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Vice president, products & marketing salary
Average vice president, products & marketing salary
$177,203
Understanding Vice President, Products & Marketing Salaries
The average salary for a Vice President of Products & Marketing in the United States stands at $177,203 annually. This figure represents a combination of base salary and additional compensation, which can include bonuses and stock options. Factors influencing salary include years of experience, the size of the company, and geographic location.
Salary Variations by State and Experience
Salaries can differ significantly across states. For instance, states like California and New York often offer higher compensation due to the cost of living and demand for skilled professionals. Additionally, experience plays a crucial role. Entry-level VPs may earn less, while those with over ten years in the field can command significantly higher salaries.
Top Paying Cities
Cities such as San Francisco, New York City, and Seattle frequently rank among the highest-paying locations for this role. Professionals seeking to maximize their earning potential should consider relocating to these areas. Understanding the salary structure and benefits available can help candidates negotiate more effectively during job offers.
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Where can a Vice President, Products & Marketing earn more?
Vice president, products & marketing salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level vice president, products & marketing | $132,000 | $63.24 |
| Mid-level vice president, products & marketing | $141,000 | $67.55 |
| Senior-level vice president, products & marketing | $320,000 | $153.67 |
Average vice president, products & marketing salary by state
The highest-paying states for vice presidents, products & marketing are Washington, Alaska, and California. The lowest average vice president, products & marketing salary states are Nebraska, Indiana, and Pennsylvania.
- State view
- County view
Highest paying states for vice presidents, products & marketing
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $208,069 | $100.03 |
| 2 | Rhode Island | $188,310 | $90.53 |
| 3 | California | $195,473 | $93.98 |
| 4 | Arizona | $186,826 | $89.82 |
| 5 | Massachusetts | $183,397 | $88.17 |
| 6 | Alaska | $197,568 | $94.98 |
| 7 | Minnesota | $178,774 | $85.95 |
| 8 | North Carolina | $173,994 | $83.65 |
| 9 | Ohio | $184,929 | $88.91 |
| 10 | Oregon | $172,194 | $82.79 |
| 11 | Utah | $164,929 | $79.29 |
| 12 | Wisconsin | $172,858 | $83.10 |
| 13 | New York | $174,332 | $83.81 |
| 14 | District of Columbia | $182,203 | $87.60 |
| 15 | Texas | $162,969 | $78.35 |
| 16 | Maryland | $182,567 | $87.77 |
| 17 | New Jersey | $168,467 | $80.99 |
| 18 | Idaho | $173,274 | $83.30 |
| 19 | South Carolina | $171,238 | $82.33 |
| 20 | Illinois | $161,201 | $77.50 |
| 21 | Colorado | $165,712 | $79.67 |
| 22 | North Dakota | $161,498 | $77.64 |
| 23 | Nevada | $161,683 | $77.73 |
| 24 | Wyoming | $153,896 | $73.99 |
| 25 | Arkansas | $156,083 | $75.04 |
| 26 | Connecticut | $159,468 | $76.67 |
| 27 | West Virginia | $159,159 | $76.52 |
| 28 | Georgia | $156,058 | $75.03 |
| 29 | Virginia | $160,981 | $77.39 |
| 30 | Iowa | $159,259 | $76.57 |
| 31 | Michigan | $155,364 | $74.69 |
| 32 | Missouri | $153,957 | $74.02 |
| 33 | Tennessee | $149,524 | $71.89 |
| 34 | Delaware | $158,033 | $75.98 |
| 35 | South Dakota | $146,488 | $70.43 |
| 36 | New Mexico | $151,117 | $72.65 |
| 37 | Montana | $151,333 | $72.76 |
| 38 | Mississippi | $150,047 | $72.14 |
| 39 | New Hampshire | $144,445 | $69.44 |
| 40 | Maine | $144,643 | $69.54 |
| 41 | Kansas | $142,376 | $68.45 |
| 42 | Nebraska | $141,344 | $67.95 |
| 43 | Pennsylvania | $139,369 | $67.00 |
| 44 | Florida | $142,678 | $68.60 |
| 45 | Kentucky | $141,435 | $68.00 |
| 46 | Hawaii | $147,210 | $70.77 |
| 47 | Vermont | $144,426 | $69.44 |
| 48 | Indiana | $141,189 | $67.88 |
| 49 | Oklahoma | $139,307 | $66.97 |
| 50 | Alabama | $136,534 | $65.64 |
| 51 | Louisiana | $135,649 | $65.22 |
Highest paying cities for vice presidents, products & marketing
The highest-paying cities for vice presidents, products & marketing are Seattle, WA, San Francisco, CA, and Phoenix, AZ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $224,730 | $108.04 |
| 2 | San Francisco, CA | $218,333 | $104.97 |
| 3 | Phoenix, AZ | $195,624 | $94.05 |
| 4 | Columbus, OH | $190,614 | $91.64 |
| 5 | Washington, DC | $186,864 | $89.84 |
| 6 | Annapolis, MD | $186,845 | $89.83 |
| 7 | Boston, MA | $186,209 | $89.52 |
| 8 | Eagan, MN | $182,104 | $87.55 |
| 9 | Albany, NY | $179,517 | $86.31 |
| 10 | Charlotte, NC | $178,062 | $85.61 |
| 11 | Columbia, SC | $175,263 | $84.26 |
| 12 | Carson City, NV | $171,254 | $82.33 |
| 13 | Newark, NJ | $170,492 | $81.97 |
| 14 | Denver, CO | $168,112 | $80.82 |
| 15 | Salt Lake City, UT | $167,331 | $80.45 |
| 16 | Austin, TX | $164,212 | $78.95 |
| 17 | Chicago, IL | $162,762 | $78.25 |
| 18 | Bismarck, ND | $162,412 | $78.08 |
| 19 | Hartford, CT | $160,826 | $77.32 |
| 20 | Des Moines, IA | $160,585 | $77.20 |
Vice president, products & marketing salary details
A vice president, products & marketing's salary ranges from $125,000 a year at the 10th percentile to $251,000 at the 90th percentile.
