15. Primary Research
Primary research is a type of study wherein the researcher, marketing research analyst, and other related professionals conduct and execute the analysis. This means that it involves a direct source of information through an interview process, survey forms, questionnaires, focus group discussion, observation, and other research methods.
- Mentor juniors on maximizing commercial impact, primary research, quantitative analysis and presentation skills.
- Conceptualized and executed primary research program that became an industry standard.
