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What does a vice president research do?

Updated January 8, 2025
7 min read

A vice-president of research is one of the company's leaders who focuses on developing research strategies to obtain the best results. The research vice president works on creating an environment suitable for research that is operated by qualified individuals. The research vice president also communicates with research patrons to inform them of daily activities and research progress. Aside from this, the vice president constantly develops new methods for improving research and get advice from authorities on recommended upgrades in strategies and equipment.

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Vice president research responsibilities

Here are examples of responsibilities from real vice president research resumes:

  • Lead customer and competitor research, functional acquisition due diligence, and portfolio management of existing products/services and new investments.
  • Assimilate consumption-based planning and analysis; review in-depth data on business performance analytics for insight into specific network programming trends.
  • Create budgetary protocol and project proposals that are successfully implement by Bloomberg.

Vice president research skills and personality traits

We calculated that 8% of Vice President Research are proficient in Portfolio, Market Research, and Risk Management. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.

We break down the percentage of Vice President Research that have these skills listed on their resume here:

  • Portfolio, 8%

    Led customer and competitor research, functional acquisition due diligence, and portfolio management of existing products/services and new investments.

  • Market Research, 7%

    Managed all primary and secondary market research programs, including customer feedback, competitive intelligence, and demographic analysis.

  • Risk Management, 4%

    Conducted in-house training programs for registered and non-registered personnel regarding issues related to client confidentiality, information sharing and risk management.

  • Research Projects, 4%

    Initiated multiple research projects involving industry-specific investment products and emerging niche business strategies, which were included in published proprietary reports.

  • Macro, 4%

    Tracked relevant Macro Data and key vendors to better forecast earnings trends.

  • Business Development, 3%

    Participate in business development by identifying and evaluating new opportunities assisting with proposal developments.

"portfolio," "market research," and "risk management" are among the most common skills that vice president research use at work. You can find even more vice president research responsibilities below, including:

Detail oriented. To carry out their duties, the most important skill for a vice president research to have is detail oriented. Their role and responsibilities require that "market research analysts must pay attention to minutiae to evaluate data." Vice president research often use detail oriented in their day-to-day job, as shown by this real resume: "performed detailed financial modeling and asset valuation, market research, competitive analysis and authoring of original research reports. "

Analytical skills. Another soft skill that's essential for fulfilling vice president research duties is analytical skills. The role rewards competence in this skill because "market research analysts must evaluate large amounts of data and information related to market conditions." According to a vice president research resume, here's how vice president research can utilize analytical skills in their job responsibilities: "designed and analyzed quantitative and qualitative research for over 400 healthcare clients across the united states. "

Communication skills. vice president research are also known for communication skills, which are critical to their duties. You can see how this skill relates to vice president research responsibilities, because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." A vice president research resume example shows how communication skills is used in the workplace: "initiated and maintained research coverage on mid and large cap telecommunications services stocks. "

See the full list of vice president research skills

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Compare different vice president research

Vice president research vs. Marketing coordinator

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

The annual salary of marketing coordinators is $109,397 lower than the average salary of vice president research.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both vice president research and marketing coordinator positions are skilled in market research, business development, and project management.

There are some key differences in the responsibilities of each position. For example, vice president research responsibilities require skills like "portfolio," "risk management," "research projects," and "macro." Meanwhile a typical marketing coordinator has skills in areas such as "digital marketing," "customer service," "marketing campaigns," and "email campaigns." This difference in skills reveals the differences in what each career does.

Marketing coordinators really shine in the technology industry with an average salary of $53,831. Comparatively, vice president research tend to make the most money in the finance industry with an average salary of $157,738.marketing coordinators tend to reach lower levels of education than vice president research. In fact, marketing coordinators are 19.4% less likely to graduate with a Master's Degree and 7.5% less likely to have a Doctoral Degree.

Vice president research vs. Marketing specialist

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

On average, marketing specialists earn a $102,781 lower salary than vice president research a year.A few skills overlap for vice president research and marketing specialists. Resumes from both professions show that the duties of each career rely on skills like "market research," "business development," and "project management. "

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that vice president research responsibilities requires skills like "portfolio," "risk management," "research projects," and "macro." But a marketing specialist might use other skills in their typical duties, such as, "digital marketing," "marketing campaigns," "email marketing," and "customer service."

Marketing specialists earn a lower average salary than vice president research. But marketing specialists earn the highest pay in the technology industry, with an average salary of $64,666. Additionally, vice president research earn the highest salaries in the finance with average pay of $157,738 annually.In general, marketing specialists achieve lower levels of education than vice president research. They're 17.3% less likely to obtain a Master's Degree while being 7.5% less likely to earn a Doctoral Degree.

Vice president research vs. Marketing associate

A marketing associate's responsibility is to perform comprehensive market research to identify the latest trends that would provide opportunities to improve the business' marketing strategies. A marketing associate's duties also include creating sales reports and advertising materials, coordinating with the sales team for promotional events, assists with the planning and execution of marketing strategies, evaluating customer satisfaction, and handling administrative tasks as needed. Marketing associates must also have excellent communication skills to help in managing client inquiries and resolve complaints immediately.

On average, marketing associates earn lower salaries than vice president research, with a $104,565 difference per year.By looking over several vice president research and marketing associates resumes, we found that both roles require similar skills in their day-to-day duties, such as "market research," "business development," and "client relationships." But beyond that, the careers look very different.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a vice president research is likely to be skilled in "portfolio," "risk management," "research projects," and "macro," while a typical marketing associate is skilled in "customer service," "digital marketing," "marketing campaigns," and "email marketing."

Marketing associates make a very good living in the finance industry with an average annual salary of $56,474. On the other hand, vice president research are paid the highest salary in the finance industry, with average annual pay of $157,738.Most marketing associates achieve a lower degree level compared to vice president research. For example, they're 18.4% less likely to graduate with a Master's Degree, and 7.4% less likely to earn a Doctoral Degree.

Vice president research vs. Marketing consultant

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Marketing consultants typically earn lower pay than vice president research. On average, marketing consultants earn a $87,130 lower salary per year.According to resumes from vice president research and marketing consultants, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "market research," "business development," and "client relationships. "Each job also requires different skills to carry out their responsibilities. A vice president research uses "portfolio," "risk management," "research projects," and "macro." Marketing consultants are more likely to have duties that require skills in "customer service," "web content," "media sales," and "digital marketing. "The technology industry tends to pay the highest salaries for marketing consultants, with average annual pay of $93,209. Comparatively, the highest vice president research annual salary comes from the finance industry.In general, marketing consultants hold lower degree levels compared to vice president research. Marketing consultants are 13.2% less likely to earn their Master's Degree and 7.1% less likely to graduate with a Doctoral Degree.

Types of vice president research

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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