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Pave the way with product: though Viddy isn't monetizing content from either the stars or the big brands yet, O'Brien says, the nature of the content is very desirable to sponsors. The many thousands of dog, cat, and baby videos that have been uploaded could easily carry sponsorships from the likes of pet food or baby product companies.
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Viddy may also be known as or be related to Viddy, Viddy Inc and Viddy, Inc.