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Become A Vice President, Strategy

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Working As A Vice President, Strategy

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $150,000

    Average Salary

What Does A Vice President, Strategy Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Vice President, Strategy

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Vice President, Strategy Career Paths

Vice President, Strategy
Vice President Marketing Vice President
Senior Vice President Of Marketing
13 Yearsyrs
Vice President Sales Vice President Business Development Director
Senior Director Of Business Development
13 Yearsyrs
Vice President Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
Assistant Vice President Director Director Of Sales
Senior Sales Director
11 Yearsyrs
Assistant Vice President Director Account Director
Senior Account Director
10 Yearsyrs
Assistant Vice President Director Sales Vice President
Vice President Of Sales & Operations
11 Yearsyrs
Senior Vice President Creative Director Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Senior Vice President Creative Director Marketing Vice President
Executive Vice President Marketing
11 Yearsyrs
Senior Manager Senior Project Manager Senior Product Manager
Director Of Marketing And Product Management
9 Yearsyrs
Marketing Vice President Sales And Marketing Vice President Business Development Director
Director, Strategic Alliances
12 Yearsyrs
Senior Manager Senior Project Manager Senior Manager Of Marketing
Senior Manager-Digital Marketing
9 Yearsyrs
General Manager Account Manager Product Manager
Group Product Manager
7 Yearsyrs
General Manager Market Manager
Senior Market Manager
10 Yearsyrs
General Manager Territory Manager Brand Manager
Senior Brand Manager
9 Yearsyrs
Project Manager Portfolio Manager Strategist
Senior Strategist
8 Yearsyrs
Senior Manager Founder Senior Product Manager
Vice President, Product Manager
10 Yearsyrs
Project Manager Marketing Manager Senior Manager Of Marketing
Integrated Marketing Director
8 Yearsyrs
Project Manager Engagement Manager
Client Partner
11 Yearsyrs
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Do you work as a Vice President, Strategy?

Help others decide if this is a good career for them

Average Length of Employment
Manager, Strategy 2.6 years
Strategist 2.2 years
Top Careers Before Vice President, Strategy
Director 7.6%
Consultant 5.1%
Manager 3.7%
Associate 2.9%
Top Careers After Vice President, Strategy
Consultant 5.7%
Principal 4.9%
President 4.9%
Director 3.8%

Do you work as a Vice President, Strategy?

Average Yearly Salary
$150,000
Show Salaries
$95,000
Min 10%
$150,000
Median 50%
$150,000
Median 50%
$150,000
Median 50%
$150,000
Median 50%
$150,000
Median 50%
$150,000
Median 50%
$150,000
Median 50%
$237,000
Max 90%
Best Paying Company
EngenderHealth
Highest Paying City
Denver, CO
Highest Paying State
Colorado
Avg Experience Level
3.0 years
How much does a Vice President, Strategy make at top companies?
The national average salary for a Vice President, Strategy in the United States is $150,998 per year or $73 per hour. Those in the bottom 10 percent make under $95,000 a year, and the top 10 percent make over $237,000.

Real Vice President, Strategy Salaries

Job Title Company Location Start Date Salary
Vice President Corporate Strategy Paypal, Inc. San Jose, CA Sep 14, 2016 $350,000
Vice President Corporate Strategy Paypal, Inc. San Jose, CA Aug 09, 2016 $350,000
Vice President, Global Regulatory Strategy Abbvie Inc. North Chicago, IL Apr 11, 2016 $350,000
Vice President, Global Finance and Strategy Clinique Laboratories LLC New York, NY Jan 25, 2016 $300,000
Vice President, Global Strategy Pepsico, Inc. NY Jul 06, 2015 $290,000
Vice President, Global Strategy Pepsico, Inc. White Plains, NY Jul 06, 2015 $290,000
VP of Operations & Strategy DIL Mil, Inc. San Francisco, CA Sep 28, 2016 $265,000
Vice President, Healthcare Strategy Merkle Inc. Holmes Beach, FL Oct 01, 2015 $263,633
VP, Strategy and Performance Management E*Trade Financial Corporation New York, NY Jan 11, 2016 $261,000
Vice President, Strategy & Operations Informatica LLC Redwood City, CA Nov 16, 2016 $260,000
Vice President/Corporate Strategy The Boston Red Sox Boston, MA Aug 15, 2015 $250,000
VP, Strategy & Partnerships R/Ga Media Group New York, NY Jul 09, 2016 $250,000 -
$350,000
Vice President, Corporate Strategy Allergan Sales, LLC NJ Sep 16, 2015 $189,000 -
$252,000
Vice President, Strategy & Special Projects Healthcare Partners, LLC Denver, CO Mar 24, 2016 $188,000 -
$215,000
VP, Strategy Director McCann-Erickson USA, Inc. New York, NY Jan 12, 2016 $188,000 -
$208,000
Vice President Finance and Strategy Essar Steel Minnesota LLC New York, NY Oct 01, 2015 $187,199
Vice President, Finance and Strategy Essar Steel Minnesota LLC New York, NY Sep 18, 2015 $187,199
Asset Management Strategy & Process Improvement, VP Jpmorgan Chase & Co. New York, NY Sep 14, 2015 $185,000
VP, News Strategy & Initiatives The Univision Network Limited Partnership Miami, FL Feb 24, 2016 $160,000
Vice President, Strategy Director Initiative Media, LLC New York, NY Sep 11, 2016 $160,000 -
$180,000
VP, Strategy Director Deutsch La, Inc. Los Angeles, CA Dec 14, 2016 $160,000 -
$180,000
Vice President of Digital Strategy Interactive Life Forms LLC Austin, TX Sep 15, 2016 $160,000
VP, Strategy Director Publicis Kaplan Thaler New York, NY Aug 01, 2015 $160,000
VP, Strategy & Brand Partnerships, Entertainment, Microsoft Aegis Media Americas, Inc. Santa Monica, CA Aug 24, 2015 $160,000
Vice President-Director, Corporate Strategy Springleaf General Services Corporation Old Greenwich, CT Aug 26, 2015 $157,800 -
$262,900
Vice President-Data Strategy Jpmorgan Chase & Co. New York, NY Dec 16, 2016 $155,000

