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Become A Vice President Research

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Working As A Vice President Research

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $166,740

    Average Salary

What Does A Vice President Research Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Vice President Research

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Vice President Research Videos

Dr Mary Shire Vice President Research - UL Research Impact

Day4 am - Mind and Life XXVI: Mind, Brain and Matter

Cancer Research Roundtable with Vice President Joe Biden

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Vice President Research Demographics

Gender

Male

65.2%

Female

31.0%

Unknown

3.8%
Ethnicity

White

61.1%

Hispanic or Latino

13.4%

Black or African American

11.3%

Asian

10.5%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

31.7%

French

20.6%

German

12.7%

Chinese

9.5%

Portuguese

6.3%

Dutch

3.2%

Swedish

1.6%

Hungarian

1.6%

Turkish

1.6%

Romanian

1.6%

Hebrew

1.6%

Japanese

1.6%

Mandarin

1.6%

Arabic

1.6%

Cantonese

1.6%

Italian

1.6%
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Vice President Research Education

Schools

New York University

14.6%

University of Chicago

9.0%

Columbia University

8.3%

Northwestern University

6.3%

University of Pennsylvania

5.6%

Harvard University

4.9%

Northeastern University

4.9%

University of Connecticut

4.2%

University of California - Los Angeles

4.2%

Pennsylvania State University

4.2%

Boston University

3.5%

Georgetown University

3.5%

Iowa State University

3.5%

Fordham University

3.5%

University of Massachusetts Amherst

3.5%

University of Southern California

3.5%

Texas A&M University

3.5%

University of Notre Dame

3.5%

Cornell University

3.5%

Syracuse University

2.8%
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Majors

Finance

19.1%

Business

18.6%

Marketing

10.3%

Economics

5.8%

Management

5.3%

Accounting

4.0%

English

3.5%

Psychology

3.5%

Political Science

3.3%

Mechanical Engineering

3.3%

Biology

3.0%

Chemistry

3.0%

Computer Science

2.8%

Biochemistry, Biophysics, Molecular Biology

2.3%

Pharmacy

2.3%

Mathematics

2.3%

Electrical Engineering

2.0%

Journalism

2.0%

Physics

2.0%

Experimental Psychology

1.8%
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Degrees

Masters

43.8%

Bachelors

26.0%

Doctorate

15.7%

Other

11.5%

Certificate

1.5%

Associate

1.1%

Diploma

0.3%

License

0.2%
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Vice President Research Videos

Dr Mary Shire Vice President Research - UL Research Impact

Day4 am - Mind and Life XXVI: Mind, Brain and Matter

Cancer Research Roundtable with Vice President Joe Biden

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Real Vice President Research Salaries

