What does a vice president & sales manager do?
Vice president & sales manager responsibilities
Here are examples of responsibilities from real vice president & sales manager resumes:
- Cultivate and manage business relationships with wholesale distributors creating positive impact for newsstand product sell at retail.
- Reverse negative relationship with distributors through personal relationship building, changes in sales execution, and implementation of new distributor programs.
- Set targets, monitor, review and initiate action plans to achieve target KPI's.
Vice president & sales manager skills and personality traits
We calculated that 11% of Vice President & Sales Managers are proficient in Product Development, Customer Service, and Sales Growth. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.
We break down the percentage of Vice President & Sales Managers that have these skills listed on their resume here:
- Product Development, 11%
Developed and implemented sales training and performance coaching to increase individual employee accountability, and enhance product development and management.
- Customer Service, 10%
Maximized profitability through superior customer service, effective and prompt communication and follow-ups on all pending matters with the customers.
- Sales Growth, 8%
Achieved an immediate $3M improvement in gross margin per year while energizing sales growth from $20M to $120M.
- Business Development, 6%
Developed strategic global technology and marketing partnerships, including countless business development relationships in the emerging music technology and OOH spaces.
- Client Relationships, 5%
Achieved high Customer Satisfaction scores, based on execution of Customer Value Proposition to develop trusting and sustainable client relationships.
- Regulatory Compliance, 4%
Ensured regulatory compliance through collaborations with operations, compliance, and legal departments to develop and implement group assistance strategies.
Common skills that a vice president & sales manager uses to do their job include "product development," "customer service," and "sales growth." You can find details on the most important vice president & sales manager responsibilities below.
Analytical skills. To carry out their duties, the most important skill for a vice president & sales manager to have is analytical skills. Their role and responsibilities require that "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Vice president & sales managers often use analytical skills in their day-to-day job, as shown by this real resume: "hired/trained staff in sales techniques, database creation, demographic lists, analysis/modeling, data enhancement and mail production services. "
Communication skills. Another soft skill that's essential for fulfilling vice president & sales manager duties is communication skills. The role rewards competence in this skill because "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." According to a vice president & sales manager resume, here's how vice president & sales managers can utilize communication skills in their job responsibilities: "developed employee communication and training programs for new products and initiatives. "
Customer-service skills. Another skill that relates to the job responsibilities of vice president & sales managers is customer-service skills. This skill is critical to many everyday vice president & sales manager duties, as "when helping to make a sale, sales managers must listen and respond to the customer’s needs." This example from a resume shows how this skill is used: "implemented a variety of sales techniques, product selections and customer analysis that raised overall company margin by 1.4%. "
Leadership skills. vice president & sales manager responsibilities often require "leadership skills." The duties that rely on this skill are shown by the fact that "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." This resume example shows what vice president & sales managers do with leadership skills on a typical day: "manage a team of sales professionals to sell our program to local schools, targeting principals and school leadership. "
The three companies that hire the most vice president & sales managers are:
- Bank of America4 vice president & sales managers jobs
- JPMorgan Chase & Co.3 vice president & sales managers jobs
- BlackRock2 vice president & sales managers jobs
Choose from 10+ customizable vice president & sales manager resume templates
Build a professional vice president & sales manager resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your vice president & sales manager resume.
Compare different vice president & sales managers
Vice president & sales manager vs. Sales and marketing vice president
A sales and marketing vice president is responsible for managing brand awareness, developing strategic promotional plans, and preparing marketing campaigns to attract existing. Potential customers increase sales revenues and improve the company's profitability. A sales and marketing vice president monitors the sales team, reviews the sales budget, researches the current industry trends to identify business opportunities, and allocates resources efficiently. A sales and marketing vice president must have excellent leadership and communication skills to discuss services with clients and set long-term sales development goals.
