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| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 2,899 | 0.00% |
| 2020 | 2,734 | 0.00% |
| 2019 | 2,683 | 0.00% |
| 2018 | 2,461 | 0.00% |
| 2017 | 2,259 | 0.00% |
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $164,392 | $79.03 | +3.9% |
| 2025 | $158,240 | $76.08 | +1.9% |
| 2024 | $155,280 | $74.65 | +1.6% |
| 2023 | $152,898 | $73.51 | +0.8% |
| 2022 | $151,684 | $72.93 | +1.9% |
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 373 | 54% |
| 2 | Massachusetts | 6,859,819 | 1,350 | 20% |
| 3 | Rhode Island | 1,059,639 | 158 | 15% |
| 4 | Delaware | 961,939 | 142 | 15% |
| 5 | New York | 19,849,399 | 2,575 | 13% |
| 6 | Illinois | 12,802,023 | 1,629 | 13% |
| 7 | New Jersey | 9,005,644 | 1,203 | 13% |
| 8 | Oregon | 4,142,776 | 449 | 11% |
| 9 | Utah | 3,101,833 | 329 | 11% |
| 10 | California | 39,536,653 | 4,113 | 10% |
| 11 | Connecticut | 3,588,184 | 365 | 10% |
| 12 | Vermont | 623,657 | 62 | 10% |
| 13 | Virginia | 8,470,020 | 763 | 9% |
| 14 | Minnesota | 5,576,606 | 515 | 9% |
| 15 | North Carolina | 10,273,419 | 827 | 8% |
| 16 | Georgia | 10,429,379 | 806 | 8% |
| 17 | Washington | 7,405,743 | 614 | 8% |
| 18 | Arizona | 7,016,270 | 543 | 8% |
| 19 | New Hampshire | 1,342,795 | 106 | 8% |
| 20 | Pennsylvania | 12,805,537 | 895 | 7% |
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Wilmington | 6 | 8% | $136,020 |
| 2 | Rogers | 2 | 3% | $139,989 |
| 3 | Annapolis | 1 | 3% | $164,536 |
| 4 | Vista | 2 | 2% | $170,276 |
| 5 | Boston | 5 | 1% | $165,789 |
| 6 | Atlanta | 4 | 1% | $140,112 |
| 7 | Miami | 3 | 1% | $147,349 |
| 8 | Tampa | 2 | 1% | $147,760 |
| 9 | Tempe | 2 | 1% | $176,820 |
| 10 | New York | 6 | 0% | $158,810 |
| 11 | Chicago | 4 | 0% | $147,245 |
| 12 | Los Angeles | 4 | 0% | $172,716 |
| 13 | Baltimore | 3 | 0% | $164,888 |
| 14 | Las Vegas | 3 | 0% | $165,833 |
| 15 | San Diego | 3 | 0% | $169,587 |
| 16 | Denver | 2 | 0% | $159,044 |
| 17 | Indianapolis | 2 | 0% | $147,045 |
| 18 | Sacramento | 2 | 0% | $180,013 |
| 19 | Washington | 2 | 0% | $153,789 |

University of Scranton

University of Scranton
School of Management
Abhijit Roy: These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.
Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.