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Become A Vice President Research

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Working As A Vice President Research

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $101,000

    Average Salary

What Does A Vice President Research Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Vice President Research

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Average Length of Employment
Vice President 4.2 years
Research Director 3.5 years
Research Manager 3.2 years
Top Careers Before Vice President Research
Director 7.4%
Consultant 5.1%
Manager 4.3%
Analyst 4.0%
Associate 3.7%
Internship 3.7%
Top Careers After Vice President Research
Consultant 10.2%
President 7.3%
Director 4.9%
Principal 4.6%
Partner 2.6%

Do you work as a Vice President Research?

Average Yearly Salary
$101,000
View Detailed Salary Report
$59,000
Min 10%
$101,000
Median 50%
$101,000
Median 50%
$101,000
Median 50%
$101,000
Median 50%
$101,000
Median 50%
$101,000
Median 50%
$101,000
Median 50%
$173,000
Max 90%
Best Paying Company
Neuberger Berman
Highest Paying City
San Francisco, CA
Highest Paying State
North Dakota
Avg Experience Level
4.2 years
How much does a Vice President Research make at top companies?
The national average salary for a Vice President Research in the United States is $101,274 per year or $49 per hour. Those in the bottom 10 percent make under $59,000 a year, and the top 10 percent make over $173,000.

Real Vice President Research Salaries

Job Title Company Location Start Date Salary
Vice President/Intermediate Research Associate Goldman, Sachs & Co. New York, NY Jan 09, 2016 $310,000
VP, Clinical Research & Medical Affairs Cerus Corporation Concord, CA Dec 19, 2016 $276,000 -
$308,000
Vice President/Intermediate Research Associate Goldman, Sachs & Co. New York, NY Jul 26, 2016 $275,000
Vice President, Research & Analytics-Finance Federal Farm Credit Banks Funding Corporation Jersey City, NJ May 01, 2016 $275,000
Vice President/Intermediate Research Associate Goldman, Sachs & Co. New York, NY Apr 23, 2015 $259,000
Vice President/Intermediate Research Associate Goldman, Sachs & Co. New York, NY Jul 05, 2016 $259,000
Vice President, Senior Quantitative Researcher Tudor Investment Corporation Greenwich, CT Jun 07, 2016 $250,000
Vice President/Intermediate Research Associate Goldman, Sachs & Co. New York, NY Jan 08, 2016 $250,000
Vice President/Intermediate Research Associate Goldman Sachs & Co. New York, NY Sep 23, 2015 $240,000
Vice President of Research Remotium, Inc. Redwood City, CA Oct 14, 2016 $230,000
Vice President Equity Research Rafferty Capital Markets, LLC New York, NY Jun 20, 2016 $227,178
Vice President, Quantitative Research JP Morgan Chase & Co New York, NY Sep 11, 2016 $227,178
Vice President/Intermediate Research Associate Goldman Sachs & Co. New York, NY Jan 18, 2016 $227,100
Vice President, EM Corporate Research JP Morgan Chase & Co New York, NY Sep 30, 2015 $225,000
Global Exchange (GX) Researcher, Vice President State Street Bank and Trust Company New York, NY Aug 25, 2016 $187,491 -
$197,491
Vice President, Macro/Market Research & Analysis Credit Suisse Securities (USA) LLC New York, NY Feb 05, 2016 $187,491
Vice President/Intermediate Research Associate Goldman, Sachs & Co. New York, NY Sep 30, 2016 $186,400
Vice President, Credit Research Analyst Barclays Capital Inc. New York, NY Feb 17, 2015 $185,000
Vice President/Intermediate Research Associate Goldman, Sachs & Co. New York, NY Dec 26, 2016 $184,900
VP, Quantitative Research Analyst Pacific Investment Management Company, LLC Newport Beach, CA Sep 22, 2016 $180,000
VP, Quantitative Research Analyst Pacific Investment Management Company, LLC Newport Beach, CA Feb 10, 2016 $180,000
VP, Equity Research Barclays Capital Inc. New York, NY Sep 08, 2015 $180,000 -
$200,000
Vice President/Intermediate Research Associate Goldman, Sachs & Co. New York, NY Aug 20, 2015 $158,600
Vice President, Quantitative Research Analyst Pacific Investment Management Company, LLC Newport Beach, CA Jan 02, 2015 $158,000
Vice President/Intermediate Research Associate Goldman, Sachs & Co. New York, NY Aug 15, 2016 $155,600
Vice President, Quantitative Research Morgan Stanley and Co. LLC New York, NY Dec 04, 2016 $155,000
Vice President, Quantitative Research Morgan Stanley & Co. LLC New York, NY Nov 19, 2015 $155,000
Vice President/Intermediate Research Associate Goldman, Sachs & Co. New York, NY Dec 08, 2016 $155,000
Vice President, Quantitative Research Morgan Stanley & Co. LLC New York, NY Oct 01, 2015 $155,000
Vice President, Research Analyst Needham & Company, LLC New York, NY Apr 24, 2015 $154,690