While similarities exist, there are also some differences between vice president & sales managers and sales and marketing vice president. For instance, vice president & sales manager responsibilities require skills such as "customer service," "client relationships," "regulatory compliance," and "sales strategies." Whereas a sales and marketing vice president is skilled in "strategic partnerships," "r," "market research," and "healthcare." This is part of what separates the two careers.
Sales and marketing vice presidents earn the highest salaries when working in the technology industry, with an average yearly salary of $161,144. On the other hand, vice president & sales managers are paid more in the manufacturing industry with an average salary of $114,278.sales and marketing vice presidents tend to reach similar levels of education than vice president & sales managers. In fact, sales and marketing vice presidents are 3.7% more likely to graduate with a Master's Degree and 0.1% more likely to have a Doctoral Degree.Vice president & sales manager vs. Sales manager/sales trainer
A sales trainer or manager provides training for the sales staff. The target of the training is to improve the sales figures and meet target sales. Sales trainers collect data that allows them to understand the effectiveness of the existing sales strategies. They also set clear goals and priorities, get rid of demands that do not drive revenue, and allow their teams to focus on activities aligned with the significant goals. It is also their responsibility to research and develop marketing opportunities.
Each career also uses different skills, according to real vice president & sales manager resumes. While vice president & sales manager responsibilities can utilize skills like "product development," "customer service," "business development," and "client relationships," sales managers/sales trainer use skills like "powerpoint," "project management," "training materials," and "training classes."
On average, sales managers/sales trainer earn a lower salary than vice president & sales managers. Some industries support higher salaries in each profession. Interestingly enough, sales managers/sales trainer earn the most pay in the pharmaceutical industry with an average salary of $116,149. Whereas vice president & sales managers have higher pay in the manufacturing industry, with an average salary of $114,278.sales managers/sales trainer earn similar levels of education than vice president & sales managers in general. They're 1.4% less likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for vice president & sales managers in the next 3-5 years?
Bill Thorne
Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation
Vice president & sales manager vs. Regional sales vice president
A regional sales vice president is responsible for monitoring the sales performance of the whole sales team within the assigned region, conducting data analysis and market research, and adjusting sales goals and objectives as needed to meet client demands and public interest. Regional sales vice presidents coordinate with each sales team lead to identify business opportunities that would generate more resources for revenues and attract potential clients for business partnerships. A regional sales vice president also handles media relations for promoting brand image to the target audience within the budget limitations and timeframes.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from vice president & sales manager resumes include skills like "customer service," "regulatory compliance," "sales strategies," and "sales management," whereas a regional sales vice president is more likely to list skills in "customer satisfaction," "crm," "healthcare," and "regional sales. "
Regional sales vice presidents earn the best pay in the technology industry, where they command an average salary of $160,140. Vice president & sales managers earn the highest pay from the manufacturing industry, with an average salary of $114,278.When it comes to education, regional sales vice presidents tend to earn similar degree levels compared to vice president & sales managers. In fact, they're 0.3% less likely to earn a Master's Degree, and 0.1% less likely to graduate with a Doctoral Degree.Vice president & sales manager vs. Sales account manager
The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities. Account sales managers act as liaisons between the company and customer as well as build strong, long-lasting relationships by providing an improved customer experience. It is their responsibility to negotiate contracts and close deals to maximize sales profits. Also, they forecast track sales results and prepare reports on account status.
Even though a few skill sets overlap between vice president & sales managers and sales account managers, there are some differences that are important to note. For one, a vice president & sales manager might have more use for skills like "regulatory compliance," "sales management," "sales training," and "customer relationships." Meanwhile, some responsibilities of sales account managers require skills like "crm," "customer satisfaction," "account management," and "powerpoint. "
Sales account managers enjoy the best pay in the technology industry, with an average salary of $68,777. For comparison, vice president & sales managers earn the highest salary in the manufacturing industry.In general, sales account managers hold similar degree levels compared to vice president & sales managers. Sales account managers are 3.5% less likely to earn their Master's Degree and 0.3% less likely to graduate with a Doctoral Degree.Types of vice president & sales manager
Updated January 8, 2025
