Vice president, products & marketing skills for your resume and career

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

A value proposition is the moral and the conviction of why and how a business operates. A good value proposition may highlight what sets a business apart from its competitors, but it should always focus on how customers define your value. It summarizes why a customer would choose your product or service.

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Dеmаnd gеnеrаtіоn іѕ a dаtа-drіvеn marketing strategy of сrеаtіng аwаrеnеѕѕ аnd interest for a рrоduсt оr ѕеrvісе wіth thе gоаl to increase wеbѕіtе traffic, gеnеrаtе leads amongst tаrgеt audience in hореѕ of grоwіng a business thrоugh thе uѕе оf tесhnоlоgу.

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Financial services are economic services that are offered by the finance sector, which includes banks, financial institutes credit-card agencies, insurance companies, accountancy firms, and others that handles assets. Organizations in the financial services sector are concerned with money and risk management.

Sales enablement refers to the information provided to salespeople in order to sell a product or service more effectively. This process is often shared by the marketing and sales departments of a larger corporation. Sales enablement is a marketing strategy that focuses on providing salespeople almost with a script in order to best sell the product or service offered.