How to hire a vice president & sales manager

How to hire a vice president & sales manager, step by step

Here's a step-by-step vice president & sales manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a vice president & sales manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new vice president & sales manager
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   First, determine the employments status of the vice president & sales manager you need to hire. Certain vice president & sales manager roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a vice president & sales manager to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a vice president & sales manager that fits the bill.

   Here's a comparison of vice president & sales manager salaries for various roles:

   Type of Vice President & Sales Manager	Description	Hourly rate
   Vice President & Sales Manager	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$35-75
   Sales And Marketing Vice President	A sales and marketing vice president is responsible for managing brand awareness, developing strategic promotional plans, and preparing marketing campaigns to attract existing. Potential customers increase sales revenues and improve the company's profitability... Show more	$47-138
   Sales Manager/Sales Trainer	A sales trainer or manager provides training for the sales staff. The target of the training is to improve the sales figures and meet target sales... Show more	$25-74

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Product Development
   • Customer Service
   • Sales Growth
   • Business Development
   • Client Relationships
   • Regulatory Compliance
   • Sales Strategies
   • Sales Reps
   • Sales Management
   • Sales Training
   • Customer Relationships
   • Business Relationships
   • Sales Process
   • Business Plan

   Check all skills

   Responsibilities:

   • Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
   • Reverse negative relationship with distributors through personal relationship building, changes in sales execution, and implementation of new distributor programs.
   • Set targets, monitor, review and initiate action plans to achieve target KPI's.

   More vice president & sales manager duties

3. Make a budget

   Including a salary range in your vice president & sales manager job description helps attract top candidates to the position. A vice president & sales manager salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a vice president & sales manager in Arkansas may be lower than in New Hampshire, and an entry-level vice president & sales manager usually earns less than a senior-level vice president & sales manager. Additionally, a vice president & sales manager with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average vice president & sales manager salary

   $108,287yearly

   $52.06 hourly rate

   ---

   Entry-level vice president & sales manager salary

   $74,000 yearly salary

   Updated December 15, 2025

   Average vice president & sales manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New York	$126,479	$61
   2	Illinois	$111,008	$53
   3	Nevada	$110,568	$53
   4	Maryland	$103,939	$50
   5	Georgia	$102,531	$49
   6	California	$100,825	$48
   7	New Jersey	$98,186	$47
   8	Colorado	$96,338	$46
   9	Iowa	$95,395	$46
   10	Texas	$95,021	$46
   11	Arizona	$94,225	$45
   12	North Carolina	$93,386	$45

   Average vice president & sales manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Citi	$109,530	$52.66	211
   2	AIG	$109,328	$52.56	21
   3	Clear Channel Airport	$108,430	$52.13	8
   4	HSBC Bank	$102,670	$49.36	10
   5	Inspec	$101,771	$48.93
   6	JPMorgan Chase & Co.	$96,054	$46.18	1,447
   7	First Citizens Bank	$88,819	$42.70	39
   8	Bank of America	$88,335	$42.47	35
   9	Aegon Usa	$84,977	$40.85	19
   10	Transamerica Corporation	$77,993	$37.50	5

4. Writing a vice president & sales manager job description

   A good vice president & sales manager job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a vice president & sales manager job description:

   Vice president & sales manager job description example

   Essential Functions:
   
   * Leads and develops team of direct reports and all assigned broker sales personnel.
   * Responsible for the overall P&L of the Division to achieve Sales Plan objectives in a profitable manner while maintaining brand standards and vision.
   * Coordinates the activities of distributors within assigned area of responsibility insuring the implementation of all sales and marketing programs across the portfolio. Measures distributor effectiveness in sales, merchandising activities and pricing. Aligns distributor network with WFE long term strategies.
   * Analyzes and evaluates market opportunities through field assessments and market data analyses.
   * Develops pricing plans and strategies to achieve desired price guidance by brand both at point of purchase and to distributor network.
   * Develops and implements regional market plans at the distributor level to include the measurement and analysis of distributor performance against objectives.
   * Partners with national accounts teams, on and off premise, to coordinate programs within area of responsibility.
   * Motivates and builds commitment with distributor management / broker partners and sales force to achieve sales objectives, while increasing Wente Family Estates "share of mind" within their organization.
   * Conducts business duties in a professional, effective, and efficient manner within corporate and budgetary guidelines.
   * Establishes and conducts regular sales meetings for wholesale management and sales personnel.
   * Coordinates the introduction of new products for assigned markets.
   * Supervises and monitors the allocation and use of all point-of-sale materials in accordance with budgeting and account/market objectives.
   * Ensures distributors maintain adequate product inventory levels and demonstrates proper inventory rotation.
   
   Qualifications & Skill Sets:
   
   * A Bachelor's degree or equivalent job experience is required.
   * 10 years of consumer product sales, preferably in the beverage alcohol industry, and prior sales management and people leadership experience required.
   * Demonstrated ability to lead and inspire a team; the ability to motivate and influence others as well as those who are not in a direct reporting relationship.
   * Strong relationships and market knowledge of the Northeast and Midwest.
   * Ideal candidate would preferably be based in NYC (Metro Area), New Jersey, Boston, Philadelphia, Connecticut or Washington DC.
   * Outstanding communication and interpersonal skills.
   * Superb financial analysis skills.
   * Flexibility.
   * Passionate customer advocacy.
   * Deep understanding of changing market dynamics.
   * Entrepreneurial spirit: must be a self-starter who is able to work with a minimum amount of direction.
   * Must be able to interface with various levels of management at wholesale, retail, agencies, and intermediaries.
   * Strong knowledge and familiarity of Distributor Trade Practices and Marketing guidelines are required (beverage alcohol industry preferred).
   * Must h

   Copy this example

   

5. Post your job

   To find the right vice president & sales manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with vice president & sales managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit vice president & sales managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your vice president & sales manager job on Zippia to find and recruit vice president & sales manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit vice president & sales managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new vice president & sales manager

   Once you've decided on a perfect vice president & sales manager candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new vice president & sales manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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