What is a vice president, products & marketing's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $251,000 | $20,917 | $121 |
| 75th Percentile | $212,000 | $17,667 | $102 |
| Average | $177,203 | $14,767 | $85 |
| 25th Percentile | $147,000 | $12,250 | $71 |
| 10th Percentile | $125,000 | $10,417 | $60 |
Highest paying vice president, products & marketing jobs
The highest paying types of vice presidents, products & marketing are senior vice president of marketing, vice president, product management, and marketing vice president.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Services Manager | $117,977 | $9,831 | $56.72 | 166,503 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Marketing Supervisor | $64,304 | $5,359 | $30.92 | 74,956 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
Top companies hiring vice presidents, products & marketing now:
Which companies pay vice presidents, products & marketing the most?
Vice president, products & marketing salaries at Okta and VMware are the highest-paying according to our most recent salary estimates. In addition, the average vice president, products & marketing salary at companies like Cloudflare and Intuitive Surgical are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Okta | $220,012 | $105.78 |
| 2 | VMware | $216,737 | $104.20 |
| 3 | Cloudflare | $213,436 | $102.61 |
| 4 | Intuitive Surgical | $210,417 | $101.16 |
| 5 | Adobe | $210,291 | $101.10 |
| 6 | The Knot | $207,994 | $100.00 |
| 7 | Intuit | $204,767 | $98.45 |
| 8 | RingCentral | $204,722 | $98.42 |
| 9 | Kohl's | $201,883 | $97.06 |
| 10 | Integral Ad Science | $198,973 | $95.66 |
| 11 | DHI Group | $195,528 | $94.00 |
| 12 | UiPath | $192,024 | $92.32 |
| 13 | TechTarget | $190,118 | $91.40 |
| 14 | Procore Technologies | $186,887 | $89.85 |
| 15 | Estée Lauder | $186,025 | $89.44 |
| 16 | Veeva Systems | $185,785 | $89.32 |
| 17 | J.P. Morgan | $185,494 | $89.18 |
| 18 | DocuSign | $185,001 | $88.94 |
| 19 | Intel | $182,818 | $87.89 |
| 20 | Intralinks | $181,952 | $87.48 |
Wage gap by gender, race and education
Vice President, Products & Marketing salary by industry
The average vice president, products & marketing salary varies across industries:
- The average vice president, products & marketing salary in the technology industry is $179,498, the highest of any industry.
- The average vice president, products & marketing salary in the finance industry is $176,638.
- Vice presidents, products & marketing in the professional industry earn an average salary of $157,287, the lowest of any industry.
Highest paying industries for vice presidents, products & marketing
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $179,498 | $86.30 |
| 2 | Finance | $176,638 | $84.92 |
| 3 | Start-up | $172,266 | $82.82 |
| 4 | Professional | $157,287 | $75.62 |
High paying vice president, products & marketing jobs
Vice president, products & marketing salary trends
The average vice president, products & marketing salary has risen by $32,606 over the last ten years. In 2014, the average vice president, products & marketing earned $144,597 annually, but today, they earn $177,203 a year. That works out to a 8% change in pay for vice presidents, products & marketing over the last decade.
Compare vice president, products & marketing salaries for cities or states with the national average over time.
Average vice president, products & marketing salary over time
Compare vice president, products & marketing salaries for individual cities or states with the national average.
Vice president, products & marketing salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $177,000 | $85.19 | +3.7% |
| 2024 | $171,000 | $82.01 | +1.9% |
| 2023 | $167,000 | $80.47 | +1.5% |
| 2022 | $165,000 | $79.24 | +0.8% |
| 2021 | $164,000 | $78.61 | +1.9% |
Recently added vice president, products & marketing salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Anomali | VP Product Marketing (Onsite Redwood City Preferred) | Redwood City, CA | 06/27/2025 | $200,000 |
| Onetrust | VP, Product Marketing | Atlanta, GA | 06/26/2025 | $236,250 |
| Onetrust | VP, Product Marketing | San Francisco, CA | 06/26/2025 | $236,250 |
| Alteryx Inc. | VP of Product and Solutions Marketing | Colorado City, TX | 06/19/2025 | $250,000 |
| Alteryx Inc. | VP of Product and Solutions Marketing | Alabama | 06/19/2025 | $250,000 |
| Alteryx Inc. | VP of Product and Solutions Marketing | Noble, LA | 06/19/2025 | $250,000 |
| Alteryx Inc. | VP of Product and Solutions Marketing | Indiana, PA | 06/19/2025 | $250,000 |
| Evolent | Vice President, Growth, Product Marketing & Enablement | Baton Rouge, LA | 06/19/2025 | $190,000 |
| Evolent | Vice President, Growth, Product Marketing & Enablement | Topeka, KS | 06/19/2025 | $190,000 |
| Evolent | Vice President, Growth, Product Marketing & Enablement | Urban Honolulu, HI | 06/19/2025 | $190,000 |
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