Job Title Company Location Start Date Salary
Vice President/Intermediate Research Associate Goldman, Sachs & Co. New York, NY Jan 09, 2016 $310,000
VP, Clinical Research & Medical Affairs Cerus Corporation Concord, CA Dec 19, 2016 $276,000 -
$308,000
Vice President, Research & Analytics-Finance Federal Farm Credit Banks Funding Corporation Jersey City, NJ May 01, 2016 $275,000
Vice President/Intermediate Research Associate Goldman, Sachs & Co. New York, NY Jul 26, 2016 $275,000
Vice President/Intermediate Research Associate Goldman, Sachs & Co. New York, NY Apr 23, 2015 $259,000
Vice President/Intermediate Research Associate Goldman, Sachs & Co. New York, NY Jul 05, 2016 $259,000
Vice President, Senior Quantitative Researcher Tudor Investment Corporation Greenwich, CT Jun 07, 2016 $250,000
Vice President/Intermediate Research Associate Goldman, Sachs & Co. New York, NY Jan 08, 2016 $250,000
Vice President/Intermediate Research Associate Goldman Sachs & Co. New York, NY Sep 23, 2015 $240,000
Vice President of Research Remotium, Inc. Redwood City, CA Oct 14, 2016 $230,000
Vice President Equity Research Rafferty Capital Markets, LLC New York, NY Jun 20, 2016 $227,178
Vice President, Quantitative Research JP Morgan Chase & Co New York, NY Sep 11, 2016 $227,178
Vice President/Intermediate Research Associate Goldman Sachs & Co. New York, NY Jan 18, 2016 $227,100
Vice President, Equity Research JP Morgan Chase & Co New York, NY Sep 12, 2016 $225,000
Global Exchange (GX) Researcher, Vice President State Street Bank and Trust Company New York, NY Aug 25, 2016 $187,491 -
$197,491
Vice President, Macro/Market Research & Analysis Credit Suisse Securities (USA) LLC New York, NY Feb 05, 2016 $187,491
Vice President/Intermediate Research Associate Goldman, Sachs & Co. New York, NY Sep 30, 2016 $186,400
Vice President, Credit Research Analyst Barclays Capital Inc. New York, NY Feb 17, 2015 $185,000
Vice President/Intermediate Research Associate Goldman, Sachs & Co. New York, NY Dec 26, 2016 $184,900
VP, Equity Research Barclays Capital Inc. New York, NY Sep 08, 2015 $180,000 -
$200,000
VP, Quantitative Research Analyst Pacific Investment Management Company, LLC Newport Beach, CA Feb 10, 2016 $180,000
VP, Quantitative Research Analyst Pacific Investment Management Company, LLC Newport Beach, CA Sep 22, 2016 $180,000
Vice President/Intermediate Research Associate Goldman, Sachs & Co. New York, NY Aug 20, 2015 $158,600
Vice President, Quantitative Research Analyst Pacific Investment Management Company, LLC Newport Beach, CA Jan 02, 2015 $158,000
Vice President/Intermediate Research Associate Goldman, Sachs & Co. New York, NY Aug 15, 2016 $155,600
Vice President, Quantitative Research Morgan Stanley & Co. LLC New York, NY Oct 01, 2015 $155,000
Vice President, Quantitative Research Morgan Stanley and Co. LLC New York, NY Dec 04, 2016 $155,000
Vice President, Quantitative Research Morgan Stanley & Co. LLC New York, NY Nov 19, 2015 $155,000
Vice President/Intermediate Research Associate Goldman, Sachs & Co. New York, NY Dec 08, 2016 $155,000
Vice President, Research Analyst Needham & Company, LLC New York, NY Apr 24, 2015 $154,690

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Top Skills for A Vice President Research

  1. Market Research
  2. Financial Models
  3. Strategic Plan
You can check out examples of real life uses of top skills on resumes here:
  • Signed research providers for real-time buy-side client access and Aftermarket research distribution, a revenue-generating channel.
  • Created financial models to monitor and forecast credit metrics for 30+ companies.
  • Developed strategic planning and market research functions for Jack Levy Associates, an integrated marketing and advertising company.
  • Created and automated reports using equity research financial databases and systems.
  • Developed quantitatively based performance metrics of hedge fund managers and company fund portfolios.

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Top 10 Best States for Vice President Research

  1. Connecticut
  2. New York
  3. Delaware
  4. Virginia
  5. California
  6. Colorado
  7. Rhode Island
  8. New Jersey
  9. Pennsylvania
  10. District of Columbia
  • (113 jobs)
  • (861 jobs)
  • (76 jobs)
  • (313 jobs)
  • (1,274 jobs)
  • (170 jobs)
  • (36 jobs)
  • (274 jobs)
  • (331 jobs)
  • (100 jobs)

Top Vice President Research Employers

Jobs From Top Vice President Research Employers

Vice President Research Videos

Dr Mary Shire Vice President Research - UL Research Impact

Day4 am - Mind and Life XXVI: Mind, Brain and Matter

Cancer Research Roundtable with Vice President Joe Biden

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