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Top Skills for A Vice President Research

  1. Financial Models
  2. Investment Strategies
  3. Equity
You can check out examples of real life uses of top skills on resumes here:
  • Initiated coverage of diversified electric and gas utilities by writing research reports, constructing financial models and marketing recommendations to investors.
  • Advised LaSalle Bank Capital Select Growth and Mid-Cap fund managers with effective portfolio allocation and stock investment strategies.
  • Published global sell-side research across disciplines including economics, strategy, equity and fixed income.
  • Managed all primary and secondary market research programs, including customer feedback, competitive intelligence, and demographic analysis.
  • Initiated and maintained research coverage on mid and large cap telecommunications services stocks.

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Top 10 Best States for Vice President Research

  1. Connecticut
  2. New York
  3. Delaware
  4. Virginia
  5. California
  6. Colorado
  7. Rhode Island
  8. New Jersey
  9. Pennsylvania
  10. District of Columbia
  • (113 jobs)
  • (861 jobs)
  • (76 jobs)
  • (313 jobs)
  • (1,274 jobs)
  • (170 jobs)
  • (36 jobs)
  • (274 jobs)
  • (331 jobs)
  • (100 jobs)

Vice President Research Demographics

Gender

Male

60.7%

Female

29.8%

Unknown

9.5%
Ethnicity

White

61.3%

Hispanic or Latino

13.6%

Black or African American

11.7%

Asian

9.7%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

31.4%

French

22.9%

German

12.9%

Chinese

8.6%

Portuguese

5.7%

Dutch

2.9%

Swedish

1.4%

Hungarian

1.4%

Turkish

1.4%

Romanian

1.4%

Hebrew

1.4%

Japanese

1.4%

Mandarin

1.4%

Polish

1.4%

Arabic

1.4%

Cantonese

1.4%

Italian

1.4%
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Vice President Research Education

Schools

New York University

11.7%

Columbia University

10.5%

University of Chicago

8.9%

University of Pennsylvania

6.5%

Northwestern University

5.6%

Texas A&M University

5.2%

Pennsylvania State University

4.8%

Northeastern University

4.8%

Boston University

4.4%

George Washington University

3.6%

University of California - Los Angeles

3.6%

University of Texas at Austin

3.6%

University of Florida

3.6%

Massachusetts Institute of Technology

3.6%

Fordham University

3.2%

University of Southern California

3.2%

Cornell University

3.2%

University of Connecticut

3.2%

Harvard University

3.2%

University of Georgia

3.2%
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Majors

Finance

21.6%

Business

19.5%

Marketing

10.5%

Economics

6.5%

Accounting

4.7%

Management

4.3%

Psychology

3.6%

Political Science

3.4%

English

3.1%

Biology

2.8%

Chemistry

2.6%

Mechanical Engineering

2.6%

Statistics

2.1%

Computer Science

2.0%

Sociology

2.0%

Education

1.8%

Mathematics

1.8%

Experimental Psychology

1.7%

Electrical Engineering

1.7%

Communication

1.7%
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Degrees

Masters

43.9%

Bachelors

28.7%

Doctorate

15.1%

Other

9.5%

Certificate

1.3%

Associate

0.9%

Diploma

0.4%

License

0.2%
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