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The differences between vice presidents, products & marketing and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a vice president, products & marketing and a marketing director. Additionally, a vice president, products & marketing has an average salary of $177,203, which is higher than the $114,906 average annual salary of a marketing director.
The top three skills for a vice president, products & marketing include digital marketing, product management and go-to-market strategy. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Vice President, Products & Marketing | Marketing Director | |
| Yearly salary | $177,203 | $114,906 |
| Hourly rate | $85.19 | $55.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 140,637 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A vice president of products & marketing is primarily in charge of implementing the company's policies and regulations, developing new ones when necessary. As vice president, it is their duty to establish goals and guidelines, liaise with key external parties, manage product roadmaps, coordinate managers, and present progress report to the president and other higher-ranking officials. They must also oversee the progress of product and marketing programs, ensuring efficiency and significant results. Moreover, there are instances where they must address the public, including the media, representing the company's behalf.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Vice presidents, products & marketing and marketing directors have different pay scales, as shown below.
| Vice President, Products & Marketing | Marketing Director | |
| Average salary | $177,203 | $114,906 |
| Salary range | Between $125,000 And $251,000 | Between $68,000 And $193,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Okta | Brookfield Properties |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a vice president, products & marketing and a marketing director in terms of educational background:
| Vice President, Products & Marketing | Marketing Director | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between vice presidents, products & marketing' and marketing directors' demographics:
| Vice President, Products & Marketing | Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 73.6% Female, 26.4% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |