What does a video producer do?
Generally, a video producer manages and coordinates different aspects of the video production process. Video producers establish and develop multimedia content for internal corporate announcement videos, customer stories, and any other business projects. They also create videos for external promotions, product marketing, and recruitment. A bachelor's degree in video production, broadcasting, or film is necessary for this job. Video producers should know about media communication and production. Their skills should include attention to detail, initiative, leadership skills, and acceptance of criticism.
Video producer responsibilities
Here are examples of responsibilities from real video producer resumes:
- Manage delivery streams or processes through define KPIs and advertiser expectations.
- Upgrade PC's and manage the network involving internet, cable and satellite.
- Design and code web elements in Photoshop, HTML, JavaScript, CSS and PHP.
- Create headliners and click-bait for Facebook page and Q101 official website.
- Apply SEO and PPC marketing techniques to land national and international clients
- Gather b-roll footage, conduct interviews and edit to create marketing promotional video.
- Research stories, shoot interviews and b-roll, write scripts and edit and voice stories.
- Maintain the website and graphics and upload the weekend web-cast, using the html coding.
- Perform multiple duties during on-location shoots including camera, grip, lighting, and technical direction.
- Work with editors and reporters to develop and execute photo packages for stories and multi-media projects.
- Complete courses in DSLR filmmaking, audio for video, lighting for video, and grant writing.
- Produce, film, and edit short campaign update videos for use on Facebook and other social media sites
- Tweak system when need (mostly using CSS and Javascript), enhancing functionality and design of website.
- Boost Instagram followings for clients by 14K followers in one year through a target social media marketing campaign.
- Provide full-service video, audio, and photography for events, including weddings, how-to videos, documentaries, and commercials.
Video producer skills and personality traits
We calculated that 19% of Video Producers are proficient in Video Production, Motion Graphics, and YouTube. They’re also known for soft skills such as Leadership skills, Time-management skills, and Creativity.
We break down the percentage of Video Producers that have these skills listed on their resume here:
- Video Production, 19%
Coordinated activities of Video Production department including scheduling all productions and contacting clients regarding prospective and in progress productions.
- Motion Graphics, 6%
Invigorated marketing campaign with revamped, dynamic video series utilizing animation and motion graphics.
- YouTube, 5%
Developed and maintained relationships with YouTube personalities to create original content.
- Instagram, 4%
Implemented creation of video for social media platforms, including Instagram and short form Twitter and Facebook videos.
- Video Projects, 4%
Collaborated with co-workers on several video projects, demonstrating ability to work and communicate with others.
- Edit Video, 3%
Convert and re-edit video curriculum.
"video production," "motion graphics," and "youtube" are among the most common skills that video producers use at work. You can find even more video producer responsibilities below, including:
Leadership skills. One of the key soft skills for a video producer to have is leadership skills. You can see how this relates to what video producers do because "directors instruct actors and help them portray their characters in a believable manner." Additionally, a video producer resume shows how video producers use leadership skills: "produced 32 video presentations for executive training courses on effective leadership. "
Creativity. Another skill that relates to the job responsibilities of video producers is creativity. This skill is critical to many everyday video producer duties, as "because a script may be interpreted in different ways, directors must decide on their approach and on how to represent the script’s ideas for the production." This example from a resume shows how this skill is used: "designed inventory system for video equipment and video tapes where none existed before. "
Communication skills. video producer responsibilities often require "communication skills." The duties that rely on this skill are shown by the fact that "producers and directors must convey information and ideas clearly in order to coordinate many people to finish a production on time and within budget." This resume example shows what video producers do with communication skills on a typical day: "designed corporate communications video production departments and supervised budgets. "
The three companies that hire the most video producers are:
- System One51 video producers jobs
- Apple12 video producers jobs
- BuzzFeed
11 video producers jobs
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Compare different video producers
Video producer vs. Camera operator
A camera operator is responsible for operating various technical equipment to support technical operations, such as media productions and live events. Camera operators must have extensive knowledge of different camera features to select the appropriate device and manage the production's overall visual presentation. They also deliver the perfect footage on different angles for easy editing techniques alongside the technical crews and director's supervision. A camera operator should be communicative, as well as having excellent time-management and multi-tasking skills to adhere to the demands of production and schedules.
These skill sets are where the common ground ends though. The responsibilities of a video producer are more likely to require skills like "motion graphics," "instagram," "video projects," and "edit video." On the other hand, a job as a camera operator requires skills like "camera equipment," "cctv," "live broadcasts," and "jib." As you can see, what employees do in each career varies considerably.
Camera operators tend to reach similar levels of education than video producers. In fact, camera operators are 4.0% less likely to graduate with a Master's Degree and 0.4% less likely to have a Doctoral Degree.Video producer vs. Photo editor
Photo Editors are employees in the creatives or marketing department of the company. They handle photos used by the company for its marketing collaterals, social media posts, or publishing. They also ensure that the photos are in line with the company's brand and image. Photo Editors may add items or elements to make the photo more eye-catching.
Each career also uses different skills, according to real video producer resumes. While video producer responsibilities can utilize skills like "video production," "motion graphics," "youtube," and "video projects," photo editors use skills like "stock photography," "photo shoots," "ftp," and "art direction."
Photo editors earn similar levels of education than video producers in general. They're 2.5% less likely to graduate with a Master's Degree and 0.4% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for video producers in the next 3-5 years?
Johnathan Paul
Adjunct Professor, University of North Texas
Video producer vs. Photographer, editor
A Photographer, Editor selects, edits, and positions photos in print and web publications. They work for newspapers, magazines, websites, or other publications.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from video producer resumes include skills like "video projects," "production process," "photography," and "animation," whereas a photographer, editor is more likely to list skills in "digital photography," "adobe premiere," "eng," and "vo. "
When it comes to education, photographers, editor tend to earn similar degree levels compared to video producers. In fact, they're 2.5% less likely to earn a Master's Degree, and 0.3% less likely to graduate with a Doctoral Degree.Video producer vs. Freelance photographer
A freelance photographer produces photos while under a specific short-term contract. They are primarily responsible for coordinating with the client to learn any requests or preferences, bringing necessary devices and lighting equipment, securing the best location and setting, handling any obstruction during the photoshoot, and delivering high-quality results in a short amount of time. Moreover, a photographer must maintain a healthy working environment with clients or models by building rapport, which will also help establish a client base.
Types of video producer
Updated January 8, 2025
