such as Microsoft Office and GSuite.Comfortable using collaboration and CRM tools such as Slack and Salesforce.Familiar with marketing automation tools such as Marketo, and Google Analytics.Proven ability to thrive in a fast-paced environment that is both high-growth and startup in nature.Proven ability to lead direct and cross-functional teams with a proven track record of performance optimization.Must have an attention to detail and eye for quality are critical to success, along with an ability to grasp and present our products' value propositions in a way that resonates and clearly articulates how we solve our buyers' problems.

   Copy this example

   

5. Post your job

   There are a few common ways to find vice presidents, products & marketing for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your vice president, products & marketing job on Zippia to find and recruit vice president, products & marketing candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with vice president, products & marketing candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new vice president, products & marketing

   Once you've decided on a perfect vice president, products & marketing candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new vice president, products & marketing. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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