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Top Skills for A Vice President, Strategy

  1. Revenue Growth
  2. Business Development
  3. New Product Development
You can check out examples of real life uses of top skills on resumes here:
  • Managed operations and identified revenue growth opportunities.
  • Enhanced market visibility and reach through development and communication of corporate strategy, with targeted business development to anticipate market needs.
  • Championed corporate-wide research plan pertinent to long-term strategic planning and new product development.
  • Program also developed business intelligence and analytics to help drive improvement across multiple channels and drive future operational decisions.
  • Developed strategic plans and managed interactions with Citigroup's alliance partners.

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Top 10 Best States for Vice Presidents, Strategy

  1. New York
  2. Colorado
  3. California
  4. Virginia
  5. Rhode Island
  6. Arkansas
  7. Delaware
  8. Texas
  9. New Jersey
  10. Kansas
  • (1,306 jobs)
  • (178 jobs)
  • (2,199 jobs)
  • (393 jobs)
  • (56 jobs)
  • (39 jobs)
  • (74 jobs)
  • (714 jobs)
  • (411 jobs)
  • (50 jobs)

Vice President, Strategy Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,133 Vice President, Strategy resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Vice President, Strategy Resume

View Resume Examples

Vice President, Strategy Demographics

Gender

Male

67.5%

Female

24.5%

Unknown

8.0%
Ethnicity

White

59.4%

Hispanic or Latino

14.6%

Black or African American

11.6%

Asian

10.9%

Unknown

3.5%
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Foreign Languages Spoken

Spanish

33.3%

French

13.5%

Portuguese

8.3%

Mandarin

6.3%

Chinese

6.3%

Italian

5.2%

German

5.2%

Russian

4.2%

Hindi

2.1%

Cantonese

2.1%

Japanese

2.1%

Hebrew

2.1%

Arabic

2.1%

Swedish

1.0%

Gujarati

1.0%

Dutch

1.0%

Korean

1.0%

Hawaiian

1.0%

Afrikaans

1.0%

Croatian

1.0%
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Vice President, Strategy Education

Schools

New York University

14.0%

University of Pennsylvania

7.4%

University of Chicago

7.1%

Northwestern University

6.9%

Columbia University

6.9%

Harvard University

6.4%

University of Texas at Austin

4.4%

Syracuse University

4.1%

Boston University

4.1%

Carnegie Mellon University

3.9%

Cornell University

3.9%

Massachusetts Institute of Technology

3.9%

University of Southern California

3.7%

University of Phoenix

3.7%

Michigan State University

3.4%

University of Notre Dame

3.4%

Babson College

3.2%

University of Michigan - Ann Arbor

3.2%

Duke University

3.2%

George Washington University

3.0%
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Majors

Business

32.8%

Finance

15.7%

Marketing

12.0%

Management

6.5%

Communication

4.4%

Economics

3.9%

Accounting

3.3%

English

2.7%

Computer Science

2.4%

Political Science

2.4%

Psychology

2.0%

History

1.8%

Law

1.6%

Journalism

1.5%

Education

1.4%

Advertising

1.3%

Electrical Engineering

1.2%

Small Business Management

1.2%

International Business

1.1%

Health Care Administration

1.0%
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Degrees

Masters

47.4%

Bachelors

35.9%

Other

9.7%

Doctorate

4.0%

Certificate

2.1%

Associate

0.7%

Diploma

0.1%

License

0.0%
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