What does a vice president, products & marketing do?

A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

While similarities exist, there are also some differences between vice presidents, products & marketing and marketing services manager. For instance, vice president, products & marketing responsibilities require skills such as "go-to-market strategy," "value proposition," "product strategy," and "demand generation." Whereas a marketing services manager is skilled in "email marketing," "project management," "marketing campaign management," and "powerpoint." This is part of what separates the two careers.

The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that vice president, products & marketing responsibilities requires skills like "product management," "go-to-market strategy," "value proposition," and "product strategy." But a marketing strategist might use other skills in their typical duties, such as, "email marketing," "project management," "social media marketing," and "content strategy."

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

The required skills of the two careers differ considerably. For example, vice presidents, products & marketing are more likely to have skills like "product management," "go-to-market strategy," "value proposition," and "product strategy." But a marketing supervisor is more likely to have skills like "customer satisfaction," "customer service," "excellent interpersonal," and "payroll."

A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.

Even though a few skill sets overlap between vice presidents, products & marketing and marketing executives, there are some differences that are important to note. For one, a vice president, products & marketing might have more use for skills like "product management," "go-to-market strategy," "value proposition," and "product strategy." Meanwhile, some responsibilities of marketing executives require skills like "sales strategies," "email campaigns," "powerpoint," and "sales presentations. "