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Vice president & sales manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical vice president & sales manager skills. We ranked the top skills for vice president & sales managers based on the percentage of resumes they appeared on. For example, 11.2% of vice president & sales manager resumes contained product development as a skill. Continue reading to find out what skills a vice president & sales manager needs to be successful in the workplace.

15 vice president & sales manager skills for your resume and career

1. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how vice president & sales managers use product development:

Developed and implemented sales training and performance coaching to increase individual employee accountability, and enhance product development and management.
Liaised with product development teams, providing detailed market analysis to generate leading-edge programs.

2. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how vice president & sales managers use customer service:

Maximized profitability through superior customer service, effective and prompt communication and follow-ups on all pending matters with the customers.
Initiated launch of quality assurance program for customer service and personal banking team for consistent, high-quality member interactions.

3. Sales Growth

Here's how vice president & sales managers use sales growth:

Achieved an immediate $3M improvement in gross margin per year while energizing sales growth from $20M to $120M.
Developed and implemented multifaceted sales and marketing strategies that resulted in average annual sales growth rates of 42.6% through 2010.

4. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how vice president & sales managers use business development:

Developed strategic global technology and marketing partnerships, including countless business development relationships in the emerging music technology and OOH spaces.
Identify business opportunities in target markets, increase market share in existing markets, and maximize new business development opportunities.

5. Client Relationships

Here's how vice president & sales managers use client relationships:

Achieved high Customer Satisfaction scores, based on execution of Customer Value Proposition to develop trusting and sustainable client relationships.
Collaborated on campaigns and profit sharing efforts with regional management partners increasing business and creating stronger client relationships.

6. Regulatory Compliance

Here's how vice president & sales managers use regulatory compliance:

Ensured regulatory compliance through collaborations with operations, compliance, and legal departments to develop and implement group assistance strategies.
Ensured regulatory compliance with agency licensing requirements.

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7. Sales Strategies

Here's how vice president & sales managers use sales strategies:

Developed and executed powerful sales strategies across multiple verticals.
Collaborated with sales channel executives and critical partners to create sales strategies, mortgage product business cases and customer value propositions.

8. Sales Reps

Here's how vice president & sales managers use sales reps:

Developed selling strategies and ran an inside sales room of twelve sales reps which grew in two years to seventy-five reps.
Managed all company sales in excess of $40M, 4 Regional Sales Managers and over 30 Sales Reps.

9. Sales Management

Here's how vice president & sales managers use sales management:

Restructured sales management to successfully align with retail bank partners and increase referral business.
Serve on Product Promotional Development Committee and Senior Sales Management Committee.

10. Sales Training

Here's how vice president & sales managers use sales training:

Instituted annual business review meetings, continuing sales training programs, and sales performance awards for independent manufacturer sales representatives.
Conduct weekly sales training meetings and develop new business networks and strengthen community relationships with local and statewide merchant associations.

11. Customer Relationships

Customer relationships are the interactions and efforts made by a company to improve its customer service. Customer relationships cover not just all of the essential roles performed by customer support, but also the initiatives made before and after the interaction with a customer.

Here's how vice president & sales managers use customer relationships:

Partnered closely with District/Market/Region management to help new build and in-store branches in executing behaviors to acquire and deepen customer relationships.
Develop new business while retaining and expanding existing customer relationships.

12. Business Relationships

Here's how vice president & sales managers use business relationships:

Developed business relationships for lead generation and referral business; worked with subcontractors and trade partners in project management.
Participated in various community networking events, establishing business relationships and/or referral networks.

13. Sales Process

Here's how vice president & sales managers use sales process:

Developed sales process engineering consulting and software development practice that helped clients define, develop and successfully implement large-scale projects.
Developed and implemented new sales process with increased community involvement to promote first time home-buying and refinancing.

14. Business Plan

Here's how vice president & sales managers use business plan:

Support Area Manager in creation and monitoring of business plan to maximize branch profitability.
Participated in business planning and strategy discussions within Frost and our business partners.

15. Sales Performance

Here's how vice president & sales managers use sales performance:

Refined sales experience a direct manifest of current managerial position obtained through superior sales performance.
Improved company sales performance and profitability.

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What skills help Vice President & Sales Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on vice president & sales manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all vice president & sales managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for vice president & sales managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What vice president & sales manager skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young vice president & sales managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

Do you want to know more?

List of vice president & sales manager skills to add to your resume

The most important skills for a vice president & sales manager resume and required skills for a vice president & sales manager to have include:

Product Development
Customer Service
Sales Growth
Business Development
Client Relationships
Regulatory Compliance
Sales Strategies
Sales Reps
Sales Management
Sales Training
Customer Relationships
Business Relationships
Sales Process
Business Plan
Sales Performance
Product Line
Account Executives

Real Estate
Product Knowledge
Human Resources
Trade Shows
Direct Reports
Sales Production
Performance Evaluations
Sales Revenue
Sales Associates
Training Programs
Sales Support
Revenue Growth
Sales Professionals
Sales Efforts
Sales Operations
Commercial Banking
Sales Volume

Loan Production
Loan Portfolio
Sales Plan
Sales Techniques
Sales Results
Bank Products
Corporate Banking
Enterprise Sales
Cold Calls
MM
ROI
Treasury Management
Sales People
RFP
Process Improvement
Financial Institutions

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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